The Importance of Continuing to Grow, Develop, and Change Your Brand Creating a brand is to develop a word, symbol, design or any other feature that defines one seller and sets them apart from everyone else. It is the face of the operation and because it is the face it must stand out and be identifiable. Many have heard the term that “change is inevitable”, that is why you must have a strategic plan in place. A brand should change and evolve as their consumers do. The evolution of a brand is usually the translation of baseline attributes for current conditions. In order to stay ahead you must ..read more

Google and Facebook Advertising - Common Mistakes and How to Move Forward With A Better Strategy Often times clients contact us about Social Media and Search Marketing where they have started and are not having success. In this post, we would like to set the record straight on some of the different items that constitute paid-for marketing between some of these channels. As the majority of what we have been doing are through platforms like Google and Facebook, we will use those as the common theme for this post. FACEBOOK As an example, many clients contact us asking why their marketing is not w ..read more

Tricks, Tips and Hidden Secrets In this article, we will break down the pros and cons of buying your own media and what you may need to know before taking the plunge. The Direct Sales Approach When it comes to buying media, lots of companies are tempted to make their purchase directly with the TV or Radio station that calls and presents them with a buying opportunity and the deal of the day. Lots of times, this includes the incentive to sell at a cut price and provides the station an opportunity to push inventory that otherwise would have been used as extra space for existing customers. The Bo ..read more

We have all heard the talk about Gen Z and their take over of social media. With the newest platform TikTok, marketing has taken a major turn. Some may think, how do dances and 15 second videos blow up businesses more than billboards and commercials? With millennials taking up 75% of the workforce and the oldest of Generation Z starting their careers, it’s time to understand these generations and what makes them tick. These two generations have many similar qualities, the main one being both growing up with technology, but the groups have very different attitudes towards technology and money ..read more

Deynoodt Marketing recently completed and launched a new website for The Kearney Companies - a New Orleans-based Third Party Logistics provider that has offices and warehouse space in New Orleans along the Industrial Canal and Warehouse Facilities in Savannah, Georgia. kearneycompanies.com We appreciated the opportunity to learn more about this business along the way and were stunned about their capabilities to deliver products to the world. With the new site, we wanted to visually establish the scope of their business, who they are and what they do, as well as be able to provide examples of ..read more

Yeah, You Can Do It Yourself, But You May Need to Know A Few Things First There are a number of benefits to think of when considering Pay-Per-Click advertising. Platforms like Google count on search results and place the keywords that people are searching on auction to purchase by companies in response to those searches. Putting you at the top of the list. It is now a fact that people don’t even see if the results are sponsored. They just want the fastest result based on their search. Now, your ads don’t just appear on the Search Engine Results page, but rather they are subject to the Ad Auct ..read more

Learn 6 tips to get your company profile to the next level. Everyone knows that having an updated LinkedIn page is essential when promoting a company. But how do you take your LinkedIn page to the next level- that is, from just plain good to fantastic? These seven tips provide simple ways to improve your profile in order to attract more customers and get the most out of LinkedIn. 1. Company Overview This section makes it easy for users to find your company when they search on LinkedIn. You should add SEO (search engine optimization) terms, such as “Marketing Solutions,” into your description ..read more

Many of y’all have probably heard about Artificial Intelligence (AI), and how it can change the world, but more specifically the world of marketing. Companies and the marketing teams that work alongside them have been adopting AI at a rapid rate. It is quite terrifying to think in a couple years, AI could be replacing many jobs related to the design and marketing worlds. What exactly is Artificial Intelligence? Artificial intelligence is the theory and development of computer systems to perform tasks that normally require human intelligence. You probably have come across AI in your day to day ..read more

Physician Practice Marketing - Why More Channels Make For Better Results Useful Tools to Consider When Increasing Business We often think about the traditional methods of doctors getting clients - reputation, referrals, waiting for the phone to ring. This used to happen. In fact, it still does, but for a growing practice - you may need to let marketing become a part of what you do as a daily strategy. After we started the agency, we took on a physician practice that was having trouble with its advertising and marketing. They were running Google Ads on a limited basis and had a website that was ..read more

They’re Not Just Dancing to Pop Songs As of January 2022, TikTok, an app designed to make and share videos, has around 1 billion active monthly users. It has been installed 3 billion times on devices and has seemingly taken over pop culture in the last few years. Most people associate TikTok with Gen Z, and 41% of users are between the ages of 16 and 24, but it can be a useful tool to reach a broad audience for many industries. One of these unlikely industries is law. To that end, clients are often joking with us about getting involved in TikTok as a means to developing new business, but we ca ..read more