Best CPG Conferences in 2024
Online Optimism Blog
by Irene Muchai
6M ago
Are you a leader in the CPG industry? We’ve compiled a list of the best CPG conferences perfect for you! From product marketing, product packaging, supply chain management and more, there are countless conferences this year where you can learn from the best and network with your fellow industry leaders. Name Date / Location Description NRF 2024 Retail’s Big Show January 13-16th 2024 / NYC, NY Retailers of all kinds come together to hear from the biggest changemakers, experience the latest innovations and make the relationships that matter most. It’s a place where brave thinking is sha ..read more
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11 Lapse App Stats You Need to Know (Updated November 8th, 2023)
Online Optimism Blog
by Amanda McCrea
7M ago
Lapse is a photo-sharing social media app that recently reached number 1 in Photo & Video on the App Store. Want to know more about the Lapse app, including where it came from, how to use it, and what makes it unique? Click on the questions below to learn more about this app that has recently skyrocketed to popularity. Click on a question below to read the answer: What is Lapse app? What is the purpose of the Lapse app? Is Lapse app free? How popular is Lapse? How many users does Lapse app have? Is Lapse app on Android? Who owns Lapse app? What is the difference between Lapse and BeR ..read more
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AI vs. Marketing: AI Critically Thinks
Online Optimism Blog
by Cinthia Ogbaugo
7M ago
If you’re looking for a conversation starter, just ask anyone how they feel about AI in today’s digital world. Everyone’s new hot take is how they feel about it—hate it, love it, think it’s revolutionary, think it’s going to steal our jobs. Everyone has an opinion. There is no denying AI’s usefulness. Since its introduction decades ago, automation has become much more accessible, and now “algorithm” is a regularly used word, versus something of computer science jargon.  Even jobs like design utilize AI more to optimize aspects of the role for speedier editing of media and mocking up desig ..read more
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20 BeReal Stats You Need to Know (Updated November 2023)
Online Optimism Blog
by Abby Sklencar
7M ago
Jump to Section: BeReal Safety Tips | Download Our BeReal Stock Images & Videos As one of the newest social media apps on the market, BeReal markets itself as the simplest social media platform. With mainstream social media platforms encouraging individuals to post the highlights of their lives, BeReal wants to change that. Other networks including Instagram are already duplicating their success. If you haven’t been paying attention, some BeReal data will likely change your mind about the app. As the network continues to grow, many are interested in BeReal stats, wanting to understand ..read more
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Non-Profit Spotlight: Trap Dat Cat
Online Optimism Blog
by Jordan Figueredo
7M ago
Overview Trap Dat Cat is a nonprofit organization with a mission to control the overbreeding of community cats in New Orleans through Trap-Neuter-Return (TNR) and to raise awareness of and educate the public about the cats in New Orleans. Trap Dat Cat also rescues and rehabilitates sick or injured cats and coordinates and facilitates kitten fostering and adoption for kittens unable to return outside.  The organization was founded in April 2020 when COVID-19 limited resources for community cats. Through fundraising and donors, Trap Dat Cat has helped numerous cats, trapping an average of ..read more
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Our Favorite Findings from Content Marketing World 2023
Online Optimism Blog
by Flynn Zaiger
7M ago
Content Marketing World 2023 was a flurry of activity, copywriting – and yes, a lot of AI talk. This year, we sent our Senior Search & Content Coordinator Amanda McCrea along with our CEO Flynn Zaiger – below are our combined notes, thoughts, learnings, and favorite stats from three jam-packed days – along with of course, some blurry photos – there’s a reason neither of us is in our media department.  Becoming a Leading Technical Brand as a Manufacturer Content Marketing Kicked off, for us at least, with a great presentation by Wendy Covey and Morgan Norris of Trew Marketing. I always ..read more
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How to Make Video Thumbnails: YouTube vs. Tiktok
Online Optimism Blog
by Amelia Rich
7M ago
Have you ever heard the phrase, “Don’t judge a book by its cover?” When it comes to social media posts, this statement actually works in your favor. Here’s how.  What is a Thumbnail, and Why is it Important? While scrolling through any social platform, the cover image of videos, known as thumbnails, influences a user to choose one video over another. They are essentially the title page for what the video will be about.  Having an eye-catching video thumbnail is essential because they: Attract attention and clicks from users Boost search engine optimization Make your video rank high ..read more
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Turning Zoomers into Doers: How to Manage the New Work Generation
Online Optimism Blog
by Flynn Zaiger
7M ago
Who are Zoomers, and How Do You Manage Them? Generation Z (i.e., the “Zoomers”) is currently shaping culture, technology, and businesses. Here’s a closer look at who they are, why they matter, and how to work with them. Photo by Laneecia Ricks on Macro.The Age Bracket In 2023, Zoomers fall between the ages of 11 to 26. Born between 1997 and 2012, they have grown up in an era of rapid technological advancements and changing global dynamics. Zoomer Characteristics: More Than Just Numbers While it’s important to understand that each individual is unique, research has highlighted some general cha ..read more
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Lessons from WordCamp US 2023
Online Optimism Blog
by Flynn Zaiger
7M ago
I was excited to attend WordCamp US 2023 on Friday, twenty minutes down the road from our DC offices. The Friday sessions were filled with education, insights, and more than a few Swiftie quotes. For someone like me, who’s been more on the employee-management side of things for the last decade rather than in the weeds of WordPress development, it’s always nice to put away the CEO hat and wear my guy-messing-around-with-code hat instead for at least a few hours. Here’s a look at some insights from the sessions I sat in, along with my authentic terrible photos of rooms of people looking at a Pow ..read more
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14 Threads Stats You Need to Know (Updated November 6th, 2023)
Online Optimism Blog
by Lauren Walter
7M ago
Meta’s latest app, Threads, has recently exploded in popularity. Positioned as a competitor to Twitter, the social media platform focuses on multimedia microblogging and integrates with Instagram. If you’re curious about the app’s history, how it works, and whether it’s still climbing the charts or if it’s numbers are dwindling, be sure to check out our Threads stats below. Click below to find answers to any of the following questions: What is Threads app? When did Threads launch? Who owns Threads? How many people have installed Threads? What countries is Threads in? Is Threads app free ..read more
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