3 Tips to Choose the Right Attribution Model for GA4
Search Influence Blog
by Jeanne Lobman
14h ago
Key Insights It’s essential to choose the right attribution model in GA4 to understand how your marketing efforts contribute to user interactions and conversions (key events). GA4’s default data-driven model offers a dynamic approach to attribution, but marketers beware: this model isn’t ideal for all websites. A knowledgeable digital marketing agency can help you choose the right attribution model for your business. Does your attribution model show the real value of each touchpoint? Or does it mislead your strategy? As you sunset your Universal Analytics property and welcome Google Analyti ..read more
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Google officially launches AI Overviews for search
Search Influence Blog
by Will Scott
6d ago
Google announces AI Overviews are available for all US searchers Google is trying to steal your searches, what can you do about it? At yesterday’s Google I/O, Google announced it is rolling out “AI overviews” for all US searchers. Without getting too geeky, the AI Overviews are “retrieval augmented generation,” where essentially Google looks into its large language model (i.e. big ol’ database of knowledge) and compares what’s there to search data to build a better answer. If you’d like more information,  ..read more
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Save Your Google Universal Analytics Data from Deletion on July 1
Search Influence Blog
by Alison Zeringue
2w ago
Did you know Google will permanently delete all Universal Analytics data on July 1, 2024? Sign up by June 14th, and we can help save your Google Universal Analytics data from deletion. Universal Analytics has existed since 2005 and was retired last year. It will cease to exist on July 1 and all historical data will be permanently deleted. Moving forward, Google expects businesses to leverage data tracked in Google Analytics 4, which may limit your ability to make marketing decisions. Reasons why Google is deleting Universal Analytics data: To free up server space To streamline their operatio ..read more
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Search Influence Is a Proud Keeper Sponsor of Zoo-to-Do and Zoo-to-Do for Kids
Search Influence Blog
by Collin Guedon
1M ago
Search Influence is pleased to announce our continuing partnership with Audubon Nature Institute as a Keeper Sponsor for the 46th annual Hancock Whitney Zoo-to-Do and the 35th annual Zoo-to-Do for Kids presented by Children’s Hospital of New Orleans. This marks our thirteenth year of sponsoring this event and over a decade of helping Audubon Nature Institute craft results-driven digital marketing campaigns. Learn more about our distinguished partner’s one-of-a-kind fundraising event and the vital conservation work it helps to finance. About Hancock Whitney Zoo-to-Do Held at Audubon Zoo in bea ..read more
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Search Influence and UPCEA to Present Higher Education Marketing Webinar: “Stop Wasting Budget: How to Get Better Digital Ad Results and Increase Satisfaction”
Search Influence Blog
by Ren Horst
1M ago
As a higher education digital advertiser, you know managing campaigns is no easy feat. Marketers need to contend with increased competition, limited resources, and a complex marketing landscape. Fortunately, with the right expertise and digital platform knowledge, your school’s marketing department can achieve your enrollment goals — if not surpass them — without overworking your budget. Join Search Influence and UPCEA on April 30 for the live webinar, “Stop Wasting Budget: How to Get Better Digital Ad Results and Increase Satisfaction,” to see how to maximize enrollment and minimize lost ad ..read more
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Google Renames Conversions in Google Analytics 4 (GA4) to “Key Events”
Search Influence Blog
by Alison Zeringue
2M ago
To differentiate from Google Ads, GA4 has renamed conversions to “key events.” What You Need to Know: Analytics conversions have been renamed as “key events” in GA4 to distinguish them from conversions in Google Ads. “Conversions” still exist, in the context of Google Ads which are also reported as Ads conversions in GA4. Advertisers can create conversions from Analytics key events, and optimize for those conversions in their ad campaigns. No action is required from your end as key events are created and reported in the same way as previous conversions in Google Analytics. If you have a linke ..read more
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Search Influence to Present at the 2024 Annual UPCEA Professional and Online Education Conference
Search Influence Blog
by Ren Horst
2M ago
This year at the 2024 Annual UPCEA Conference, Search Influence will present an informative session titled, “Secrets of Highly Successful Enrollment Marketing Teams: Proven Strategies to Set & Reach Goals and Maximize Budgets.” Join us as we uncover the secrets to supercharging your enrollment pipeline through efficient higher education marketing. Featured Session: A Deep Dive into Enrollment Marketing The 2024 Annual UPCEA Conference will take place from March 26-28 in Boston, MA, pooling industry thought leaders from across the globe. In their session, Search Influence’s Paula French, t ..read more
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Higher Education Digital Marketing – Your Key to Growth In 2024
Search Influence Blog
by Will Scott
2M ago
Imagine you’re a ship captain embarking on a voyage in uncharted waters. That’s what it’s like navigating the ever-changing currents of Higher Education Digital Marketing. As the deck shifts beneath you, you are steering your institution’s ship through the waves of change – hopefully toward improved enrollment and a better return on investment (ROI.) Mobile devices, social media, and the need to show value with data analytics are critical in your marketing efforts to attract, engage, and retain students. As we go deeper, you’ll learn to master the art of marketing in higher education, turning ..read more
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Search Influence and UPCEA to Present Webinar: “What Gets Measured Gets Managed: Higher Ed Marketing Metrics Research Report”
Search Influence Blog
by Ren Horst
2M ago
53% of our higher ed marketing research respondents aren’t satisfied with their campaigns’ performance. How are you doing? On Wednesday, March 13, at 2 PM ET/1 PM CT, Search Influence and UPCEA will host the live webinar, “What Gets Measured Gets Managed: Higher Ed Marketing Metrics Research Report.” We’ll cover our latest research study, which establishes an industry-wide cost-per-inquiry (CPI) benchmark and explores whether higher ed institutions track critical metrics that inform outcomes. Join us to see how your campaigns measure up to others in your industry — and which metrics best asse ..read more
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Rising Online Advertising Costs in 2024: The Election Year Effect
Search Influence Blog
by Marissa Maggio
3M ago
Key Insights With the U.S. presidential election coming up, experts project increased advertising competition and rising digital ad costs throughout 2024. While it may be tempting to slash your marketing budget to save short-term advertising costs, you’ll pay the long-term price of leaving your brand dormant this year. The right channel, campaign, and strategy can make the difference between a profitable year and one that succumbs to the pressure of a changing market. Yes, it’s an election year. Yes, online advertising costs will rise. No, you shouldn’t take the (mistakenly) “economically s ..read more
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