Why Professional Headshots Upgrade Your Website
30|90 Marketing Blog
by Melissa Williams
1w ago
If your team is an essential component of your differentiation strategy or you offer a service-oriented business, you may be surprised to learn that your Team page (or your About page) is one of the highest trafficked page on your site. This is because your potential clients want to know (and see) who they are working with or may want to do research on your team ahead of time. If your headshots are not professionally taken by a brand photographer, you may lose credibility points, or diminish your clients’ first impressions. Are your headshots taken with an iPhone? While smartphone cameras h ..read more
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Authentic Hospitality at Barrel Proof Nashville: Robert LeBlanc on Community Engagement and Expansion
30|90 Marketing Blog
by Olivia Matthews
2w ago
ROBERT LEBLANC Founder + Creative Director, LeBlanc + Smith Meet Robert “Ro” LeBlanc, the visionary behind LeBlanc + Smith, a boutique hospitality brand celebrated for its collection of restaurants, bars, and hotels across the Gulf South and beyond. Ro sheds light on the significance of community engagement through his latest venture, Barrel Proof Nashville, the second location following the success of its Lower Garden District counterpart. Tell us about Barrel Proof Nashville (“BPN”), and its importance to you? We opened BPN in December of 2023. This was our first project in Nashville, but ..read more
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How to Come Up With Effective and Consistent Content When Creating Blogs
30|90 Marketing Blog
by Melissa Williams
2w ago
We’ve all been there, it’s time to write your next blog and you stare at a blank screen asking yourself, what should I write about today? Will my audience find it useful? Sometimes we put so much pressure on ourselves to write content that will get stellar results that we end up repressing our creativity and in turn are unable to type one word. Thankfully there are some techniques to help get our creative juices flowing so we can develop good, effective, and consistent content to keep our readers engaged and coming back to read more. Build an Ideas Library Sometimes thoughts, ideas and in ..read more
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ULI Louisiana NOLA Business Alliance + ULI Real Estate Breakfast “Take 5”
30|90 Marketing Blog
by Olivia Matthews
1M ago
On March 28th, we had the pleasure of attending the ULI Louisiana + NOLA Business Alliance Real Estate Breakfast with guest presenter Andy Kopplin, BioDistrict New Orleans Board Chair and President + CEO of the Greater New Orleans Foundation. Andy presented the BioDistrict’s newly approved strategic plan, which will guide efforts and funding priorities as the district is set to receive self-generated tax revenue for the first time in 2024. What is Take 5? Take 5 is a five-minute recap of key takeaways from ULI Louisiana’s latest events. In the spirit of member connectivity and continuous c ..read more
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Navigating Community Engagement: Lessons from a Development Project in Post-Katrina New Orleans
30|90 Marketing Blog
by Olivia Matthews
1M ago
Meet Bobbie Hill, Partner at Concordia and leader on community planning and engagement work since 1995. With a wealth of experience under her belt, she reflects on a pivotal community development project in post-Katrina New Orleans and offers insights into effective community engagement strategies as demonstrated in the Unified New Orleans Plan of 2005. In the aftermath of Hurricane Katrina, New Orleans faced the daunting task of rebuilding. Among the challenges was crafting a recovery plan that could secure federal funds, a task that had previously eluded both mayoral and city council effo ..read more
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Five Common Marketing Myths (Debunked) That Could Be Preventing Further Success in Your Marketing Strategy
30|90 Marketing Blog
by Olivia Matthews
1M ago
Like most things in business, many marketing trends and concepts are constantly fluctuating and evolving. Depending on the size of your business, creating an effective marketing strategy may seem like an overwhelming or seemingly expensive task. Or, maybe you’re already engaged in marketing activities but feel like you're not leveraging its full potential due to a lack of clarity on what truly works. In this blog, we shed light on five common marketing myths spanning various industries with the goal to help you tap into potentially misunderstood or overlooked marketing opportunities that mi ..read more
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From Transactional to Transformational: What is experiential retail, and how can you incorporate it into your commercial development project marketing?
30|90 Marketing Blog
by Olivia Matthews
1M ago
Experiential retail, or "retailtainment," describes any experience a shopper has in-store or online that stretches beyond the traditional transactional relationship. It’s rapidly emerging as a key differentiator for brands, highlighting the growing importance of providing engaging and memorable experiences for customers. When it comes to making a purchase, 64% of people find customer experience more important than price. Additionally, 71% of consumers expect personalized interactions. It’s no doubt that we’ve seen retail trends swing to various ends of the spectrum in recent years. Onlin ..read more
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Maximizing Your Projects: PPC Ads for Real Estate Development
30|90 Marketing Blog
by Amber Murphy
1M ago
Pay-per-click (PPC) advertising is an important component in the digital toolkit for any industry, but can be especially impactful for real estate development. PPC advertising (online advertising on search platforms like Google and Bing where you pay a small amount for each “click” to your website or landing page) can help maximize your projects and reach your target audience. The real estate industry has a 4.40% conversion rate for PPC ads in Google search ads, which is higher than the average of all industries at 2.70%. By understanding the benefits of PPC ads in real estate development ..read more
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ULI Louisiana 2024 Emerging Trends in Real Estate “Take 5”
30|90 Marketing Blog
by Olivia Matthews
2M ago
What is Take 5? Take 5 is a five-minute recap of key takeaways from ULI Louisiana’s latest events. In the spirit of member connectivity and continuous conversations, we invite you to pop in and catch-up on the topics you may have missed! Opening Presentation with Chuck DiRocco, Director of Real Estate at PwC Chuck DiRocco, the Director of Real Estate at PwC, kicked the day off with an opening presentation that covered PwC’s report of the 2024 Emerging Trends in Real Estate. In its 45th edition, the annual Emerging Trends in Real Estate report’s overarching theme was “The Great Reset,” determ ..read more
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Five Common Marketing Myths (Debunked) That Could Be Preventing Further Success
30|90 Marketing Blog
by Olivia Matthews
2M ago
Like most things in business, many marketing trends and concepts are constantly fluctuating and evolving. Depending on the size of your business, marketing may seem like an overwhelming or seemingly expensive task. Or, maybe you’re already engaged in marketing activities but feel like you're not leveraging its full potential due to a lack of clarity on what truly works. In this blog, we shed light on five common marketing myths spanning various industries with the goal to help you tap into potentially misunderstood or overlooked marketing opportunities that might be preventing further success ..read more
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