Is imposter syndrome holding you back? On today’s episode I am diving into this. Imposter syndrome is a persistent feeling of being a fraud or underserving of success. Although social media is a powerful tool, it can create feelings of imposter syndrome. We’re constantly bombarded with small clips of other people’s lives, which often causes us to compare ourselves with others. It’s important to remember that you are only seeing a small curated version of other people’s lives, not the full picture. I want to encourage you to unfollow or mute accounts that cause these feelings. Recognize your ab ..read more

Do hashtags really work? Yes! In today’s episode, I am sharing the importance of using hashtags on Instagram for growth. I share my personal journey with hashtags and how niched ones helped me reach my target audience.  On my own journey, I discovered that hashtags with fewer than 850,000 uses but more than 10,000 were the sweet spot for visibility. This was a game-changer for me, and I want to emphasize the importance of researching and tracking the performance of your hashtags regularly. Trends and audience preferences can change, and staying on top of these changes can make a signific ..read more

Welcome back to another episode of the Sufficiently Social Podcast! Today we are talking all about going live! I am sharing my four step process for going live.  Going live on social media requires careful planning. It’s not just about hitting the “live” button but it’s about creating a meaningful and engaging experience for your audience. Get the right equipment. A phone is usually sufficient, but remember to put it on “do not disturb” mode to avoid interruptions during the live. Think of 2-3 topic ideas and align them with any guests you may invite to join the live. This will keep th ..read more

Have you ever wondered what tools you should be using for social media? On today’s episode I am sharing my top 4 tools that I recommend for social media. These have been game-changers for me with my content creation. First on my list is Canva! I love Canva for it’s user-friendly interface and amazing design and templates. While Canva does have a free version, I find the paid version to be worth the cost. If you are part of the Sufficiently Social Society, then you have access to my Canva course! Next up is Publr. Publr is my scheduling platform of choice. It is simple to use and I love how i ..read more

Should you start a Facebook group? Is it the next right place for you to be? I am sharing all about Facebook groups on today’s episode! I share the potential of Facebook groups for brands, businesses, and content creators. Over the past few years, Facebook has been focusing on building communities. This is why you are seeing more Facebook groups showing up in your feed more than posts from people that you follow. Facebook groups allow for deeper conversations and engagement with your audience. It allows you to really engage with your audience on a more personal level, get feedback, and genera ..read more

In this episode, I want to talk with you about something that’s important — decluttering your social media. I've personally experienced the overwhelming feeling of having a pile of videos in my drafts folder, and I can't stress enough the importance of having a clear plan and focus when using social media. It allows you to enjoy the experience of social media and create content authentically. I’m sharing my 3 top tips on decluttering your social media. 1. Unfollow Accounts That No Longer Serve You As creators and business owners, I want you to follow a rule of not following more accounts than ..read more

The holidays are coming up and there is no reason to be stressed when it comes to your content during this holiday season! I am sharing tips with you today on planning, scheduling content in advance, and using automation tools. In the hustle and bustle of the holiday season, it’s easy to feel overwhelmed. That’s why planning is crucial! By scheduling content in advance, you will have posts going out without feeling stressed. I recommend using a scheduling tool like Publer.  Be sure you are thinking ahead on mapping out your holiday offers. Clarity is key. To avoid any confusion, it’s im ..read more

If you are trying to figure out ways to capture content for social media, tune in to today’s episode. I’m sharing valuable tips on capturing MORE content for your brand or business.  Make sure that when you are recording content, that you have an up-to-date smartphone with sufficient storage capacity. You want to make sure that you have enough storage on your phone when you go to record. The last thing you want is to have a great opportunity for a video and then you can’t record because you are out of storage. Make sure that you are deleting photos and videos that are unnecessary or regu ..read more

Today I’m discussing a topic that is crucial for anyone building an online business or brand — the importance of trust and credibility. When thinking about building your brand I want you to remember that the key to standing out in the online space is authenticity. I cannot stress enough the importance of showing up as your true self and letting your unique identity shine to really engage with your audience. Your social media profiles and branding play a significant role in building trust. First impressions matter, so ask yourself: does my online presence make people want to know more about wh ..read more

Does social media sometimes leave you feeling stressed? Today’s episode is for you! I’m discussing ways to manage stress from social media and my three tips to step away from the burnout that can happen from social media! My first tip I have for you is to step away from burnout culture. It’s so easy to get caught up in the constant online presence which can lead to burnout fast. The pressure that we have as business owners to constantly show up online can be overwhelming and may make you feel like quitting. I suggest you schedule posts in advance and create a schedule for your online presence ..read more