Ambitious Bookkeeper Blog
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Serena Shoup, CPA is the founder and CEO of the Ambitious Bookkeeper Blog. She is a seasoned entrepreneur, and lends her expertise to adept and budding accountants, guiding them in establishing and expanding virtual bookkeeping ventures for a life of their choosing. With years of running her successful accounting firm, Serena observes a burgeoning demand among small businesses for qualified..
Ambitious Bookkeeper Blog
3d ago
In this interview episode, I’m chatting with online business mentor Jessica Parr about the struggles of motherhood & entrepreneurship. We tackle the tough topics: the real talk on burnout, finding your value as an entrepreneur, and the huge shifts motherhood brings to business. Whether you’re navigating the entrepreneurial waters or figuring out how to blend business with baby, this convo is packed with relatable stories and insights.
In this episode you’ll hear:
the ramifications of burnout
tips for women entrepreneurs
pricing & selling mindset
being a leader
motherhood in entr ..read more
Ambitious Bookkeeper Blog
1w ago
In this episode you’re getting another peek inside my monthly live Q&As with my students! This time I touch on a range of topics including CFO services, hiring, AP/AR, taxes, S Corps, and more!
In this episode you’ll hear:
where to learn the skills for CFO services without going back to a university
how to provide AP & AR services
how to create job posts to get good team members & where to put your job postings
how to keep clients from messing with things inside Xero/QBO
quick rundown of how taxes work for LLCs vs C Corps vs S Corps and how to help prepare your clients for taxes ..read more
Ambitious Bookkeeper Blog
2w ago
In this interview episode, I have Matt Ruttenberg on again to continue our discussion on retirement planning for small businesses. This time, we do a deep dive into tax credits! Matt explains the recent changes in tax credits and how they can help businesses save substantial amounts of money for their 401(k) plans. Tune in for some practical strategies on taking advantage of these tax credits!
In this episode you’ll hear:
detailed breakdown of tax credits
tax credits under Secure 2.0 and Secure 1.0
case study example
discussing retirement planning, tax credits, and 401(k) implementation ..read more
Ambitious Bookkeeper Blog
3w ago
In this episode, you get a sneak peek behind the curtain of my monthly live Q&As for students and inside of my free Facebook group.
In this episode you’ll hear:
How to start a cleanup
Will AI replace bookkeepers?
Following up with clients after price increases
Contracting with another bookkeeper as you build your book of business
Changing from sole proprietor to LLC & name changes
Packaging & Pricing
Offering payroll services & resources for learning
Marketing to higher value clients
My take on BNI and networking groups
Resources mentioned in this episode:
Ep 17 | Help! It’s ..read more
Ambitious Bookkeeper Blog
1M ago
In this interview episode, I’m chatting with Shea & Michelle, founders of Breakaway Bookkeeping + Advising. We delve into the innovative franchise model that encourages entrepreneurship and supports a healthy work-life balance, challenging the norms of traditional accounting firms. Join us as we explore Breakaway's unique assisted entrepreneurship approach, including mentorship programs and a supportive community for advisors.
In this episode you’ll hear:
Breakaway's opt-in concierge program
Breakaway's assisted entrepreneurship model
Breakaway’s programs for advisor development & oth ..read more
Ambitious Bookkeeper Blog
1M ago
In this interview episode I’m chatting with 401k expert, Matt Ruttenburg, and he dives into ALL things retirement planning. Seriously, this is packed with helpful info! Tune in to get strategies for planning your retirement & hear how different biz structures impact those plans and contributions.
In this episode you’ll hear:
Retirement planning strategies for high-income individuals
401(k) Plan options & all the roles involved in a Plan
Deadlines and contributions for 401(k) Plans
Flexibilities and limitations of 401(k) Plans
Retirement Plans for employees
Solo 401(k) vs Group Plan
R ..read more
Ambitious Bookkeeper Blog
1M ago
In this Q&A episode, I share insights on how to pitch yourself for podcast interviews and what topics to cover. You'll learn how to set yourself apart, deliver compelling content, and utilize real-life client experiences to engage and educate your audience. Tune in and take notes as I walk you through the do's and don'ts of podcast pitching & interviewing.
In this episode you’ll hear:
Pitching Yourself for Podcast Interviews
Overcoming Imposter Syndrome
Developing Engaging Content and Speaking Skills
Resources mentioned in this episode:
Episode with Shannon Weinstein - Growing your ..read more
Ambitious Bookkeeper Blog
2M ago
In this episode I give advice and insights on various topics related to running a bookkeeping business, attracting and converting clients, pricing strategies, marketing tactics, engaging with prospects, handling follow-ups, and more.
In this episode you’ll hear:
When to follow up with leads
What to do when someone ghosts you after a Diagnostic
Messaging for the clients you want to attract
Marketing ideas
Resources mentioned in this episode:
Diagnostic Review MiniCourse
The Bookkeeping Business Accelerator®
ManyChat - for driving traffic from your socials to your website/products
Dubsado (af ..read more
Ambitious Bookkeeper Blog
2M ago
In this interview episode I chat with Dawn Edelstein, CPA Exam Success Coach, all about the keys to CPA exam success. From mindset to study methods, this episode is filled with practical advice to help you excel in your CPA exam journey. So grab your notebook and get ready to take some notes!
In this episode you’ll hear:
The 3 Pillars of CPA Exam Success
The S.T.A.R. Framework for studying
Free resources & support for CPA Exam Candidates
Planning & time management
Resources mentioned in this episode:
CPA Exam Success Checklist: cpaexamsuccess.ck.page/checklist
Get all of Dawn’s FREE ..read more
Ambitious Bookkeeper Blog
3M ago
In this interview episode, I chat with CEO & Founder of HireMyMom.com and hear about her story working from home for the past 20+ years. We dive into lots of good stuff around hiring for your bookkeeping business, you don’t want to miss this episode!
In this episode you’ll hear:
How & when to hire help for your Bookkeeping Firm
Tips for a successful job post
Onboarding Tips
Hiring resources that HireMyMom.com offers
Lesley’s tip for Bookkeepers to add more value to their clients
Resources mentioned in this episode:
HireMyMom.com
Top 10 Interview Questions To Ask
Finding the be ..read more