Iconic Macy’s enters a new era with a $5.8 billion bid, reshaping its future from retail powerhouse to a dynamic marketing-driven destination. Macy’s, a legacy brand, is in the spotlight with a recent $5.8 billion private bid, signaling potential changes beyond its iconic status. However, the focus may not be on the brand itself but rather on its valuable real estate. Let’s delve into the reality of this bid and the creative possibilities it holds.   Real Estate vs. Rebranding While no rebranding efforts can work miracles to turn Macy’s website into a direct competitor to Amazon, the str ..read more

Once high-flying SmileDirectClub struggled with declining revenues and never turned a profit. Anticipated this development… SmileDirectClub, once a disruptor in the dental industry with its revolutionary 3D-printed teeth aligners delivered straight to consumers, has morphed into SadDumbfoundedCustomers, succumbing to bankruptcy. In a mere span of a few years, the company, once valued at $8.9 billion, finds itself drowning in a staggering $900 million debt, leaving scores unemployed, individuals stranded midway through their alignment treatments without support, and customers questioning the r ..read more

Social media is a dynamic world of its own, shaping trends, fostering connections, and influencing opinions—a realm essential for individuals and businesses to comprehend and navigate successfully. Ever had a post go as viral as Aunt Mildred’s accidental salsa dance at the family reunion? Yeah, us neither. But let’s face it – the unpredictable world of social media is like a digital circus, and we’re all trying not to get hit by flying pies. We’re not here to brag about our aunt’s dance moves (though they were impressive). Instead, think of us as your virtual ringleader, ready to guide you th ..read more

Mr Bean Panic GIF If you’re a business owner in a hurricane-prone area, you’ll need more than sandbags — you need a business hurricane plan. The six-month-long hurricane season traditionally running from June through November has sneakily soaked into May and December, giving more opportunities for your worst customer to make a visit. Creating a business hurricane plan in addition to your own personal plan can seem daunting, especially if it hasn’t been on your radar like that tropical disturbance making googly eyes at you from across the Gulf. In a perfect world, preparation begins at le ..read more

Take a moment and think about your life pre-internet — if you were even alive back then. Hard to remember, isn’t it? Like an increasing number of people today, the first places I log into when going online are social media accounts. It’s become almost a natural reflex now when I turn on the computer or look at my phone. It’s even found a way into my face-to-face conversations when discussing other individuals’ recent status updates or posts. So much of our lives has become almost entirely digital, transitioning to the “metaverse.” Hell, it’s what big tech companies are betting on as it c ..read more

Congratulations! Your college graduation is right around the corner. If you’re like many students in graphic design or advertising, you have a sense of panic growing faster than the national debt. Why? It’s likely because that all-important portfolio showcasing your work to potential employers consists of a folder… just a folder… well, and whatever stock papers that were included inside when you purchased it. We can’t forget those. Even if you have been working on your portfolio for quite some time, you may still feel like it isn’t ready for anyone other than your parents to see (My baby is ..read more

Is your business ready for the holidays? If you haven’t started thinking about how your business can drive sales and engagement this holiday season or just need a few tips, we’ve put together a brief checklist to help with your holiday marketing.   First, consider what your goals are for the holiday season: Sales Brand awareness Audience engagement More social media followers   Second, study your competitors: How are they preparing? What did they do last year? What lessons can you learn from their successes and misses?   Third, what kind of time and budget will you allocate ..read more

Get your business ready for the busiest seasons of the year with some maintenance and marketing. Image by Mauro Mora After a typically slow summer season, many businesses ramp up as the school year starts back and booming holiday seasons quickly approach. Is your company ready for the transition to more business? Don’t get caught off-guard. Use the remaining slow time to prepare for the busier season. Here’s a checklist of 10 business maintenance and marketing tips to help guide you through the process.     1) Is your web presence up to snuff? Review your website ..read more