In this episode of Fearless Sellers, Erin Graybill, the founder of a renowned beauty brand, shares her journey from being a research student to building a successful beauty empire. She discusses the challenges she faced, the importance of resilience, and the power of pushing past perfection to achieve greatness in the e-commerce world. Tune in to hear Erin's inspirational story of innovation and success in the beauty industry.   Chapters [00:01:33] From economics student to beauty brand. [00:04:23] Passion driving business decisions. [00:09:29] Evolution of makeup brushes. [00:12:00] Perf ..read more

Join us on the Fearless Sellers podcast as we dive into the story of Melissa, the visionary founder of Nodpod. Discover how she emphasizes the importance of building a strong brand over worrying about patents and knockoffs. Melissa's journey from a simple idea to transforming the sleep industry showcases the power of creativity and perseverance in the competitive world of Amazon selling. Tune in to be inspired by her insights, learn from her challenges, and celebrate the success of Nodpod, a brand dedicated to enhancing the well-being of customers worldwide.   Chapters [00:00:33] Building ..read more

Olivia Starling, founder of Starlette Galleria, shares her inspiring journey from turning $300 of inventory into a thriving multi six-figure jewelry empire on the Fearless Sellers, the Women of Amazon podcast. She discusses balancing entrepreneurship with motherhood and leveraging authenticity and influencer partnerships to skyrocket her brand. Olivia's success story, starting with just the last $300 on a credit card, is a testament to perseverance and determination in e-commerce.   Chapters [00:02:06] Starting a business with $300. [00:07:08] Selling products through influencers. [00:09 ..read more

Join Joie Roberts on the Fearless Sellers, the Women of Amazon podcast as she welcomes Emily Baker, the mastermind behind the Crazy Flippin' Mom brand. Emily shares her journey from a weight loss transformation to building a seven-figure business empire through online sales. Discover valuable insights into navigating Amazon and Walmart marketplaces as Emily inspires with her innovative strategies. Tune in to learn how to turn your venture into a profitable success with Crazy Flippin' Mom.   Chapters [00:00:44] From PoshMark to Amazon journey. [00:04:12] Thrifting and reselling for profit ..read more

In this conversation, Joie Roberts and Jamie Davidson discuss the importance of finding the right product to sell on Amazon. They emphasize that getting the product right makes everything else easier in the selling process. They highlight the significance of ordering samples and conducting product validation to ensure quality. The conversation also covers the importance of understanding keywords and search volume to identify keyword opportunities. They stress the need to take time in choosing the right product and consider factors such as margin and packaging aesthetics. The conversation concl ..read more

In this conversation, Joie Roberts and Jamie Davidson discuss the common traits and strategies of successful members in the AMZ Insiders coaching program. They emphasize the importance of resilience, adaptability, and taking action. They also highlight the value of discipline and doing what needs to be done, even when motivation is lacking. The conversation emphasizes the need for continuous learning and seeking help from mentors and coaches. The AMZ Insiders program is described as a supportive community that helps members navigate the challenges of selling on Amazon. The conversation conclud ..read more

In this episode, Liz Saunders, a former Amazon seller and founder of Fluencer Fruit Software, discusses the significance of user-generated content (UGC) for Amazon sellers. She explains that UGC involves people using and reviewing products in videos and photos, which helps answer potential buyers' questions and increases conversion rates. Liz emphasizes the importance of on-site videos on Amazon product listings and how sellers can unlock the upper carousel for UGC by uploading a brand video. She also addresses misconceptions about UGC and provides insights into the future of influencer market ..read more

In this episode, host Joie Roberts interviews Lauren Payne, an aspiring seller who has successfully launched her first product on Amazon. They discuss Lauren's background in real estate and her decision to venture into Amazon FBA. Lauren shares her experience in building her brand and listing, including the challenges and successes she encountered. They also talk about the importance of reviews and the strategies Lauren used to obtain them. The conversation covers product research and selection, as well as the balance between real estate and Amazon FBA. Lauren emphasizes the value of continued ..read more

In this episode, Joie Roberts and Jamie Davidson discuss various aspects of optimizing Amazon listings. They cover the importance of creative elements such as photos and videos, as well as the role of copywriting and keywords. They also explore the expansion and longevity of listings, including the use of brand analytics to identify new customer segments. The conversation emphasizes the power of listing optimization in competing with larger brands and Chinese sellers. Additionally, they highlight the ability to import listings into other platforms like TikTok Shop. Overall, the episode provide ..read more

In this episode, branding expert Kitty Lai shares her insights on creating a brand identity and designing packaging for Amazon sellers. She emphasizes the importance of research and avoiding trends in order to stand out in a crowded marketplace. Kitty also discusses the role of color in design and the impact it has on consumer perception. She provides tips for creating effective listing photos and packaging, and highlights the value of sustainability in branding. Kitty advises sellers to regularly audit their brand and make necessary tweaks to stay relevant. Overall, she encourages sellers to ..read more