Spending money on Google Ads Marketing and still not seeing any results? Keep reading as we dive into 7 ways you can optimize your Google Ad performance to start seeing results almost immediately.   1. Re-Marketing Campaigns Start by creating campaigns that re-market to customers who are already familiar with your brand. Target people who have previously visited your website, or more specifically, a particular product page. You can even specify a date range—try narrowing down to the last 30 or 60 days. The shorter the date range, the more likely people will remember your product and conve ..read more

Ah yes–another day, another app update. While digital marketers are no strangers to new rollouts and releases, one update in particular has caused quite a stir among online advertisers: iOS 14. Originally announced back in late 2020, Apple unveiled news that its latest release would focus more around consumer data and privacy. So when iOS 14.5 was introduced later on in 2021, along with it came new privacy features that gave users control over how their data is shared. This update —which allows Facebook users to opt out of tracking – heightened tension among businesses who relied heavily on F ..read more

You’ve probably heard about Performance Max and how this new campaign type has revolutionized Google Ads in the past year. We have put together some basics for you in this Performance Max 101 blog post.  If you haven’t, Performance max is the newest campaign type offered by Google, where all of the campaign types are condensed into one. Through PMAX campaigns, you can run display, shopping, search, and YouTube campaigns simultaneously. This effective campaign type is designed to help you get more clicks and conversions by boosting your bids on search queries that are likely to convert. Yo ..read more

Pretty much everyone has heard of Instagram. It’s one of the most popular social media platforms out there today, and it has over one billion users this year. These numbers are expected only to grow in the coming years. We recommend all of our brands to have a strategy for their presence on Instagram—it’s crucial to make a plan to further your brand when using Instagram. Your loyal followers on other social media channels should be able to recognize you and more importantly, convert! What’s worked in the past may not work now, so we’re letting you in on our insider knowledge on how best to ut ..read more

Since the IOS-14 update, it’s become a challenge for many brands looking to scale Facebook ads profitably.  In fact, if there’s one question we get asked ALL the time by potential clients looking to hire us as their agency, it’s “How do you manage to maintain a profitable return on ad spend (ROAS) while scaling your Facebook ad account?” The answer is simple. We think outside the box. We’re a seasoned team with years of experience and have seen just about everything in the Facebook environment. We’ve spent millions of dollars testing various campaign structures AND remain disciplined in ..read more

With all the chatter about Facebook ads no longer working as well as they used to, it’s hard to differentiate what is and isn’t worth trying in order to get better performance. Last month, two of our clients joined the Shop Ads closed beta where Facebook granted them a free $25,000 ad budget to test out the effectiveness of Shop ads – one of the many perks of working with a Meta Business Partner like Evestar is that we can flag these free ad dollar opportunities to you fast! The only major difference between Shop Ads and regular conversion campaigns that you’re probably more familiar running ..read more

It’s no secret that BFCM is the most important time of the year for eCommerce. The SuperBowl Sunday of online sales, plan BFCM properly and you could generate up to 40% of your yearly sales in just a few days. To help you prep your Google Ads, we’ve put together an in-depth guide featuring 13 crucial steps that will make Black Friday/Cyber Monday count for your business.  Keep reading to discover our top secrets for setting up your Google Ad campaigns, so you can maximize profits this BFCM. WHAT TO BEGIN WITH? Start by taking a look at last year’s performance and taking into account the ..read more

As an eCommerce business owner, there’s a good chance you’re looking for ways to end the year strong after what’s been a challenging 2022. Fortunately, we’re here to share several proven ways that have helped our DTC clients generate incremental revenue and will help grow your profits throughout Q4. We’ve managed over $50M+ in media spends (small and big monthly), helped hundreds of eCommerce brands scale sales so these are proven ecommerce growth strategies that you can start executing immediately. #1 It’s Not All About Lowering Your New Customer CAC Lately, there’s been a lot of chatter ar ..read more

It can be tricky to figure out the realm of Instagram ads. Instagram is a very profitable space in social media right now, but if you don’t have any experience with it, you might be wasting your time and money. If you’ve tried your hand at Instagram ads and it hasn’t panned out, we can think of a few reasons why. At Evestar, we have years of experience running successful ads on Instagram, so we have seen what can go wrong firsthand and learned from it. Read on to discover our 6 insider tips about how to be more effective with your Instagram ad strategy and ultimately how to grow your eCommerc ..read more