This week The Kula Ring is talking with Jillian Childs of Turntide Technologies. Jillian walks us through the intricacies of marketing a sustainability-driven startup. We discuss how much of the marketing effort comes down to education and its inherently circular nature. We also look at the similarities and differences between a startup of this nature and some of her previous work with luxury brands ..read more

The Kula Ring is turning its focus to internal communications this week. We are sitting down with the great Tom Kehoe. Tom has brought a collection of expertise from his varied career in marketing and production to the internal comms team at his organization which has fostered growth, greater alignment and transparency across the enterprise. Tom walks us through the birth of some of these initiatives and how being proactive in your problem-solving is key to success ..read more

On this episode of our show, we are chatting with Jennifer Sunshine. Jennifer brings her varied and impressive background to The Kula Ring to discuss the imperative need for sales and marketing alignment to produce results. We talk about how these teams see leads and opportunities and bring those visions together to create more effective marketing and greater sales velocity ..read more

Abby Guo joins The Kula Ring this week to discuss how she has created global marketing strategies for highly technical AI-driven products. We talk about setting yourself apart in the world of AI-driven startups. We also chat about staying at the forefront of technological changes and how important that is. This is an illuminating conversation featuring a topic that has everyone buzzing, AI ..read more

Wayne Thompson of Pineberry Manufacturing joins the show this week to discuss the increased engagement they have garnered through closer collaboration and partnerships with their suppliers and adjacent businesses. We break down how to get started with an initiative like this and some of the pitfalls to avoid ..read more

Andy Jensen of Sunstone Engineering joins the show this week to talk about a really interesting marketing case study. Sunstone marketed to almost exclusively engineers in verticals like aerospace and electronics. Then, a couple of years ago, an unheard-of order for small light-duty welders came through from one of their dealers, then another, and another. Overnight Sunstone was thrust into an emerging market. Production and marketing at Sunstone had to pivot and pivot fast. Andy walks us through the changes that have taken place at Sunstone and how they have managed this rapid, unexpected grow ..read more

Herbert Staten Jr. joins The Kula Ring this week to talk about highlighting the beauty of the product you manufacture. Herbert discusses how he considers emotion and personal engagement when developing marketing strategies in industrial manufacturing. We also discuss the potential for vertical differentiation in social media platforms. This fantastic chat offers a refreshing approach to industrial B2B marketing ..read more

In this episode, we sit down with Zak Nelson. Zak talks with us about ArKco Sales’ move to having an in-house marketing asset. ArKco saw that the landscape for manufacturing sales rep companies is changing. Zak is ArKco’s answer to this evolving situation. He walks us through the changes they have implemented and how their sales reps have taken to having new branding and collateral. This is a great episode to see how you can utilize new marketing strategies in any field ..read more

Kimberly Day is on our show this week talking about how she moved Finish Thompson, a family-run company, from advertising in trade publications to more of a brand focus, a decision that has fostered growth and recognition in just seven months. Kimberly brings insights from a broad career in many marketing and communication verticals. Finish Thompson is a highly technical, engineering-focused brand that Kimberly is making accessible to all who may need to employ their pumps and services ..read more

Neelam Kumar joins The Kula Ring to discuss the strength in value selling. Neelam is an advocate and evangelist of value selling and brings a wealth of knowledge to this week's episode of The Kula Ring. We discuss the need for relationship building, both internally, between departments and externally, with our customers. We also look at asking the right questions, and discovering how to dig into what provides value to the customer or prospect ..read more