Are your estate planning consultations leaving your clients befuddled with legal lingo instead of clearly addressing their concerns? Say goodbye to unpaid consulting and hello to truly impactful client connections in this latest episode with your host, James Campbell, Chief Growth Officer at IMS. James uncovers the art of transforming complex legal discussions into meaningful conversations that resonate with your clients' lives and needs. It's not about overwhelming them with knowledge; it's about providing them with the understanding they need to see the value in your services. Dive into the ..read more

Webinars: the digital graveyard for marketing, or an untapped goldmine for your law practice? Dispel the myths with me, Jennifer Goddard, as I dissect why your firm's future might just hinge on mastering the online arena. This episode is not your run-of-the-mill pep talk; it's the revelation of a St. Louis law firm's whopping 62% revenue surge, achieved through the alchemy of a fine-tuned web presence and strategic webinar deployment. Buckle up for a tour of digital marketing done right, where the growth of your practice could be a few clicks away. Steering clear of the tired seminar circuit ..read more

Unlock the secrets to dominating the digital landscape with your host, James Campbell, Chief Growth Officer at Integrity Marketing Solutions and a wizard in the realm of internet strategy for estate planning and elder law attorneys. Prepare to be enlightened on transforming your online presence into a beacon of authority that commands the attention of high-intent searchers in  need of legal expertise. James dissects the art and science of achieving local dominance, revealing how to optimize your website with keyword-rich content, accurate business listings, and a robust digital footprint ..read more

Navigating the twilight years of our loved ones can be as complex as it is emotional. But Michelle Unvarsky, a seasoned attorney from Las Cruces, New Mexico, joins us to shed light on how to handle these challenges with foresight and empathy. In this episode we uncover the value of estate planning and elder law, understanding the profound impact it had on Michelle's personal life, especially in the wake of her father's dementia. She draws from her reservoir of experience to highlight the importance of preparing for the future with dignity, and the difference between estate planning and elder l ..read more

Ever wondered how your law firm can outrank competitors and secure that coveted spot in Google's Map Pack? You're about to get a crash course in digital marketing mastery specifically tailored for law firms aiming to conquer the digital space in 2024. We're peeling back the layers on the complex world of on-page SEO, Google Business Profiles, and how to craft content that not only resonates with your audience but also with Google's algorithm. And if you think social media is just for sharing memes, our deep-dive into its surprising SEO benefits and audience building tactics for retargeting in ..read more

Ever wondered how a few strategic changes to your law firm's website could dramatically increase your client intake and revenue? Strap in as we reveal how optimizing your digital presence could be the key to unlocking a surge in conversions. Throughout this episode, we dissect the elements of conversion design that can transform your law firm's website into a client-magnet powerhouse. We'll guide you through the ins and outs of connecting with your target clientele, the use of authentic visuals to convey your firm's unique story, and the compelling draw of online reviews to bolster credibility ..read more

Unlock the secrets to constructing a powerful Internet marketing plan for your law firm. In this episode, I dissect the intricacies of your law firm's performance, breaking down everything from monthly revenue to the nuts and bolts of new case acquisition. Get your hands on our invaluable worksheet - a tool that translates lofty annual goals into manageable monthly milestones, while keeping a keen eye on the average fees and number of cases necessary for success. This episode is a masterclass in strategic growth, blending your firm's mission, vision, and values with actionable insights. Disco ..read more

Embark on a journey with me, Jennifer Goddard, as we navigate the essentials of developing a transformative digital marketing plan for the year ahead. With a promise to illuminate the path towards a more purpose-driven practice, our discussion zeroes in on the heart of your firm's mission, enabling you to set forth with goals that not only reflect your passion for aiding families and seniors but also align seamlessly with your practice's core values. The distinction between mere objectives and the profound 'why' that fuels them becomes crystal clear as we traverse the landscape of digital mark ..read more

Ever find yourself scratching your head over the convoluted puzzle that is digital marketing for estate planning and elder law? You're not alone, and this episode packs a punch with tailored strategies that promise to sharpen your online presence and attract a constant stream of new clients. We dissect the complex beast of marketing in a field where one-off clients are the norm, and the competition extends far beyond the courtroom—venturing into the territory of online legal services. With a keen focus, we uncover the truth behind the cost-effectiveness of digital campaigns and why a robust on ..read more

Unlock the hidden potential in your law firm with Jennifer Goddard's expert insights on the four pillars of success. Are you ready to revolutionize the way you attract clients and manage your practice? Join us as Jennifer delves into the dynamic world of lead generation, advocating for a fresh, tech-forward approach. Say goodbye to the days of relying solely on live workshops and referrals. With Jennifer's guidance, you'll learn to navigate the digital marketplace with SEO, social media, and a website that doesn't just draw in visitors—it converts them into clients.  Then, step into the ..read more