Marketing for carwashes can be tricky since this is a highly regionalized industry with some challenges such as equipment repair, seasonal upticks, and competition. One way for carwashes to gain a leg up on their competition and attract customers is to develop a data-driven marketing strategy. Data-driven marketing for carwashes helps target ideal customers, increase […] The post Data-Driven Marketing for Carwashes  appeared first on Pel Hughes ..read more

Business cards are timeless marketing, branding, and networking tools—even in the Digital Age. If you’re wondering whether there are benefits of business cards or whether it’s worth your time to have them printed, read on to learn more about their advantages.   Four Great Benefits of Business Cards  #1 Business Cards Help Build Your Brand Image  […] The post 4 Benefits of Business Cards  appeared first on Pel Hughes ..read more

Are you on the hunt for small business tips that work? Operating a small business is tough. Business owners wear lots of hats and have far less resources and personnel than larger corporations. When it comes to implementing new ideas or improving an existing marketing strategy, it’s vital that small business owners seek out evidence-backed […] The post Small Business Tips: 7 Guidelines for Better Sales  appeared first on Pel Hughes ..read more

Although it’s booming, the HVAC industry is competitive. Fortunately, modern marketing solutions can help you boost HVAC sales easier than you might think. Our team at Pel Hughes recommends a blended approach through cross media marketing with an emphasis on personalization. Below is helpful information for using direct mail, personalization, and cross media marketing to […] The post Boost HVAC Sales with Direct Mail and Personalized Marketing  appeared first on Pel Hughes ..read more

Using QR codes in cross media marketing is a win-win for both businesses/organizations and consumers. This technology makes your print marketing campaigns more effective, trackable, and engaging. Following are five benefits to implementing QR codes in cross media marketing strategies.   Five Benefits to Using QR Codes in Cross Media Marketing  Below are five helpful ways […] The post Benefits of QR Codes in Cross Media Marketing  appeared first on Pel Hughes ..read more

Consumer engagement can stagnate—particularly when your customers are overwhelmed with brand messaging online and in-person. One effective method for combatting low consumer engagement is through personalization. Personalized messaging is beneficial both in the digital world and the physical one. Everything from e-mail marketing to direct mail can be personalized.   What is consumer engagement and why […] The post Boost Consumer Engagement with Personalization  appeared first on Pel Hughes ..read more

Contrary to popular misconceptions, print advertising certainly contributes to a robust client/customer base, brand awareness, and healthier revenue. The trick with print ads is to utilize strategic tactics suited to your industry and business goals. Following are four helpful tips for print ads.   Four Easy Tips for Print Ads  Tip #1: Integrate Print Ads […] The post 4 Tips for Print Ads  appeared first on Pel Hughes ..read more

Do you want to take your direct mail to the next level? Make your mailers more compelling with interactive direct mail. Adding interactive elements to your campaigns will help increase engagement rates and set your brand apart from your competition. Read on to explore unique interactive direct mail ideas that may help make your campaigns […] The post Interactive Direct Mail Ideas to Try in 2024  appeared first on Pel Hughes ..read more

Pel Hughes makes marketing with promotional apparel and branded merchandise a breeze. There’s a reason SWAG (stuff we all get) is always popular among new hires, convention/conference attendees, and as gifts to loyal clients or customers—particularly if these items are something that will be used on a frequent basis by their recipients. Below are some […] The post Marketing with Promotional Apparel & SWAG  appeared first on Pel Hughes ..read more

This year, expect color and font trends in graphic design to command a wow factor. When it comes to print, embracing design trends can make your mailers and their accompanying digital pieces more effective and enticing to the consumer. For 2024, much is uncertain in the geopolitical and economic sense so expect to see art […] The post Graphic Design: Color and Font Trends for 2024  appeared first on Pel Hughes ..read more