As a franchisee, you want to do everything you can to make your business stand out. To that end, you’re probably wondering how to boost your online presence and attract more customers. In many cases, the answer is SEO. SEO, or search engine optimization, can help you improve your website’s ranking and visibility in search engines like Google and Bing. It’s just one important strategy business owners use to market their brands. As a franchisee, you’ll have to consider your specific goals, challenges, and opportunities when implementing your marketing strategy. Here are some tips for using SEO p ..read more

SEO marketing is a powerful strategy used by businesses in many industries to heighten online awareness and drive traffic. For hotels, in particular, SEO can increase online visibility and more effectively target their ideal guests. With so many hotels available for booking, your great customer service can get lost in the crowd. The higher your website ranks, the more likely potential customers will find you and book a room. In this article, you’ll learn five ways hotels can use SEO campaign services to grow their business. 1. SEO-Friendly Web Design Though it might not be common knowledge, si ..read more

Search engine optimization (SEO) and Conversion rate optimization (CRO) can both be highly effective for improving your digital marketing strategies and ensuring business growth. When it comes to SEO and CRO, it’s not about either or, but instead using both to maximize outcomes. Effective SEO can help bolster conversion rate optimization, and sound CRO can boost search engine optimization. Let’s look at both concepts and how you can integrate them. SEO Basics Search engine optimization refers to steps you can take to make your website, content, and other assets more attractive to search engine ..read more

The internet presents a plethora of opportunities for businesses big and small. At the same time, the web is a crowded place, and the technical details can be mind-boggling. Even if you offer exceptional products and services, standing out from the crowd can be a tough task. Fortunately, with the right keyword research strategy in place, it’s possible to connect with potential customers and drive sales. Here are a few ways organizations utilize keywords to their benefit. What Are Keywords? Before getting into the details, however, let’s make sure we’re on the same page. Keywords are terms that ..read more

If you’re trying to figure out how to increase your online presence, you’ll want to learn more about link building. A link building service can help you to build your backlink profile and increase the presence of your business or company online. Once you hear this term, you may have many questions, as backlinking isn’t a topic that the general population is familiar with. While it sounds complicated, here are the first questions you should understand the answers to about link building services. How Do Links Affect My Domain Authority? Links wield significant influence over your website’s domai ..read more

One of the most important parts of operating in the SEO space is staying up-to-date on all the new trends. This can be tricky, since Google often makes updates or tweaks to its algorithm, but there are certain changes to keep an eye out for. Here are several trends (and changes) that an SEO company will use to stay competitive in the marketplace. Google Ads Labeling and Placement Recently, Google Ads have started appearing as ‘Sponsored’ as opposed to ‘Advertisement’ in Google search results. This is a softer, less-charged word, and it’s even less likely to turn people off. The goal here is to ..read more

Digital marketing trends are constantly changing, making it challenging to keep up. In fact, a recent survey by the Content Marketing Institute found that search algorithm updates and other changes to SEO were a concern for 64% of B2C marketers. But to create a successful strategy, marketing professionals need to face these concerns head-on. Recognizing some of the most common digital marketing mistakes can help brands plan for and avoid them. Let’s take a closer look at some of those prevalent pitfalls that you should proactively prevent when marketing your business. What Are the Most Common ..read more

Domain authority is an important factor when creating an SEO strategy. By increasing the authority of a website, Google feels more confident about displaying that website in the search engine results, making it a crucial part of smart business digital marketing. What Is Domain Authority and Why Is It Important? It can first be helpful to evaluate what domain authority is, and why it’s so important. Domain authority (DA) refers to a search engine ranking score that Google uses to determine the authority, or reputation, of a website. DA indirectly affects the probability of where a website lands ..read more

Using LinkedIn and Bing together can save money, combine tools for more effectiveness, reach a more professional audience, and more. These are a few reasons why LinkedIn and Bing should be a part of B2B marketing strategies: Why Should You Include LinkedIn & Bing in Your Marketing Efforts? 1. Reach a Wide Range of People Bing may have a much smaller share of the market than Google, but at 14.5% of the PC market share, or 14.5 billion monthly PC users, this number is nothing to ignore. Additionally, an estimated 645 million people use LinkedIn. While some crossover is to be expected, t ..read more

Many marketers write off Bing. While Bing is a well-known search engine, it doesn’t have as large of a market share as Google. However, the tide may be turning as AI’s prevalence continues to rise. According to Search Engine Land, Bing’s page visits rose by almost 16% in the month following the launch of the platform’s new AI-powered iteration, with Microsoft claiming Bing has now passed more than 100 million daily active users. Not only may Bing provide more organic traffic for websites, but it can also be an impressive tool for SEM – particularly for business-to-business industries. With its ..read more