French version As a key player of the Merchandising team, Timothé Lesueur provides us with valuable insights into his daily work that shapes the customer experience in Naturalia stores. Let's go behind the scenes and discover his crucial influence on the brand's success: 1. What are your responsibilities at Naturalia? Who are your collaborators? At Naturalia, I am tasked with two essential aspects: Micro Planning and Macro Planning. In other words, I am responsible for determining not only the optimal product layout on shelves in terms of height and visibility but also for designing the custo ..read more

What a musical month, don't you think? While Beyonce sings and Levi's doubles its "i" others...: 1. Speak loudly with gestures, we're in Milan for Miart! 2. Don't say it too loudly, but AI is changing the way brand assets are created. 3. Tick tock tock, watchmakers from all over the world met in Geneva.  4. Drum roll... cosmetics giant COTY, known for licensing, is boldly launching its own brand. 5. And Diptyque launched its first Maison, inspired by the greatest hits from the greatest names. Let's dive in!   1. MIART 2024: TOP 5 MUST-SEE TRENDS        ..read more

In today's dynamic retail landscape, staying ahead of the curve requires a commitment to innovation. For Melissa & Doug, a company synonymous with timeless toys and creative play, integrating cutting-edge technology has been instrumental in enhancing their visual merchandising strategies. In this article, we explore the transformative impact of IWD on Melissa & Doug's workflow and the tangible benefits it has brought to their business:                 - Enhance market responsiveness and sales potential           &n ..read more

French version Second-hand racks among current collections? I'm encountering them more and more on my shopping excursions. Propelled by the power of the internet, second-hand fashion emerges as a creative and responsible answer to the prevailing ecological emergency. Far from being just an economical alternative, it now asserts itself as a marketing and industrial imperative for brands. Proof of this is Isabel Marant reporting that two-thirds of its second-hand buyers are new direct clients, perfectly illustrating the market's potential to attract new clientele while making a positive impact ..read more

Savvy merchandisers know that every square foot counts. When executed well, your visual merchandising strategy can serve as an additional salesperson that showcases your catalog in the best possible light to drive conversions. Now, we know that the "conversions" component, in particular, is top of mind among retailers. Not only are today's shoppers more conscious of their spending, but brick-and-mortar stores must also contend with digital retailers siphoning away in-store traffic. It's more important than ever for retail merchandisers to develop displays that attract traffic and lead shopper ..read more

This month, we are telling you about: 1. Super bowl figures, starting with the number of chicken wings: 1.5 billion! 2. How to break into the booming Indian market 3. BodyShop's critical situation, which we hope will have a happy ending 4. Another step towards Storyliving (Ciao storytelling) for Saint Laurent 5. LVMH is collaborating with Paris Good Fashion for Sustainability, when Zara fights against Shein with its fast fashion brand: Lefties.   SUPER BOWL: $17.3 BILLION ON PARTY FARE, DESPITE RISING FOOD PRICES After the Super Bowl, fans spent a notable $17.3 billion on party supplies ..read more

The quick rise of the second-hand market within the retail industry owes itself to a significant shift in consumer behavior. While this trend embodies commendable values and principles, its effective implementation poses a significant challenge for retail strategists across various industries. The question remains: how can this trend be translated into actionable in-store strategies?   THE CURRENT LANDSCAPE The second-hand market, boasting a staggering valuation of 105 billion euros worldwide, has emerged as a prominent economic force, particularly within the fashion sector, experiencing ..read more

In case you missed it, dragons have invaded the retail planet this month. This invasion confirms more than ever that localized strategies are trendy! Francesca Nicasio talks about it in her last article and all the brand initiatives showed it. Let’s discover 5 engaging display campaigns looking to appeal to Chinese shoppers.    12% SALES INCREASE DURING LAST YEAR'S FESTIVAL In anticipation of the Lunar New Year, luxury brands are vying for attention in China, the festival's epicenter. The push follows a notable 12% sales increase during last year's festival. Louis Vuitton is leadin ..read more

French version In this era of ecological awareness, advertisers are seeking to reinvent their practices to satisfy increasingly conscious consumers. At the heart of this evolution, a generation determined to innovate is proposing sustainable materials, contributing to the reduction of the ecological footprint and offering a more responsible shopping experience. Discover these unique and innovative materials that could, with the commitment of advertisers, transform the design and perception of in-store advertising. Creatives, designers, architects, and project managers: let yourself be inspire ..read more

The Christmas windows of Printemps Haussmann in Paris are filled with birds - splendid paper birds of all kinds. Behind this joyful and delicate work is a French "paper artist" increasingly appreciated: Mathilde Nivet. Interview.   HOW LONG DID YOU WORK ON THE PRINTEMPS WINDOWS? It was a massive project that I spent 6 months on. I received a scenario from Printemps, and I presented models* for some of the windows. I created paper bird sculptures that served as a figures for the thread puppets made by a specialized puppeteer. The aviary - Printemps Christmas Window - final result © chic.u ..read more