Estimated reading time: 10 minutes Small businesses have long been viewed as the backbone of the American economy. According to the SBA, nearly 34 million small businesses currently operate in the United States, employing 61.7 million Americans. That’s over 46% of private sector employees. Learning how to market a small business successfully is an integral but challenging part of daily life. Many owners struggle with identifying the right channels and launching the most effective campaigns for their brand. How to Create a Marketing Plan for a Small Business As a business owner it is essential ..read more

Estimated reading time: 7 minutes Measuring the success of your B2B marketing strategies is essential for the success of your business. As a business owner, you use different marketing and communications platforms to get your message to your potential customers. But how do you measure how your strategy is performing? We look at several metrics in SEM, social media, advertising, and email for B2B marketing. What Is B2B Marketing? Understanding B2B marketing is critical to your success in this area. B2B marketing is where businesses market their products or services to other businesse ..read more

Estimated reading time: 5 minutes Despite how often the term is used amongst marketing professionals, you may still find yourself asking – “what is brand marketing?” Brand Marketing is a promotional strategy that emphasizes a company’s unique brand identity when marketing a product or service.The ultimate goal of a campaign is to build brand awareness around a business, its product offerings, or its overall mission. It can also be effective in exposing your brand to new audiences, inspiring customer loyalty, and generating better customer engagement overall. What Does Branding Mean? Creating ..read more

Estimated reading time: 9 minutes The digital world is overflowing with opportunities. Amid the many tactics available, crafting an effective influencer marketing strategy has proven to be pivotal for many brands. But how do you ensure authenticity, quality, and audience engagement? This guide will tell you everything you need to know about influencer marketing and things to consider when crafting an influencer strategy for your business. What is an Influence Marketer? An influencer is an individual who has established credibility in a specific niche or industry. Through consistent online pre ..read more

Google Analytics is one of the most popular tools for measuring campaign and web data. In 2023, Google sunset Universal Analytics and introduced Google Analytics 4. The transition process from Universal Analytics to GA4 may seem daunting but have no fear! Our team of experts is here to make it easy for you. To clarify, this transition is not simply a migration from one to the other, many features have changed in GA4 vs Universal Analytics. Your historical data in Universal Analytics will not carry over to GA4, and the metrics and their definitions have changed. By reading the information belo ..read more

Knowledge is power when it comes to building a successful marketing strategy. The more knowledge you have about your consumer base, the more effective your campaigns will be. If your brand is looking to learn more about your target market and a gain competitive advantage over other brands – social listening is a secret weapon that you can use to achieve your marketing goals.   Social listening is a powerful tool that provides your brand with real-time data on what your audience is saying about you, your competitors and your industry online. Having access to this level of insight has ..read more

If your brand is looking for new strategies to generate B2B leads – B2B content marketing may be a tactic to consider as part of your marketing plan. Content marketing for B2B companies is a powerful way to boost leads, solidify your brand image, and convert the businesses you’re targeting into loyal customers. It’s vital that your content is geared toward a specific audience –you do not want to create content just for the sake of creating content! By tailoring your marketing plan to the right audience, you’ll have better success towards achieving your goals. What Is Content Marketing? A succ ..read more

The Importance of Social Media Marketing for Small Businesses So, just how important is social media marketing for small businesses? At Getfused, we believe it is critical for businesses, big or small, to maintain a well-crafted online presence. In order to thrive in today’s digital age social media is mandatory in your marketing strategy. Social media marketing is becoming increasingly important for consumers to find inspiration on where to shop, what products to buy, and even which restaurants to visit. Social media marketing creates opportunities for your small business to connect with cons ..read more

Blogs have evolved to become more than just an online diary. Companies now use blogs to gain visibility on search engines and educate existing customers or potential leads. After a blog post is written, content can even be repurposed for social media, email marketing and more. In this article, we’ll talk about the benefits of blogging and some first-time mistakes to avoid.  Search Engine Visibility  You’ve probably heard people talk about “SEO” before. It is an acronym for Search Engine Optimization. Google and other search engines have algorithms targeting keywords and other data to ..read more

Although it is in every company’s best interests to create accessible websites that are ADA-compliant and inclusive, digital accessibility requires a great deal of time and effort. As a result, accessibility overlays have become increasingly popular over the past few years. While accessibility overlays may appear to be a fast and easy solution to what often seems like an insurmountable challenge, do they really solve the underlying issue? Should these overlays be relied upon to make websites accessible? The short answer is no. What is an accessibility overlay? Accessibility overlays are automa ..read more