Serving businesses, non-profit organizations, and educational institutions throughout the United States, Pel Hughes provides unparalleled client service with the help of advanced equipment and technology. By making investments in advanced printing equipment like the Ink Jet Addressing Machine, the Canon ProStream, and the Komori G40 Pel Hughes can deliver large-scale and highly customizable campaigns with […] The post Advanced Equipment for Stunning Print Campaigns appeared first on Pel Hughes ..read more

Thought leaders in the graphic design industry have forecasted upcoming digital and print design trends for the next year and beyond. These trend forecasts show a shift away from monochromatic and minimalist designs with an emphasis on designers utilizing AI to produce intriguing color stories, graphics, and emotional connection to art in advertising. Following are […] The post Graphic Design Trends for 2025  appeared first on Pel Hughes ..read more

It seems every industry is leveraging data these days and print advertising is no different. Data has the power to invigorate commerce, broaden reach to customers, and forge a consistent brand message across various channels. Data driven direct mail helps make your print and digital marketing campaigns more cohesive while ensuring that thoughtful messaging reaches […] The post Data Driven Direct Mail  appeared first on Pel Hughes ..read more

Pel Hughes works with non-profits throughout Louisiana and beyond. From museums to social welfare, non-profits rely on our team’s expertise and high-tech printing capabilities to create stunning posters, invitations, direct mail campaigns, and more. Event invitations are great opportunities for creating excitement for non-profits, encouraging participation from loyal patrons, and showcasing the talented teams behind […] The post Non-Profit Marketing: Event Invitations from Pel Hughes  appeared first on Pel Hughes ..read more

As a full-service printer, Pel Hughes offers book binding and pocket folders to help our clients boost brand identity and legitimacy with their clientele. Book binding and pocket folders are wonderful add-ons that are fully customizable to your organization’s or business’ unique image.   Book Binding at Pel Hughes  In addition to beautiful direct mail and […] The post The Value of Book Binding and Pocket Folders  appeared first on Pel Hughes ..read more

Our team at Pel Hughes utilizes a variety of advanced equipment that can enhance your direct mail campaigns with finishing touches like UV coating, foils, and raised varnishes. Ultraviolet coating is popular option to improve the appearance and durability of your mailers. This coating is also great for business cards. Read on to learn more […] The post Do You Need UV Coating on Direct Mail?  appeared first on Pel Hughes ..read more

Personalized URLs are excellent marketing tools that drive consumer engagement, produce a more individualized customer experience, and help businesses develop messaging that grabs a customer’s attention. Using personalized URLs make for a robust cross media marketing strategy that gives brands and organizations a competitive edge in today’s tough business climate.   What are Personalized URLs?  Personalized […] The post Personalized URLs: When and How to Use Them  appeared first on Pel Hughes ..read more

Every Door Direct Mail (EDDM) is an invaluable service provided by the USPS. This service makes it easy and affordable to send bulk mailings to every residence in a zip code or specific neighborhood. EDDM offers unique advantages to businesses, non-profit organizations, educational institutions, and political campaigns.   A Brief Overview of Every Door Direct Mail   […] The post Every Door Direct Mail: 5 Benefits to Consider appeared first on Pel Hughes ..read more

Did you know that direct mail has physiological, mental, and emotional effects on its recipients? It’s true. The powerful effects of direct mail have been well documented by researchers. While digital marketing has dominated the conversation in recent years, it’s wise to not overlook the positive effects of direct mail on consumers.   The Neurological Effects […] The post The Powerful Effects of Direct Mail on Consumers  appeared first on Pel Hughes ..read more

The Holiday Season is an important time for marketers. Just retail sales alone account for nearly $960 billion each year. Companies of all sizes spend about $67 billion on digital and print ads during this time, too. Holiday marketing is important for both B2B- and retail-oriented enterprises. Our team at Pel Hughes encourages clients to […] The post Holiday Marketing Tips from Pel Hughes  appeared first on Pel Hughes ..read more