Successful B2B webinars start with a well-thought out plan. Of course, right? But if you think back to your most recent webinar, did you create it with a clear topic and problem statement that was meaningful to your audience? What about the journey that audience was on, did you clearly define what that journey was and how you’ve learned a thing or two on your many journeys with clients just like this audience? Did you create and clearly identify what your audience’s next best step should be? Based on your best clients buying criteria? And did you very clearly call them to action? Especially th ..read more

Connecting with any audience in B2B marketing is tough these days. We have the most opportunities to connect than we’ve ever had before, which is both a blessing and a curse. However, there are a few tried and true tactics left to us that still build trust like nobody’s business with every B2B audience. Webinars being one of them. But it seems that no one has ever shared with B2B marketers that there is a formula that has been proven to work with small, medium, and large audiences. This article provides the mindset shift you’ll need, the process to follow and how to use your recorded webinars ..read more

Content syndication gets a lot of flack for being an ineffective way to market in B2B, but nearly everyone I know and am connected with still uses it. I believe there’s good and bad content syndication programs, but that isn’t important. What is important is that you can improve your Lead quality from content syndication by doing some small, yes additional, but small things differently. How to improve the performance of leads you get from b2b content syndication campaigns I’ve got 5 strategies I suggest you try to pimp your content syndication campaigns. Become a part of the community before ..read more

The only logical thing to do is think backwards and then forwards again. Ideally, you would identify the channels for promotion of a piece of content before creating that content. Simple. Now creating content for social media promotion in B2B will forever be easy. When is life ever ideal when starting something new or making changes to the status quo? Never. Exactly. In B2B, we often build in tandem in an agile structure because we’ve all got a lot going on. Creating content without knowing how it will be promoted can be really hard. Both for the content strategist and for the digital marketer ..read more

Creating better B2B content for social media promotion involves repurposing existing content and understanding the different channels. Not all content works on social media, so it's important to adapt it for each platform. Repurposing can involve using content for different purposes, segmenting it for new channels, or creating something entirely new. Starting with video is recommended as it provides multiple elements for repurposing. Knowing your audience and the channels they use is crucial for effective promotion. The goal is to create content that stops the scroll and engages the audience ..read more

B2B Marketing can be quite challenging. Use these 3 specific focus areas to keep your B2B efforts are successful ..read more

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Often, I struggle to find the opportunity when working with some clients. They are so focused on their product or services that they cannot see why those things exist. The problems they are meant to solve fall away and get forgotten. This is insane. We do not build products or provide services to others for ..read more

Change is NOT hard. #unpopularopinion We make it hard because we don’t want to do it… for loads of reasons. Instead of reminding people change is hard, why don’t we say “Change can be difficult. And together… we can take one step at a time to get thru it. Our first step will be ______. Together ..read more