A branding strategy is a comprehensive and deliberate plan that a company develops to shape and communicate the brand’s identity, values, and image to its target audiences. It encompasses a range of strategic decisions, from visual design and communication language to how the brand positions itself in the market and interacts with consumers. In other words, it serves as a guide for all brand-related activities, from marketing campaigns to customer experience, with the aim of building a positive, memorable, and authentic perception that resonates with the aspirations and needs of the target aud ..read more

Artificial Intelligence (AI) is revolutionizing various industries, and UX/UI design is no exception. With its ability to analyze vast amounts of data, automate tasks, and provide personalized experiences, AI has the potential to greatly support and enhance the work of UX/UI professionals. In this article, we explore the benefits of integrating AI into the UX/UI design process and how it can streamline workflows, improve efficiency, and deliver exceptional user experiences. Updated by Daniel Oliveira, after an Internal AI Workshop, in the Atom6 HQ Here are some ways in which AI can support UX ..read more

Mobile app development has evolved significantly over the years, and delivering an exceptional user experience is now crucial for an app’s success. One often overlooked yet critical aspect is the visual “background” of the app. In this article, we will explore the significance of the background in mobile app development and how it can positively impact the user experience. Design and Style: Creating the First Impression The background of a mobile app plays a pivotal role in creating the first impression on users. A well-designed and aesthetically pleasing background can instantly captivate use ..read more

In our marketing materials, we proudly use the phrase “we shape the future”, and I could provide a dozen examples of projects I’ve been involved in that exemplify this statement. However, today I want to share a case that resonates with all of you, as it involves innovation and two globally renowned companies. A recent feature launched by Apple, the icollision detection and emergency call functionality present in their latest flagship, the iPhone 14 Pro, is not a standalone idea but has its roots in an exciting experience I had while collaborating with a major player in the automotive industry ..read more

By Gus Novloski “No high-quality product has been created by anyone alone, working with other people and ideas, including divergent ideas, is of extreme importance to achieve excellent results.” In today’s digital landscape, designers have countless possibilities when it comes to choosing the elements and style of their work. However, relying solely on subjective opinions, whether from designers or customers, is no longer sufficient. It is crucial for designers to back their suggestions with solid research and data-driven insights. In this article, we will delve into a comprehensive methodo ..read more

Understand which one is better for your product and business When it comes to promoting your product or business online, there are many different ways to go about it. Two of the most popular options are websites and landing pages (LP), but which one is better for your specific needs? First, let’s define the difference between the two. A website is a collection of pages that provide information about your company and its products or services. It typically has a navigation menu that allows visitors to browse through different sections of the site. On the other hand, a landing page is a standalon ..read more

The process of creating a new mobile app is a complex activity that involves several stages and different skills. One of the most important aspects of this journey is the Discovery phase, where the team of designers and developers seeks to understand user needs, market limitations, and available opportunities to create a product that effectively meets these needs. In this article, we will explore how to structure the Discovery process to get the best results in your product creation journey. Define Your Goals and Objectives Before starting the Discovery phase, it’s important to have a clear un ..read more

“In fact, considering more than two decades of working in software development, investing just 20% of a team’s working time in project management can reduce time spent coding by up to 50%, including rework.” Effective project management is crucial to the success of mobile app development. Developing a mobile app requires multiple steps and people working together, making organization and efficiency key factors in delivering the app on time, meeting client requirements and user expectations. Project management allows for the creation of a realistic schedule for app development, identifying key ..read more

In today’s digital age, it’s essential for businesses to have a website. Having a website not only makes it easier for potential customers to find you, but it also helps establish credibility and trust. WordPress is one of the most popular platforms for creating websites, and for good reason. In this article, we’ll explore the advantages of using WordPress to create your website, along with some of the essential plugins for WordPress, including payment and e-commerce solutions. Advantages of creating a website on WordPress: Ease of use WordPress is designed to be user-friendly, even for those ..read more

A website’s performance is essential to its success, as users expect fast load times and a seamless browsing experience. Slow websites not only frustrate users, but they can also hurt search engine rankings and ultimately impact the website’s traffic and revenue. In this article, we’ll discuss how to increase your website performance and the importance of SEO. 5 tips to improve your website When creating a website, we often think about content and user experience, but is that enough for search engine algorithms? In this article on our blog, we will explain how to improve your website’s perform ..read more