Diet Product – “Whole New Game”
Obscure Sound » Alt Pop/Rock
by Mike Mineo
2h ago
Elusive new project Diet Product crafts a swelling pop intrigue on “Whole New Game,” which traverses from a hazy, warm synth-laden buzzing into an anthemic pop spirit. An excitable percussive fill signals the entry of pulsing bass and enthusiastic vocals — “find new ways to stay the same,” — as the production shifts into brighter enamoring. Stutter-y, pitch-fluctuating vocal effects follow in infectious form. “Whole New Game” is an earworm from Diet Product, showcasing a commanding range between serene synth builds and pop-friendly immediacy. — This and other tracks featured this month can b ..read more
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Nolo Grace – “Eyes of the Dragon”
Obscure Sound » Alt Pop/Rock
by Mike Mineo
1d ago
A buzzing electro-pop soaring and artful thematic displays of self-discovery consume on “Eyes of the Dragon,” a new track from Los Angeles-based artist Nolo Grace. The Korean-American artist/producer shows a climatic structural invigoration, swelling from first-person introspections and burgeoning pop appeal into a more upfront “I can see it all, and my essence is in the air you breathe,” confidence. The production enamors in its range from bursting pop charisma and dreamy intrigue. “I’m in a place of a higher consciousness, reality bring me back again,” the vocals exude with hypnotic appeal ..read more
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Kid Again – “Unwinding”
Obscure Sound » Alt Pop/Rock
by Mike Mineo
2d ago
Building with climactic intrigue, from piano-laden balladry to expansive pop theatrics, “Unwinding” is a new track from Kid Again. Featuring Ryan Richter, the track excels in its tonal range and impactful instrumentation — which includes Delara Hashemi, the principal flutist in the Memphis Symphony Orchestra. The single is a tour-de-force from Kid Again, who is presently based out of Oklahoma City, and also often works in Los Angeles. “My new music is about connecting with my inner child — writing and producing songs that come from a judgment-free, ceaselessly curious, and collaborative aspe ..read more
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Mingo Drive – “Color Blind Stories”
Obscure Sound » Alt Pop/Rock
by Mike Mineo
2d ago
Oklahoma-based band Mingo Drive produce an accessibly melodic sound on “Color Blind Stories.” The single excels with its charismatic guitar work and peppy vocal hooks, producing an anthemic appeal. Dobro Slide Guitar and steady rhythms combine for an alluring sound, one that’s aptly described as ideal for summer road trips. Synth flourishes bolster the effervescent vocal drive in the second half especially, building into a satisfying outro. — This and other tracks featured this month can be streamed on the updating Obscure Sound’s ‘Emerging Singles’ Spotify playlist. The post Mingo Drive ..read more
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Margot & The Midnight Tenants – “Dust in Space”
Obscure Sound » Alt Pop/Rock
by Mike Mineo
2d ago
An enchanting single from Brooklyn-based band Margot & The Midnight Tenants, “Dust in Space” expands from spacey intrigue into a fervent pop invigoration. Twinkling keys and heady synth arps follow the inviting vocal introduction, bolstered by pulsing wordless harmonizing past the one-minute turn. The mid-point reveals an anthemic swell of vocals — repeating “turn it upside down,” — as bouncier rhythmic propulsions entrance alongside. “Dust in Space” is a riveting success from the project. Band leader Margot Bennett wrote the song’s music and lyrics; it’s described as “the direct result ..read more
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CITRA – “Papercuts”
Obscure Sound » Alt Pop/Rock
by Mike Mineo
2d ago
“Papercuts” is a melodic rock single from Denver-based band CITRA, described as “ultimately an acceptance of the vulnerability that comes with being human.” The vocals maintain a captivating, soaring quality throughout, as the instrumentation swells from peppy percussive momentum into a burst of guitars during the title-referencing “hurt so much,” sequence. The thematic representations of papercuts as inevitable, and something to learn from, prove stirring within an accessible, hooky rock production. Check out the track’s music video, directed and produced by Seth Beamer: — This and other t ..read more
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Rich Delinquent – “Sleepwalking With The Dead” (ft. 7evin7ins)
Obscure Sound » Alt Pop/Rock
by Mike Mineo
1w ago
Los Angeles-based artist Rich Delinquent continues to ascend with a compelling pop sound, which on new single “Sleepwalking With The Dead” embraces an emotronic direction. Featuring 7evin7ins, the track consumes from the get-go. Verses strut a nocturnal intrigue with the buzzing bass and understated synths, complemented by moody vocals. The “lost my mind,” vocal rise grips in its “I don’t wanna be here anymore,” confessions, as more percussive vibrancy bolsters the vocal theatrics. An ensuing “I need help,” refrain furthers the personal, tortured enigma that’s conveyed via the vocal emotiona ..read more
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Strawflower – “Indigo”
Obscure Sound » Alt Pop/Rock
by Mike Mineo
1w ago
One of many highlights from Strawflower‘s debut album, “Indigo” melds brisk rhythmic pulses with a harmonious ’70s inspiration, evident in the “where do we go?” hook. The verses, meanwhile, enamor with a touch of funky charisma and enjoyable dexterity. Thumping percussion and spacey synths intermingle enjoyably as the trickling guitars signal into suave vocals, lamenting they “just can’t let it go,” and are stuck in an insomnia-driven rut of sorts. The caressing, title-referencing chorus provides an enjoyably spacious introspection, cohesively guiding into the infectious verses. “Indigo” is ..read more
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Chatrooms – “SHIFT” (feat. Kid Cadaver)
Obscure Sound » Alt Pop/Rock
by Mike Mineo
1w ago
“SHIFT” is a contagious, angsty pop success from Chatrooms, a band based in the San Fernando Valley. They pursued a more hardcore/screamo aesthetic upon their formation in 2009 — named At Our Expense at the time — and now strut a radiant, pop/rock arsenal alongside those aforementioned inspirations. Screaming vocal ferocity takes hold amidst wailing guitars as the final minute approaches, while the track’s first half enamors in its pulsing pop creativity. Chatrooms and guest Kid Cadaver have crafted a strongly memorable track in “SHIFT.” — This and other tracks featured this month can be str ..read more
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The Chris Ruben Band – “MONEY”
Obscure Sound » Alt Pop/Rock
by Mike Mineo
1w ago
“MONEY” is a melodic rock showing from The Chris Ruben Band, a six-piece from Long Island, New York. The track serves as the second single from their upcoming album An Incredible Forever, releasing this summer. An approachable, replay-inducing sound with anthemic appeal lingers throughout, readying for a groundswell of anticipation surrounding An Incredible Forever. “MONEY” wastes no time in getting going. An immediate blast of guitars drives into an anticipatory vocal declaration: “It’s killing me waiting here on you.” The bumping bass additions complement with further enjoyment, ascending ..read more
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