Legacy Shared: Rice Electronics' Journey to Social Media Success
Vessel Marketing Blog
by Cameron Pivach
2w ago
Rice Electronics, a prominent land and marine mobile electronics company, boasts a legacy deeply rooted in family and tradition. Specializing in navigation and communications for maritime, oilfield, and facility industries, Rice Electronics has solidified its position as a trusted technology provider with a global clientele. However, in an increasingly digital landscape, they recognized the need to enhance their online presence to remain competitive while preserving their rich heritage. Goal: Our objective was twofold: to expand Rice Electronics' reach by establishing a robust online footprint ..read more
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From Opening to Booming: How Strategic Digital Marketing Catapulted a Local Business
Vessel Marketing Blog
by Cameron Pivach
2M ago
Introduction: Not long ago, a local business was on the cusp of its highly anticipated launch. Eager to stand out from the crowd, the owners aimed to create a lasting impression. They sought our expertise to craft a digital marketing strategy that would not only herald their debut but also lay the foundation for enduring success. Strategy Unveiled: Our approach was multifaceted, beginning six months prior to the opening. We focused on building a strong online presence that would serve as the cornerstone of our campaign. To gauge our success, we encouraged the business to track the source of ea ..read more
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The Power of Consistency: Why It Matters on Social Media
Vessel Marketing Blog
by Cameron Pivach
4M ago
In the ever-changing world of social media, where attention spans are short, and competition is increasing, brand consistency is a powerful tactic that can elevate your business. Whether you're a budding startup or well-established, maintaining a uniform brand presence across social media platforms is not just a choice; it's a strategic necessity. As important as sticking to your brand guidelines is, it supersedes this. Your strategy should “have similar design elements, fonts, and templates in use on visuals across all social media platforms”. Let's explore why brand consistency matters and h ..read more
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Organic Posting Vs. Paid Content: Knowing the Difference
Vessel Marketing Blog
by Cameron Pivach
6M ago
In my last blog, I discussed re-evaluating your social media or marketing plan. But what is your social media strategy goal, and how is your posting aligned with this goal? Is the content that you currently put out the right fit for what you want out of social media? We all know that organic posting is a must. It’s the digital way to stay in front of people and replaces what billboards, newspapers, or magazines used to do! But another ‘must’ is paid content. Without both, your brand won’t see the spotlight it deserves and won’t reach your target audience. I want to help you sharpen your social ..read more
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Who is Your Target Audience? [Narrowing in on Your Ideal Client/Customer]
Vessel Marketing Blog
by Guest User
6M ago
You might be thinking – what’s the point of having a target audience when you could just target everyone? Is there really a point to narrowing in on your target market? What if you’re missing out on customers outside of your niche by niching down? And these are reasonable questions for those that don’t understand the value of a target audience. In this guide, I want to explain EVERYTHING there is to know about target audiences. What’s the point? What is a target market? And why should you care – for the sake of your business? These are the questions I’m looking to answer. Let’s dive in deeper ..read more
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The Power of Creating Good Content
Vessel Marketing Blog
by Cameron Pivach
6M ago
In the ever-evolving landscape of social media, creating content that resonates with your audience is the golden KEY to success. Your role is not just about posting content; it's about fostering consistent growth, increasing engagement, and growing your followers. These are the vital signs that your content is making an impact. Like previously mentioned, if your posts aren’t performing well and getting in front of people, then you are missing out on a HUGE opportunity to gain more market exposure for your brand! In this blog, we'll explore how these elements are interlinked and how you can har ..read more
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Choosing the Right Social Media Platform for Your Business
Vessel Marketing Blog
by Cameron Pivach
6M ago
In today's digital age, establishing a strong online presence is crucial for any business. Social media platforms have become indispensable tools for reaching a wider audience and engaging with potential customers. However, with a multitude of platforms available, choosing the right one can be a challenging task! With that being said, we’ll explore factors to consider and provide insights to help you make an informed decision. If you’re overwhelmed with which platform to choose while also trying to stay up to date with all the trendy content...take a deep breath! You’ve come so far, & ther ..read more
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Story Posts vs. Feed Posts 
Vessel Marketing Blog
by Cameron Pivach
6M ago
In the dynamic realm of social media marketing, the distinction between story posts and feed posts plays a pivotal role in engaging audiences, conveying messages, and amplifying brand identity. As a social media manager, understanding the unique attributes of each format is key to creating a cohesive symphony of content that resonates with your audience. In this blog, we will explore the differences between story posts and feed posts and learn how to combine the two!! Feed Posts: The Classic Imagine your social media profile as a curated gallery showcasing your best moments, thoughts, and upda ..read more
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3 Ways to Make Compelling Content
Vessel Marketing Blog
by Cameron Pivach
6M ago
The name of the game is content when it comes to social media. Everyone says content is KING and they aren’t wrong. No matter what industry or city you’re in, we are all wanting to have compelling content that converts. So how do you do that exactly? This blog will lay out 3 easy ways to start making compelling content that gets your audience’s attention! Through slight tweaks to your current social media strategy, you should start seeing an uptick of social engagement and reach with these simple steps. Why is Content Important? The reason this is so important is because if you’re posting, but ..read more
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How to Improve Your Content Marketing
Vessel Marketing Blog
by Cameron Pivach
6M ago
We’ve all heard that content is king and this is still true in digital marketing. If your content isn’t getting the attention of your target audience, then you’re missing out on a huge opportunity and ultimately wasting time and effort. In this blog, we’ll be covering how to make your content even more compelling, attention-grabbing, and relevant to your followers.  What is content, and Why Does it Matter? Content is simply the copyright and media you’re sharing about your business. It should relate to your brand story and provide valuable information to your consumers. The Baton Rouge, N ..read more
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