In today’s digital age, the virtual shop front and welcome mat of any business is its website. Whether you have Wix, Squarespace, Shopify, WordPress, or Hubspot, if you don’t engage people’s attention in the first few seconds, or they can’t clearly see where to go or what you do, expect them to walk away from your business more often than not! Just as a physical store needs to be appealing, easy to navigate, and strategically located, your website must embody these qualities and more. It’s not just a platform to showcase your products or services; it’s the door that says ‘open for bus ..read more

IS YOUR MARKETING FUNNEL LEAKING? Understanding the consumer journey and the intricacies of the marketing funnel isn’t just a smart tactic—it’s an essential element for any business aspiring to grow and thrive in today’s competitive landscape. Here at AGC, we liken it to dating – you can’t demand a relationship at first sight, people need to be nurtured through a funnel of touchpoints to get to know and trust you before they commit! The funnel is akin to holding the roadmap to your audience’s hearts and minds, decoding how they transition from awareness to becoming loyal advocates of your ..read more

Why your business needs a multi-channel marketing strategy: A Guide to Cutting Through the Noise in a Crowded Marketplace In today’s fast-paced and hyper-competitive business landscape, the key to success lies in standing out from the crowd. In a world where consumers are bombarded with information from various sources, it’s crucial for businesses to adopt innovative strategies that can cut through the noise and capture the attention of their target audience. This is where a multi-channel marketing approach comes into play, and at Anna Gilbert Creative we understand the importance of sta ..read more

Everything You Need to Know About Billboard Advertising: Media, Strategic Approach, and Design Services. Billboard advertising has been a prominent marketing medium for decades, and it continues to be an effective way to reach a large and diverse audience. In this blog post, we’ll delve into everything you need to know about billboard advertising, from understanding the various media types to developing a strategic approach to finding the best locations, media buying, and design services. We’ll also explore the key differences between digital and static billboards and consider retail signa ..read more

Does E-NEWS marketing still work? A Deep Dive into Email Marketing In the cluttered digital marketing landscape, businesses are often looking for innovative ways to stand out, and email marketing – which has evolved significantly over the years – is at the forefront of their strategies. But did you know that if used strategically, email can deliver up to a 4,000% return-on-investment, and can go hand in hand with your search engine optimisation (SEO) efforts which are second in line delivering at up to 2,200% ROI! (source: Multiplier Magazine)! At ANNA GILBERT CREATIVE, as a full-service ..read more

Meet Penny! Anna Gilbert Creative are proud to introduce Penny- Our new Business Development Manager! Meet Penny, Originally hailing from the vibrant landscapes of South Africa! Penny’s journey led her to spend the last 7 years soaking in the beauty of New Zealand before embracing the sunny Sunshine Coast with her family. With just 10 days under her belt in this picturesque location, Penny is already enamoured by the lifestyle, the warm-hearted people, the delightful weather, and, of course, the extraordinary team at Anna Gilbert Creative.   Penny’s professional voyage has been firmly ..read more

Boosting Your Website Performance for Enhanced SEO: Why it matters! In today’s ultra-competitive digital landscape, having a high-performing website is crucial to achieving great search engine rankings, increasing organic traffic, and ultimately driving conversions. In this article, we will explore effective strategies and tips for businesses on the Sunshine Coast to enhance their website performance and boost SEO. By implementing these techniques, you can elevate your online presence, attract more potential clients, and grow your businesses success. Why a fast website helps your SEO A fa ..read more

The art of networking Despite the appeal of a cooked breakfast or drinks and nibbles, it can be daunting entering a room full of strangers at networking events. Trust us when we tell you that our first few times weren’t easy! But, as self-appointed networking queens, Anna, Maddison, and Ash from AGC have learned a thing or two over the years about how to find your people and build beneficial connections   First and foremost though, preparing an elevator pitch is essential. If you can practice and deliver a short 30-60 second introduction (roughly the time it takes to ride an elevator ..read more

The Importance of a Brand Style Guide From logo design to font selection, colour palette and graphic design elements, a great brand style guide is what takes your business image from good to great! As a business owner, you want to make sure that every aspect of your marketing material is working together cohesively to establish a strong and recognisable brand. A brand style guide is a playbook for building a consistent visual representation that audiences will remember wherever they see it – across all marketing channels and touch points.    In this blog post, we will explore the ..read more

I do my own socials - why do I need a Social Media Manager? Most of us have and use Facebook or Instagram, maybe even TikTok, LinkedIn, Twitter, and Snapchat. And as a small business owner, you may feel comfortable posting on your Facebook page…but are you only posting just when you remember to or can find a rare five minutes spare in your busy week?   Do you have a strategy for your social media posts that includes a variety of themes, a brand voice, and a clear purpose? Does your social media strategy consider the algorithms used? No? Well, then you may be missing an opportunity here ..read more