In 2018, PepsiCo disrupted the sparkling water category with the launch of bubly sparkling water. Now, the company is shaking things up once again with bubly burst. New bubly burst is a refreshing, flavor-forward, lightly sweetened sparkling water beverage with bold fruit flavors, bright colors, zero added sugar, and minimal calories. bubly burst is available in six flavors including: Triple Berry, Peach Mango, Watermelon Lime, Pineapple Tangerine, Cherry Lemonade and Tropical Punch. All flavors are just 10 calories or less, with no added sugar, a burst of fruit flavor and available in 100% re ..read more

GNC has launched an initiative to support individuals using GLP-1 agonists. GNC is the world’s first major retailer to establish an entire section dedicated to assisting GLP-1 users in managing the common side effects and challenges associated with treatment. The new support section will be featured in all 2,300-plus GNC U.S. locations. GNC’s new GLP-1 support section includes products to address the most common side effects such as loss of lean muscle mass, reduction in bone density, digestive issues, and malnutrition. GNC Coaches in stores have completed training related to the side effects ..read more

Vericast, (www.vericast.com), has announced “nCountR”, the name of the company’s in-store retail media platform. Vericast’s nCountR is a digital platform disruptor that helps brands and retailers deliver the benefits of a traditional retail media network, but operating in the physical world where most retail transactions occur. The advertising platform is designed to seamlessly integrate in-store digital programmatic advertising with digital screens, merchandising, data analytics, and measurement technology to create immersive customer experiences on location. nCountR provides marketers with n ..read more

Mother’s Cookies is helping families celebrate the end of the school season with its first-ever Stop and Taste the Frosting Summer Tour, a free mobile experience that brings exciting and engaging activities straight to families’ doorsteps and summer fun destinations. Families across the nation can interact with this one-of-a-kind mobile frosted fun house, filled with games, prizes and photo-worthy moments. Fun moms and dads in Los Angeles, Dallas, Atlanta, Chicago, and New York City can enter to be considered to have the Stop and Taste the Frosting Summer Tour come straight to their home by vi ..read more

Reser’s Fine Foods, Proud Sponsor of Good Times, is on a mission to spread joy and deliciousness to all. Reser’s is inviting fans to come enjoy the good times at some of America’s favorite events with its ‘Good Times Tour.’ Whether it’s camping, tailgating, or enjoying a day at the park, Reser’s Deli Salads and Sides are the perfect addition while having a good time with friends and family. During each stop of the ‘Good Times Tour,’ fans will be able to sample Reser’s mouth-watering Deviled Egg Potato Salad and Original Macaroni Salad, while enjoying amazing activities. Fans can make their own ..read more

Bandit Wines, a wine brand synonymous with adventure, has unveiled an Augmented Reality (AR) platform featuring a 360-degree video portal, an innovative step in consumer engagement. Developed by global production studio Aircards, and powered by Snap’s Camera Kit, this initiative lets users virtually tour America’s National Parks-from Yosemite’s glacier-capped mountains to the dramatic coastlines that define Olympic National Park, all through their own devices. Consumers can activate the ‘Go Explore’ AR by scanning QR codes on selected Bandit in-store displays and be instantly transported to th ..read more

Sonoma County’s Rodney Strong Vineyards continues its annual sustainability sweepstakes this year with another environment-centric offering: $2,500 toward the purchase of an electric bike for 15 lucky winners of its 2024 drawing. To enter the sweepstakes, consumers can visit the Rodney Strong sweepstakes microsite or scan a QR code on sales displays at national and regional grocery chains and independent sellers of Rodney Strong wines. “At Rodney Strong we like to say sustainability is a journey.,” said Justin Seidenfeld, Sr. V.P., Winemaking & Winegrowing. “Helping people leverage e-bike ..read more

Redhook Brewery, makers of pure Pacific Northwest ale, is introducing Big Juicy Ballard IPA, a higher ABV, high-octane juice bomb bursting with tropical hops and a lingering sweet finish. With an impressive ABV of 9.5%, this fourth edition embodies its commitment to delivering bold flavors and innovative brews that bring the highest quality and brewing innovations to drinkers across the Pacific Northwest. This edition caters to the growing preference among consumers for innovative imperial offerings and is conveniently available in the popular 19.2 oz cans. Kaylen Gibbens, Lead Brewing Manager ..read more

GALLO has entered into the beer category through a strategic partnership with the founders of Montucky Cold Snacks. Montucky’s American Style ‘Cold Snack’ is a light, sessionable lager, designed to be crisp, clean, and refreshing. Popular among outdoor enthusiasts and lovers of fun anywhere and everywhere, Montucky has an ABV of 4.1%, 102 calories, and 4.95 grams of carbohydrates per 12 oz can. “At GALLO, we focus on serving the consumer and expanding the boundaries of what is expected,” said Ernest J. Gallo, CEO. “With Montucky Cold Snacks, combined with our expansion of High Noon into vodka ..read more

In honor of Military Appreciation Month, Keystone Light is partnering with the United Service Organizations (USO) and Country-Soul singer Drake White to rally communities across the country and give a Smooth Salute of gratitude to service members. Keystone Light’s Smooth Salute program makes it easy for fans to send written thank you messages directly to their local USO centers. Fans who scan the QR code on the new limited-time Keystone Light Stars and Stripes packaging are able to send a thank you message directly to their community’s USO center for their local service members. Fans who send ..read more