Enhancing your Dog Business image – Professional Brand Photography matters In a small village, there was a dedicated dog trainer known for her expertise. However, her business was a hidden gem – not many people knew about it.  So she decided to revamp her website & online presence, showcasing her unique approach & success stories. Very quickly, more dog owners  in her wider area began to take notice. This wasn’t just a change in the way things looked – it was about showing a powerful first impression that mirrored her passion & skill. In the world of small dog business ..read more

From Classic to Current – A Fun Guide To Current Trends Our Love of Foodie Dog Names – Meet Plum. Photography by Nicki Cameron, The Art of DogHow did you pick your dogs name?  The names we choose for our four-legged furry pals are more than just for tags – they’re a reflection of their identity &  our creativity. Names are powerful. They’re not just a way to get your dog’s attention – they’re a part of who they are & can say a lot about us as owners, too.  A unique name be a great conversation starter. But beyond that, the name you choose can reflect your dog’s personali ..read more

“Investing in Professional Dog Business Photography: Why It’s Worth It” Have you ever wondered if professional photos are worth the cost for your small dog business? It’s a common question, with many new businesses worrying about every penny.  In my blog, I’m going to look into this a bit further. The right images can speak volumes, setting the tone for your business & telling your story at a glance. In the busy pet industry, standing out is not just nice to have – it’s a must. And that’s where professional photography steps in. I’m going to tackle the assumption that quality photosho ..read more

Hate having your Photo Taken? I have the solution… Hate having your photo taken?  You’re not alone!  Nearly 60% of us suffer from camera shyness, disliking having a photo taken, whether it’s a posed one or just a simple selfie.  We can feel so awkward and forget how to smile. Mouth open & we look crazed, mouth shut & we look like a rabbit in headlights.  And our hands! What the hell do we do with those?  Do we stand straight on, looking at the camera? Or adopt a more jaunty side look, glancing across our shoulder?  Then, because we’re already apprehensive ..read more

Grow your non-pet related business with Commercial Dog Photography    Have you ever considered using dogs in your marketing, for your headshots, in your social media or featuring on our website? But you’re not a pet brand, you might say? You don’t sell kibbles, harnesses or dog beds. Collars, chew toys or treats. Dogs are not your brand identity. Yet it might surprise you to know that using dogs in you marketing can have a dramatic uptick in your company and brand image, your engagement with clients and ultimately, your sales. Let’s unpick this bit by bit. Emotions You want your clie ..read more

Do you cringe at the thought of being photographed for your dog business? That bloody camera lens! It’s like it has a magical power to make us suddenly think of every little thing we don’t like about ourselves. So, if you’ve ever felt that way, you’re not alone. In today’s visual world, where personal branding is more important than ever, the idea of being the face of your business can feel daunting.  I certainly felt that way and couldn’t get my head round why people needed to see me. I thought “Why can’t my work speak for itself? Why do I have to put myself out there?”  Well the t ..read more

Preparing for your Outdoor Professional Photography Photoshoot Choosing the Right Location The setting plays a vital role in capturing natural & relaxed outdoor photos.  Parks, fields & forests offer a rich canvas, bringing vibrant colours & textures to your dog and human photography session.  These settings allow the dogs just to be themselves, offering them the freedom to run, explore & just do what dogs do best – giving your photos a natural & spontaneous vibe. Opting for an urban shoot should be dependant on the sort of dog you have. Many dogs feel more stress ..read more

A Day in the Life of a Professional Dog & People Photographer Ever wondered what it’s like to be in front of the camera with all your furry clients? Join me as I take you through a day in the life of a professional dog and people photographer, showcasing the magic that happens during a Dog Walker Photoshoot. We’ll see what happens during a session and how professional photography can benefit you, your profile & your business. Our Pre-photoshoot Casual Chat – Getting to Know You As we started walking, I had a good chat with every client. We’ll talk about the day-to-day experiences and ..read more

Do Boring Accountants need a re-Brand? Or is boring an old-fashioned misconception that has followed the profession for decades? What did an accountant look like? The images of an accountant that spring to mind are of a white, bespectacled, middle aged man in a grey suit sat behind a desk piled high with papers. Calculator in hand, hidden away in a stuffy grey office, immersed in figures, crunching numbers all day long. The traditional bean counter, telling us whether we’ve made a profit or not. Modern Accountancy With the advances in technology and the complex software programmes available t ..read more

It all started with a pitch to Cheshire Life If anyone wants to learn how to pitch to the press or radio, then Rachel Spencer is your woman! (https://www.publicityforpetbusinesses.co.uk) It’s a completely alien thing for me to do and totally out of my comfort zone. Luckily, I’d already had a conversation with the editor last year which made my approach a bit easier but it’s still a bit scary to put myself out there. But if I’m not going to do it, then no-one else will ! My idea centred around National Dog Photography Day which is on the 26th July 2022. It’s a big day for me on social media – b ..read more