In today's fast-paced digital world, video marketing has emerged as a powerhouse for engaging audiences, enhancing brand visibility, and driving conversions. As marketers, it's crucial to understand the nuances of video consumption across different devices, primarily desktop and mobile, to tailor strategies for maximum impact. Let's dive into some eye-opening statistics and insights that shed light on the mobile vs desktop video marketing landscape, with a keen focus on trends that are flying under the radar. The Shift to Mobile Dominance The global shift towards mobile viewing is undeniable ..read more

How much of a risk is video marketing? Does it earn a good return on investment (ROI)? We reviewed an animated explainer video to find out. Below is an explainer video we created for SaaS brand Manad Plus: https://vimeo.com/blackirisfilms/manadplus They explained their complex value proposition to us for aged care nursing staff, struggling under the immense workload and pressures of managing aged care facilities and who need the Manad Plus software to make their lives easier. We took the information they gave us, put together a script, sourced and directed a voice over and animated a 2 minute ..read more

https://youtu.be/NNenaSQgKwQ When it comes to video marketing, choosing the correct aspect ratio for each social media platform can be just as important as the content itself. An incorrectly formatted video can lead to awkward cropping or, worse, skipped content. Here's a guide to get you started: Facebook and Instagram Stories: Go vertical with a 9:16 aspect ratio to utilize screen space efficiently. Instagram Feed: Instagram changes their mind on this quite often but for now it's 4:5, so plan your visuals accordingly. Pro tip: If you really want to make use of screen space but you need you ..read more

In the world of business, pairing with a charity isn't just good karma—it's a strategic masterstroke. Discover how corporate-charity partnerships can elevate your brand and make a meaningful difference. Tax Deductions Galore Nothing says "I'm a savvy businessperson" quite like leveraging generosity for a tax break. It's the financial equivalent of having your cake, giving a slice away, and somehow ending up with more cake. Brand Halo Effect Engaging in philanthropy is like putting your brand on a virtuous pedestal, visible from miles away. It's the corporate equivalent of walking elderly folk ..read more

https://youtu.be/2AjJhIFTj8E In today's digital age, the battle for customer attention has moved to new frontiers, and nowhere is this more evident than on social media. As brands vie for a moment of your time amidst the endless scroll, video has emerged as the champion of engagement. But what turns a simple video into a powerful tool for attracting prospects? The answer lies not just in what you say, but in how you make your audience feel. Take, for instance, the financial sector—a realm often perceived as austere and impersonal. Yet, some brands have managed to break through the digital nois ..read more

As any agency knows, metrics are the heartbeat of any marketing campaign, video included. Yet, the terms can sometimes seem like a foreign language. Here are some key terms to understand: Views: Counted differently across platforms, YouTube counts after 30 seconds, Facebook after 3. Play Rate: The percentage of viewers who clicked play. Engagement Rate: The percentage of viewers who interacted with your video. Click-Through Rate (CTR): The rate at which viewers clicked on your CTA. Conversion Rate: The rate of leads converting to customers after watching. Drop-Off or Bounce Rate: The rate of ..read more

In today's fast-paced world, 80% of videos are watched with the sound off. This places a greater emphasis on the art of visual storytelling. Subtitles are a must, but also think creatively about how to get your message across without sound. Subtitles: Make them a standard feature in your videos. Visual Storytelling: Use animations or props to underline your message. Find out how to craft compelling silent videos in our concise video guide. https://youtu.be/3GmszK28c-U ..read more

Harnessing the Power of Visual Storytelling In today's fast-paced digital landscape, marketing directors and CEOs are constantly seeking innovative strategies to differentiate their brands and drive meaningful engagement. One tool that stands out for its effectiveness and versatility is video marketing. As a dynamic medium, video marketing offers unparalleled opportunities to communicate complex ideas, showcase brand personality, and connect with audiences on a deeper level. The Competitive Advantage of Video Content Enhanced Engagement and Retention: Video content has a unique ability to cap ..read more

https://youtu.be/PtKBwTh1YME Once upon a time, in the not-so-distant past, a generational shift began to transform the landscape of business. As the sun set on the era dominated by Baby Boomers and Gen Xers, a new dawn broke with Millennials stepping into decision-making roles. Born between 1980 and 2000, this generation brought with them a new set of preferences, reshaping the way businesses communicate. This story isn't just about change; it's about adaptation and the power of b2b video marketing in the age of Millennials. Understanding the Millennial Mindset Millennials are digital natives ..read more

https://youtu.be/xUdxp5W4b2sIntroduction: A Universal Challenge with a Local Solution Imagine you're crafting a masterpiece, a video designed to captivate audiences globally. But here's the catch: what mesmerizes viewers in one region might not even spark interest in another. This is the challenge and beauty of video marketing - understanding and adapting to diverse tastes and preferences. Let's explore how tailoring your video marketing approach to your target market can make all the difference. The Importance of Targeted Video Marketing Video marketing isn’t just a trend; it’s a necessity. A ..read more