If people don’t understand your advertising, can it be great?
Division Of Labor Blog
by Josh Denberg
3d ago
It’s sorta like Nike’s “Just do it” but you’re not sure because, well, you’re not sure. “What the heck does that mean?” Not gonna lie. A lot of our latest campaign will make absolutely no sense to a great majority of people who see it. Many who drive past the billboards will just shake their heads. As will those who see bus shelters on Van Ness covered in code.  But the developers who build the internet we’re addicted to? They’ll get it. They practically wrote it. (In some instances they completely wrote it.) While last year's Stytch campaign from boutique ad agency Division of Labor rem ..read more
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Small San Francisco Ad Agencies Founded by Goodby Silverstein Alumni
Division Of Labor Blog
by Josh Denberg
2M ago
Many great San Francisco ad agencies are actually spinoffs founded by former employees who worked in the hallowed halls of Goodby Silverstein and learned to hone their craft. One time I asked a client how they found Division of Labor and he said, “I Googled ‘ad agencies founded by Goodby Silverstein and Partners employees’ ”. I thought that was pretty smart. When you can’t hire the best, hire the people who learned from the best. Given the longevity of Goodby Silverstein and Partners’ and the talent that’s gone through the place over the years, a good number of us have started agencies. Some ..read more
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HOW TO RELAUNCH A LEGENDARY BRAND
Division Of Labor Blog
by Josh Denberg
2M ago
In the world of climbing, Royal Robbins is a legend. He was the first to climb Half Dome. The first to climb El Capitan. The first staunch free-climbing advocate who refused to use pitons, bolts, and other rock-damaging hardware. And his clean climbing ethics are still used today. Not to mention, his name was “Royal”. It gets no cooler than that. The company he and his wife Liz started was conceived on top of Half Dome and born in Basecamp in Yosemite Valley in 1968. The clothes they made were for people like them. People who lived in basecamps all over the world so they could climb, hike, tre ..read more
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How'd we get to be the Foster Care Ad Agency?
Division Of Labor Blog
by Josh Denberg
2M ago
Right now in the city of San Francisco, there are more kids who need foster homes than foster families willing to take them in. So foster kids get shipped out of town, away from their friends and schools and the lives they know. It’s a brutal situation for the kids and the parents and the communities trying to solve the problem. To help recruit more people to become foster parents, we started working with the San Francisco Human Services Association back in 2019. Since then we’ve raised awareness of the problem, helped recruit more foster parents and helped keep foster kids in San Francisco. A ..read more
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Statsig’s Outdoor Launch Campaign in San Francisco
Division Of Labor Blog
by Josh Denberg
3M ago
Division of Labor launches a new Ad Campaign for Statsig If Karl Malden was driving the Streets of San Francisco today, he’d be seeing a whole lot of outdoor advertising for Statsig. (If you don’t know The Streets of San Francisco, click here for the best mid-70’s TV show intro ever.)  Statsig builds software that helps product developers, well, develop products. Startups to Fortune 500s rely on Statsig feature flags, experimentation, and analytics to help them, test and launch new products and new product features faster and more reliably than ever before. Another one of our Series B s ..read more
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Why Every Series B Startup Can Benefit From an Ad Agency Relationship
Division Of Labor Blog
by Josh Denberg
4M ago
Stytch’s founders and their internal team worked closely with Division of Labor Advertising to create their hugely successful first advertising campaign. The people who work at ad agencies are generally not Rhodes Scholars, rocket scientists, or Mensa members. They didn’t graduate from Stanford, Penn, or MIT. And if you’re the CEO of a Series B startup, you may be smarter than many of them. But intelligence doesn’t make great advertising. Insight does. And ad people know how to connect emotionally with people and make them want things. Yes, it’s sometimes hard for really smart people to relin ..read more
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Why Startups Should Not Buy Their Own Media.
Division Of Labor Blog
by Josh Denberg
6M ago
Nothing good comes from buying your own media. We work with a lot of Series B startups at Division of Labor. Often, we buy the media for the campaigns we create. And we get a fee for the service. Often we work with outside media companies and they get a fee for the service. But occasionally, clients choose to buy media themselves. Maybe to save some money. Maybe because they think it’s easy. And nearly every time, they regret it.  So if you’re thinking of just having someone in your company reach out to sales reps, media companies, outdoor companies and digital networks to get some place ..read more
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The Ad Agency for Series B Startups 
Division Of Labor Blog
by Josh Denberg
6M ago
When a startup gets Series B funding is when it can finally focus a bit more of its efforts and dollars on marketing and advertising. According to Crunch Base, the Series B funding stage, “. . . is typically the point in a startup’s lifecycle when it has proven technology or market traction and is on the cusp of major scaling.” And that goes along with exactly what we’ve seen the past five years or so. Looking back at all the companies we’ve worked with, the calls coincide directly with when Series B funding has come in. “The Series B funding stage is typically the point in a startup’s lifecyc ..read more
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This Never, Ever, Ever Happens in Advertising. Or Does it?
Division Of Labor Blog
by Josh Denberg
6M ago
The Dead Pile. Once ideas are killed, they stay dead forever. Usually. Every creative at every advertising agency has a dead pile; their collection of ideas killed along the way by various clients in the pursuit of that one campaign that would, ultimately, get bought. The dead pile is no longer behind the door, but instead stored in the cloud or copied onto a hard drive, just in case you have to make a break for it.   The thing is, on the way to the dead pool, every idea sits in purgatory for a period of time because the client (we’ll call them God just to keep the metaphor going) t ..read more
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Drinking wine is now work - Bogle Vineyards + Division of Labor
Division Of Labor Blog
by Josh Denberg
6M ago
Understanding our client’s product is rule number one at Division of Labor. To that end, we moved the agency to Dropbox when we started working with the cloud storage company. We bought Roku’s for every TV when they were our client. And we went electric for our EV clients, Drive Clean Bay Area and VELOZ.  And now that we’re working with Bogle Vineyards, it’s our job, our responsibility, actually, to sample every wine the vineyard produces. And, yes, it’s a tough job. But, we have a dedicated team that’s always willing to go that extra mile. That means blocking off time on our Google calen ..read more
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