10 Ways to Demonstrate Company Culture on Social Media
Clockwork Design Group Inc. Blog
by Danielle Diforio
1w ago
Is your firm actively recruiting? If so, demonstrating a positive company culture is crucial to attracting and retaining top talent, and social media is a great tool for the job. Here are 10 actionable ways to use social media to demonstrate — and create! — a great company culture: 1. Get Employee Testimonials Interview an employee, asking open-ended questions, to get them to talk about company culture. You can post a clip of the video interview, a portrait with a quote, or the quote alone. Interview several employees and make this a regular feature of your content calendar. 2. Participate in ..read more
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Building the Future: CTA Construction’s New Website Goes Live
Clockwork Design Group Inc. Blog
by Madison Kittle
2w ago
CTA Construction Managers is an award-winning construction management and general contracting firm in Massachusetts with a history of excellence in building academic, multi-family residential, commercial, civic, and senior care facilities. We designed the new, modern website to appeal to both prospective clients and employees, building on their 25-year history to position them for the future. Congratulations to the CTA team on this exciting new chapter! VISIT CTA CONSTRUCTION’S WEBSITE Notable Features Include: Bold and eye-catching new color palette Sticky, megamenu-style navigation Portfoli ..read more
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Tips for Recording a Virtual Webinar
Clockwork Design Group Inc. Blog
by Clockwork
3w ago
When presenting and recording a webinar at your desk, it’s critical that the final video looks and sounds professional. Read tips from Justin Mashuta, an experienced videographer with Shuta Productions, on ways to prep for a polished virtual presentation. Camera Tips: Position the Camera at Eye Level: Place the camera at eye level or slightly above to create a more natural and flattering angle. Frame Yourself Properly: Position yourself so your head and shoulders are visible, with some space above your head and not too much empty space around you. Stabilize the Camera: Use a tripod or a stabl ..read more
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Mike’s Technical Tip: Superscripts and Subscripts in Gutenberg
Clockwork Design Group Inc. Blog
by Mike Fleischner
1M ago
The Gutenberg Block Editor in WordPress (as opposed to the Classic Editor that WordPress originally used) is very flexible and easy to use when it comes to adding content. However, if you ever need to add a superscript or subscript, there are a few less obvious things you need to know. First and most importantly, how you add a superscript or subscript depends on whether you want to add it to the post/page title or the post/page body. I’ll show you how to do both with this example: Let’s jump into the editor (or “back end”) of that “public-facing” or “front end” example above: First, let’s ha ..read more
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Last Chance to Export Your Google UA Data
Clockwork Design Group Inc. Blog
by Madison Kittle
1M ago
You heard that right. As of July 1, 2024 Google is officially closing the doors on Universal Analytics in its transition to GA4, and they are taking your firm’s data with it. Unfortunately, there is no way to simply transfer the old Universal Analytics (UA) data into GA4. So, if you want to be able to access data from before July 1, 2023 (when Universal Analytics properties stopped processing new data) you better get exporting now! But don’t panic, we’re here to break down the process for you. First, consider what data you really need for your business. UA contains a LOT of data. If you try to ..read more
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Two Clockwork Websites Win SMPS Awards
Clockwork Design Group Inc. Blog
by Madison Kittle
1M ago
We are thrilled to announce that the websites we designed for our clients, TMG Construction and Gale Associates, have both won a 2024 SMPS Marketing Communication Award in their respective regions! In the SMPS DC Awards, TMG Construction received both the Best Website and People’s Choice Awards. Gale Associates was also recognized for their website in the SMPS Boston Awards. SMPS, the Society for Marketing Professional Services, receives many entries yearly for its prestigious award programs that recognize excellence in marketing and communications by professional services firms in the design ..read more
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Early Bird Discount on Holiday Cards & Animations
Clockwork Design Group Inc. Blog
by Danielle Diforio
1M ago
Memorial Day feels like the start of the summer and makes most people think of pools and barbeques. But believe it or not, summer is the start of our holiday card creative season here at Clockwork. We know you might not be ready to think about the holidays yet, so as a little incentive, we’re offering a 10% discount for early birds who begin work on their firm’s printed or animated holiday card project in June through August. Seven reasons to start your firm’s holiday card now: 1. Keep calm: Give the project a longer timeline. Nothing spoils the fun of creating a custom holiday card more than ..read more
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What to Consider When Designing a T-Shirt for Your Firm
Clockwork Design Group Inc. Blog
by Madison Kittle
1M ago
Do you need a branded shirt for your firm but don’t know where to start? If you are designing a shirt for a charity event, a fun-run, a sports league, or some general firm swag, there’s definitely a lot to consider. But designing and producing a shirt shouldn’t be stressful! Here, we break down some key elements to help guide you through the process: To Brand or Not to Brand If your shirt is required for a one-time event, it may or may not need to be on brand. However, if it is intended to represent your company long-term, closely adhering to brand standards is advisable. Take a look at these ..read more
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Discover More with Morse’s New Website
Clockwork Design Group Inc. Blog
by Danielle Diforio
1M ago
We’re thrilled to announce the launch of Morse’s refreshed website, marking a significant leap forward in user experience and accessibility. The updated website combines modern interior page designs with improved navigation features, ensuring a seamless and enjoyable journey for every site visitor. What’s more, Morse’s commitment to inclusivity shines through with full accessibility for users following the WCAG web accessibility guidelines. Notably, this transformation was achieved through an incremental improvement process. Building on the WordPress content management system and homepage that ..read more
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Mike’s Technical Tip: Using InDesign’s New Text-to-Image
Clockwork Design Group Inc. Blog
by Mike Fleischner
2M ago
By now, it seems as though just about everybody is incorporating AI in their software products, and as of the latest version of Adobe’s InDesign, you can add that to the list, too. It’s a really powerful and easy-to-use tool that makes it a snap to create just the right image out of thin air. Let’s get started. Just go to the File menu and choose “Text to Image (Beta)”: The Text to Image (Beta) panel will appear and display a handful of samples: There are two drop-down menus you can use to either switch between Photo or Art type: Or choose an Aspect Ratio: I’ll leave the defaults of ..read more
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