For any business, a domain name will be a part of their brand. This is why securing the right domain name is at the heart of any marketing strategy. A domain name is important not only because it helps describe your business but also helps create brand awareness, which encourages more visits to your website. In other words, a domain name is an integral part of any successful online marketing campaign. Keeping that in mind, here are some of the common dos and don’ts of securing a domain name.  Dos: Keywords and Location It is common practice to include the geographical location of your bu ..read more

The length and time it takes to design and develop a fully functioning website is based on several different factors, all of which can prove to be challenging. Of course, there are general guidelines that have been provided, sometimes it takes a few adjustments after the website has been designed to improve both the design and functionality. Here are a few very common FAQs that are asked on website redesign. Should you analyze the competition? Yes, you should definitely do a deep competition analysis when you decide on redesigning your website. You can go a step further and use tools such as ..read more

Directory marketing is a process where a business submits links to website directories which directs visitors back to their business website. If done correctly, using directory submissions can help boost traffic to your website and is definitely worth your time and money. The following are some of the reasons why you should use directory marketing.  Are they Still a Thing? Yes, the use of directory submissions are still considered to be valid for two major reasons. The first is that these links are not easy to acquire, and secondly, because there is a high volume of traffic that goes thr ..read more

Once you have decided to create a WordPress website for yourself or your business, you will find that there are quite a few options from which to choose from. The kind of website you choose will ultimately depend on the service you wish to provide, which is why getting it right the first time is what’s going to matter if you want to have any success. The following are the types of websites that can be designed on WordPress. Dynamic Website  A blog is a site which is usually arranged according to the date and category. But, blogs do not need to be arranged that way. Since blogs are setup ..read more

If you are a part of the startup world, you probably look for cost effective ways to reach out to your audience at a daily basis. It’s natural since funds only go so far, and choosing the best option when it comes to hosting becomes a critical part of developing your website. If you were wondering about what your options are, here’s a list of hosting options that will help you make a more informed decision. Dedicated Hosting A dedicated hosting service offers you a server that is devoted solely for your site. You can pay for access to a server that is owned by someone else, or just purchase y ..read more

Are you looking for a fast and easy way of boosting your website’s ranking on the SERPs? Whether its link building, link removal, SEO audits, retargeting, PPC management or ongoing SEO services, choosing the right SEO company can get you the results you need. Search Engine optimization is an integral part of any business’s success, the following are some of the SEO services to look out for in 2016. SEO Services Search Engine Optimization services plays an important part in any marketing strategy. Since popular search engines are what drives online traffic towards a particular website, hooking ..read more

So, you’re looking to launch a new website for your business? The first thing you’ll probably need is a web designer to design a website. The second most important thing of is going to be the domain name you choose for your website. Buying a domain name can seem challenging at times but you will find that it really isn’t all that complicated. The following tips will show you how to purchase a domain name without ending up at the sharp end of a deal. 1. Research the Domainer Many business owners find themselves in this awkward position. You’ve already chosen a name for your business website, b ..read more

Web design is a changeable beast, which means that if those who aren’t “on-the-ball” will find themselves out of work pretty soon. But, there’s no need to panic. Here are some of the top tips and trends to watch out for in web designing in 2016. Hover Animations Whenever people are unaware of a particular element’s function on a site, they usually hover their cursor over it. The use of hover animations enables you to capitalize on that anticipation by providing the user with useful information, without using up too much space, and keeping things interesting at the same time.  Full Screen ..read more

Looking for a web hosting service but don’t know where to start? Finding a web hosting service that’s a good fit isn’t going to be easy, especially when all of them provide different features, service packages and additional tools for your website. If you’re confused, here’s a list to make sure you get the best service to host your website.  Customer Service No matter what the service, support is always going to be the main benefit that will draw in new customers, and web hosting services are no different. It would not make sense to register your site with a web hosting service that does ..read more