Continuing on our recent theme of looking inward, we flipped the script this time on Talking Marketing! Victoria interviewed me, Allen, for this episode before a recent networking event at Digitas in Boston. Thanks a million to Victoria for stepping up to the plate and asking me some great questions, and thank you all for allowing us to do 50 of these! Here’s to the next 50. Check out Allen’s other podcast: chatzpod.simplecast.com Check out amaboston.org for our events calendar (NEXT EVENT: MAY MARKETING MINGLE 5/21!!!) and you’ll find our blog (run by Victoria!) and our job board if you are ..read more

When it comes to the future of marketing, AI plays an important role. AMA Boston is proud to announce the publication of the “Generative AI and the Future of Marketing” report, authored by Christina Inge, Founder of Thoughtlight, with research support from Harvard University, based on research by Ms. Inge and Resear4ch Fellow Megan Haggerty.  This pivotal study explores the adoption of generative AI by marketing executives, particularly focusing on ChatGPT. Led by Christina Inge, a distinguished local AMA member and former board member of AMA Boston, the report aims to illuminate the sign ..read more

Author: Robin Samora, Marketing and PR Consultant   Many small businesses face the same dilemma: You need effective marketing to grow your business, but don’t have the budget to pay for it. Luckily, there are many cost-effective small business marketing strategies that involve little to no cost, just a bit of sweat equity. Low-cost marketing strategies can be effective, help you build visibility, and deliver a high ROI (return on investment).  So what are the best ways for Boston business owners to maximize marketing, without a million-dollar budget? Keep reading to create a plan tha ..read more

Finding a new job or even switching careers is never easy. That’s why at AMA, we strive to give you up-to-date information through our job board and always make sure to keep it refreshed with new possibilities. Through our blog, we started a new series called “What’s New Wednesdays”, where we list off some new or hot jobs of the week from our marketing job board. We advertise jobs of all levels, locations, and salaries. Check out our job board to set up a custom alert or even apply now! This week, we have amazing marketing career opportunities in Boston and beyond, ranging from intern to CMO l ..read more

Finding a new job or even switching careers is never easy. That’s why at AMA, we strive to give you up-to-date information about marketing careers through our job board and always make sure to keep it refreshed with new possibilities to improve your job search. Through our blog, we started a new series called “What’s New Wednesdays”, where we list off some new or hot marketing jobs of the week to enhance your marketing career job search. We advertise marketing jobs of all levels, locations, and salaries. Check out our job board to set up a custom alert or even apply now! This week, we have ama ..read more

AMA Boston takes a look inward as Allen interviews our President-Elect, Emilee Cocuzzo! The conversation takes some interesting turns as we begin on her career goals, yet we somehow make it back to Taylor Swift by the end. Many thanks to Emilee for taking the time out to make this happen! Emilee’s LinkedIn: https://www.linkedin.com/in/emileecocuzzo/ Emilee’s Twitter/X: https://twitter.com/Emilee_Cocuzzo Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today! Make sure to leave us a review on your podcast platform of choice, and find everything we d ..read more

Finding a new job or even switching careers is never easy. That’s why at AMA, we strive to give you up-to-date information through our job board and always make sure to keep it refreshed with new possibilities. Through our blog, we started a new series called “What’s New Wednesdays”, where we list off some new or hot jobs of the week from our marketing job board. We advertise jobs of all levels, locations, and salaries. Check out our job board to set up a custom alert or even apply now! This week, we have amazing marketing positions ranging from intern to CMO level. Though we are local to Bost ..read more

In the dynamic world of digital media, with multiple players competing, it gets difficult to stay on top of the race. While social platforms like Instagram, X (formerly Twitter), TikTok or Facebook are essential marketing tools, most overlook SEO in their strategy. Whether you’re a seasoned marketer or a budding entrepreneur, understanding how to leverage SEO effectively can make all the difference in driving traffic, enhancing visibility, and ultimately, achieving your online goals. Below are 5 SEO tricks and tips to help you navigate the ever-evolving realm of search engines and rank high on ..read more

Finding a new job or even switching careers is never easy. That’s why at AMA, we strive to give you up-to-date information through our job board and always make sure to keep it refreshed with new possibilities. Through our blog, we started a new series called “What’s New Wednesdays”, where we list off some new or hot jobs of the week from our marketing job board. We advertise jobs of all levels, locations, and salaries. Check out our job board to set up a custom alert or even apply now! This week, we have amazing marketing positions ranging from Specialist to Director level. Though we are loca ..read more

When it comes to the future of marketing, AI plays an important role. AMA Boston is proud to announce the publication of the “Generative AI and the Future of Marketing” report, authored by Christina Inge, Founder of Thoughtlight, with research support from Harvard University, based on research by Ms. Inge and Resear4ch Fellow Megan Haggerty.  This pivotal study explores the adoption of generative AI by marketing executives, particularly focusing on ChatGPT. Led by Christina Inge, a distinguished local AMA member and former board member of AMA Boston, the report aims to illuminate the sign ..read more