Marketing thrives on attention. When you have it, and you deliver a good message, you win. Digital media gives us new ways to connect with people where and when it makes sense. But you need more than just good media channels; you have to know how to talk to them. Your point of view has to make its way into their minds, giving you space to build a relationship and teach them how to think about your industry. Let’s talk about how to transform your approach to relevant content creation with strategies that get your content not just seen but remembered. Know their Problem Like THEY Know It “Who ca ..read more

The world of accounting marketing is complex and intricate. Knowing the right marketing channels to communicate your firm’s message is as crucial as the message itself. It’s about more than just crafting the right words or identifying the ideal clients or even picking the right kinds of media; it’s about understanding which channels will best amplify your message to resonate deeply with the people you need to reach. So let’s navigate the vast landscape of marketing channels while emphasizing a strategic approach that starts from within your organization and extends outward to carefully chosen ..read more

In the ever-evolving arena of content marketing for accounting firms, it’s easy to get swayed by the latest trends and feel the pressure to adopt every new type of media that comes your way. However, true marketing prowess lies not in following the crowd but in developing a bespoke strategy that resonates with your firm’s identity and connects deeply with your audience, fostering growth and establishing trust. Listen to the full podcast: What Kinds of Content Should You Be Making? 1. Cutting Through the Marketing Clamor The temptation to emulate every successful tactic you observe in the marke ..read more

In the complex world of accounting marketing, crafting content that resonates isn’t just about being heard; it’s about making a genuine connection. As a marketer in a growing accounting firm, your role transcends beyond mere messaging; it’s about sculpting a brand identity that’s both reflective of the firm and resonant with potential clients.  Let’s navigate this marketing maze together, not just with ‘keywords’, but with messages that matter. 1. Prioritize Content – Your Blueprint for Clarity Cut through the noise. While visual design can captivate, it’s your content that holds the real ..read more

At Resound, we understand the many challenges that marketing directors at accounting firms face. The digital marketing landscape can be overwhelming, with the constant demand for fresh content and the need to stand out from the competition. But fear not, for there’s a dynamic strategy that can transform your brand’s online presence: the art of curated content. Exploring Curated Content In this article, we’ll talk about curated content and how it can revolutionize your accounting firm’s marketing efforts. We’ll explore how this strategy can position your firm’s people as industry thought leader ..read more

Did you know your content ideas can give you monopoly power in your market? That’s because when you really know your audience, your content tells them what they’re thinking and then answers it directly, helping them to know how to think about a topic. And when they think about your topic in exactly the way you do, you win. But before you can connect, you have to listen. Today, I want to talk about how authentic branding, paired with an understanding of your audience, will activate relationships at the top of the marketing funnel, and all the way down. Remember, this all doesn’t have to happen ..read more

Accounting firms are all the same, right? Nerdy, dad-joke-telling professionals who drive sensible cars and wear beige suits to work every day. Unless they’re feeling saucy, in which case they throw caution to the wind and go with the branded polo. Of course, these accounting stereotypes come straight from the ’90s and, more recently, Parks and Rec. But the industry isn’t exactly doing its job in busting that myth. Most accounting firms: Claim to be “more than just accountants.”  Use blue and sometimes green in their branding.  All on a mission to come across as a little more human ..read more

Every brand gets its power from connecting with people and delivering on its promises. And that starts with internal branding. I’m taking inspiration from a conversation I had with David and Sam, where we emphasize internal branding: taking an internal focus before taking your brand identity to the world. We’ll explore why internal branding should be your first focus, the pitfalls of neglecting it, and how to implement it successfully within your team. By aligning your internal stakeholders first, you set the stage for a more cohesive and powerful brand presence in the market. Focus on Your T ..read more

Tech innovations, like AI, come along every few years. The real question is, how will you leverage it—understanding the advantages and disadvantages of AI—to elevate your performance? AI improves automation and efficiency. It can analyze data, generate content, and even interact with customers. And it’s tough for humans to match the speed and cost. But ultimately, AI only replaces you for routine and repetitive marketing tasks. Maybe it’s time we talk about all its shortcomings, and what you can do to rise above yet another “disruptive” technology innovation. I talked with Anait Zubia, former ..read more

In marketing, authenticity builds lasting connections. This means creating content that matters to your audience. But what happens when we introduce Artificial Intelligence (AI) into this equation? Can we really maintain authenticity while leveraging AI for content creation? To understand the topic better, Sam and I interviewed Anati Zubia a seasoned marketing professional with stints in tech startups and, most recently, Quora. What are the rules for using AI to bolster your marketing efforts? Here’s what came out of that conversation. Remember Your Goal: Create Content that Matters Technolog ..read more