How this Dallas designer added video to an interiors photoshoot and gained a dynamic marketing edge
Aaron Dougherty Blog
by Aaron Dougherty
5d ago
Ready to tell a dynamic visual story?   Professional interiors video content gives an interior designer an edge by showcasing their design projects through an immersive visual design tour of the project. This is essential to get seen on social media, and adds a dynamic layer to other marketing materials such as the designer’s website. It is also important to note, design awards submissions will soon allow video content. Smart designers will add this for an edge over the competition. Read how one Interior Designer added professional video to her marketing budget. Then see the photo + video ..read more
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The Allure of Motion:
Aaron Dougherty Blog
by Aaron Dougherty
5M ago
Why Video Reigns Supreme in Social Media Algorithms In the ever-evolving landscape of social media, where attention spans are fleeting and content competition is fierce, one format stands out: video. But why has video become the darling of social media algorithms? The answer lies in its unique ability to engage, inform, and captivate audiences in a way that text and images simply can't match. Firstly, video excels at grabbing attention. The human brain is wired to process visual information faster and more efficiently than text, making video inherently more captivating. Algorithms recognize th ..read more
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CASE STUDY: Aspire Magazine Feature
Aaron Dougherty Blog
by Aaron Dougherty
6M ago
How a Collaborative Photography Process Earned A Published Feature Story for Evensen Design Aspire Magazine: Interior Design firm Evensen Design hired Interiors Photographer Aaron Dougherty Photography of Dallas, Texas to capture her incredible interior design project in 2023. THE CHALLENGE Erica Volkmer of Evensen Design landed a incredible interior design project with an impressive budget. She knew from the start that this project could be the catalyst she needed to get her dream of better projects with bigger budgets. She spent years planning, installing and dreaming of the day she could s ..read more
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Interior Designer Portraits
Aaron Dougherty Blog
by Aaron Dougherty
9M ago
Dallas Interior Designers are full of creativity and personality. These images show that a great designer portrait is a special mix of the subjects personality, sophisticated scenery and their creativity and unique style. Photographed: Erica Evensen, Stephanie Nix, Danielle for Container Store, LeToya Luckett for Container Store, Kimberly Schlegel Whitman , View fullsize View fullsize View fullsize View fullsize View fullsize View fullsize View fullsize View fullsize View fullsize View fullsize View fullsize View fullsize View fullsize View fullsize Photographed by Aaron Dougher ..read more
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Case Study: Hiring a photographer that matches the quality of your project
Aaron Dougherty Blog
by Aaron Dougherty
9M ago
An interior designer - photographer collaboration produces more than excellent photos; it also results in press coverage Photo Credit: Aaron Dougherty The Challenge: Kellyn Dean Interior Design serves residential and commercial customers throughout the Dallas/Ft. Worth metroplex. Kellyn recently helped a homeowner with a kitchen and dining room remodel, and it was a project she was particularly proud of. “I wanted photos to help me tell the story of this project and showcase the work. It was a special project, and I needed the images to reflect that” she said.  “I wanted photos to help m ..read more
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Kips Bay Dallas: Creating Compelling Interiors Photography for a Luxury Kitchen Sponsor
Aaron Dougherty Blog
by Aaron Dougherty
9M ago
Cambria Surfaces needed inspirational photography of their installed products at the Kips Bay Showhouse. Here is how we collaborated to create the images. “The results were lovely. I hope to work with Aaron again soon!” — Anne, Cambria Surfaces Overview Cambria Surfaces needed sunny and inviting interior shots of their unique surfaces and materials to inspire their high-end home improvement customers.  The venue for the photo shoot was the Kips Bay Decorator Show House which unfortunately was not available to us between the hours of 7:00 AM and 10:00 PM. Kips Bay Decorator Show House Dal ..read more
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Photographing Installed Product at Kips Bay Dallas
Aaron Dougherty Blog
by Aaron Dougherty
9M ago
Tips for a successful photoshoot collaboration between photographer and a kitchen and bath brand. By Interior Photographer Aaron Dougherty Photography Dallas, Texas [Case Study with delivered images] Pictured: Kips Bay Showhouse photographed by Aaron Dougherty of Dallas, Texas for sponsor Kohler Kitchen & Bath. Luxury Kitchen Interior Designer: Chad Dorsey Styling: Jenny O’Connnor Background Kips Bay known for its annual New York City showhouse chose Dallas for the 2020 showhouse. The resulting Kips Bay Dallas showhouse in Preston Hollow exhibited interior design as high art. The showhous ..read more
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Delivered: Interior Design Photography
Aaron Dougherty Blog
by Aaron Dougherty
9M ago
A look at 3 interior photoshoots captured in Dallas, Texas By Aaron Dougherty Photography Dallas - Austin - Houston - Fort Worth Lakewood Boulevard New Build The Container Store: Elfa advertisement w/ Grammy Award winner Letoya Luckett Evensen Design Aaron Dougherty DALLAS BASED INTERIORS PHOTOGRAPHER I specialize in a collaborative photo shoot process which centers on your unique design and ensure the results are press-worthy imagery. READY FOR A NEW, ENGAGING PERSPECTIVE? GET PRICING AND OPTIONS > ..read more
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Photographing Design Details
Aaron Dougherty Blog
by Aaron Dougherty
9M ago
Captivating design detail images show your interior design authority in one glance. by Aaron Dougherty, Dallas based Interiors Photographer. Serving Texas Interior Designers. For interior designers it’s all about the details. Your clients pay you the big bucks to design and source what they are not capable of doing themselves. From the pattern of the rug, to the carefully chosen paint color— these are the images that should be photographed at each interior design photoshoot. 4 great interior design detail images that get attention Layers of design Texture study Color story Calming mome ..read more
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The Secret To Press-Worthy Interiors Photography
Aaron Dougherty Blog
by Aaron Dougherty
9M ago
Melding your design aesthetic and my photographic skill As an interior designer, your portfolio is critical to your success. Skillfully-shot interiors photographs of your work open doors to better clients and more opportunities.  In my 15-year career and over 250 interior photo shoots, I’ve learned that getting the shots you envision requires a melding of your design aesthetic and my photographic skill. I customize my photography to capture your unique style, and your input is vital to that process. Together we can create eye-catching photographs that will showcase your craft and attract ..read more
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