Hello Eminent SEO Family, As we edge closer to May, the digital marketing landscape continues to evolve at an unprecedented pace. The March Core Algorithm update from Google is still making waves, challenging us to adapt and refine our strategies. Here’s what’s been happening and how it impacts you: The Prolonged March Core Update Even as we approach May, the March Core Update from Google continues to unfold, bringing with it a period of notable ranking volatility. This ongoing update diverges from previous ones, with multiple systems updating in tandem and reinforcing each other. This has l ..read more

In the ever-evolving landscape of search engine optimization (SEO), staying informed about Google’s algorithm updates is crucial for maintaining a strong online presence. Recently, Google announced a series of significant updates aimed at enhancing the quality and relevance of search results. Let’s dive into the highlights of these changes: March 2024 Core Update Improved Quality Ranking: Google’s latest core update introduces enhancements to the algorithm’s quality ranking capabilities, focusing on delivering more relevant and high-quality search results to users. Helpful Content System ..read more

If you’re a business owner or manage an operation, you’ve undoubtedly fielded this question: “Are you online?” In fact, the frequency with which that question is delivered can lead to the impression that simply establishing a web presence is the name of the game in the digital age. However, getting your organization or business online and throwing together some associated social media accounts is unfortunately not enough to thrive in the highly competitive digital world we live in. You’ll need to put some serious thought, time, and effort into creating a website that works as hard for you as ..read more

In today’s fast-moving digital marketplaces, consumers are inundated with marketing messages from every possible direction. The prevalence of in-stream, in-feed, dynamic advertising can make the idea of an “old school” e-mail marketing campaign seem almost quaint. The reality is that email marketing is far from obsolete. In fact, those who fail to realize the persistent importance of email (and its subsequent value as a marketing tool) do so at their own risk! Wait, Isn’t Email Old-School? Our argument against email’s obsolescence is not some hot take we’re clinging to as online marketing pr ..read more

Dear Readers, The digital landscape is witnessing a monumental shift, one that promises to redefine how we approach SEO and online visibility. With Google’s recent unveiling of Gemini 1.5, we’re not just stepping into the future; we’re reimagining it. Here’s what you need to know: Gemini 1.5: A Quantum Leap in AI Imagine an AI so sophisticated that it understands context like never before. That’s Gemini 1.5. Its Mixture of Experts model is setting new benchmarks for AI capabilities, making it a game-changer for businesses everywhere. Why This Matters for Brands Traditionally, big brands have ..read more

Dear Valued Clients and Friends, In the ever-evolving digital landscape, one thing remains constant for local businesses: the power of being found online. Google Business Profile (formerly known as Google My Business) stands as a beacon for attracting clients in your local area, and we at Eminent SEO are excited to show you just how potent this tool can be! Google Business Profile is often one of the top converting lead sources for our local clients. It’s not just about being on the map; it’s about standing out when it matters most. Here’s why prioritizing your GBP should be at the top of yo ..read more

This site contains affiliate links, which means we could earn a commission on anything purchased through those links. But, we only suggest tools we use ourselves or have tested and would suggest to our own clients. See our full disclaimer here. Did you know? Adult Americans spend at least half of their awake time at work – a fact I can certainly attest to. Unfortunately, over 80% of those jobs, including mine, involve duties that keep people mostly sedentary. Worse, after work, the average US driver spends another hour in their car, and then a large part of their leisure time each day involv ..read more

Dear Valued Clients and Friends, As we prepare to welcome 2024, I wanted to take a moment to express my heartfelt gratitude for your unwavering support and trust in Eminent SEO. As the CEO, I am continually inspired by the incredible businesses we serve and the results we achieve together. The past year has been filled with learning and growth, and as we look ahead, we’re excited about the opportunities that lie in store. In 2024, our focus will continue to be on on multi-channel marketing, harnessing the power of various platforms to boost your business’s online presence and reach. However ..read more

Hey There, As we approach the end of 2023, I wanted to take a moment to share some exciting developments from the world of Google Search that can significantly influence your digital strategy for the upcoming year. Firstly, Google’s much-anticipated ‘hidden gems’ feature is now fully rolled out. Initially introduced in a Google Perspectives blog post back in May, ‘hidden gems’ was thought to be part of the helpful content system. However, it’s now confirmed to be part of Google’s core ranking system. This update has been quietly elevating User Generated Content (UGC), particularly from crowd ..read more

Today, there are dozens of viable marketing tools that businesses can use to communicate with and market to other businesses. Some of the most common are email campaigns, paid online ads, webinars, live events, print media, podcasts, or any of the many options available. Another impactful tool for connecting with other businesses is video marketing. However, many companies risk overlooking the power of this method because they don’t know where to begin with a B2B video marketing strategy. Quick Facts About Video Marketing Last year, a Wistia study revealed that more than 4.2 billion videos ..read more