Spring Clean Your WordPress Website
Applewood Interactive Blog
by Casey Clarke
4M ago
Spring is the perfect time to give your WordPress website a thorough cleaning, ensuring it’s running smoothly, efficiently, and securely. Here’s a one-page guide to help you streamline your site and keep it in top shape: Backup Your Website: Before making significant changes, always create a full, off-site backup of your website. This ensures you can easily restore your site if anything goes wrong during the cleanup process. Update Everything: Begin by updating WordPress core, themes, and plugins to the latest versions. This ensures you have access to the latest features, bug fixes, and s ..read more
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Creating an autism-friendly website
Applewood Interactive Blog
by Casey Clarke
6M ago
Creating an autism-friendly website involves implementing design and functionality elements that consider the needs and preferences of individuals with autism spectrum disorder (ASD). Here are some key considerations for creating an autism-friendly website: Clear and Simple Layout: Maintain a clean and simple layout without unnecessary clutter. Use a straightforward navigation structure with clear labels. Consistent Design: Keep the design consistent throughout the website to provide a predictable user experience. Use consistent colors, fonts, and styles. Readability: Ensure the text i ..read more
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Why I don’t recommend Elementor
Applewood Interactive Blog
by Casey Clarke
7M ago
Elementor has gained popularity for its user-friendly interface and drag-and-drop functionality. Like any tool though, it has its advantages and disadvantages. Performance Concerns: One common criticism of Elementor is its impact on website performance. The plugin can be resource-intensive, leading to slower page load times. For users who prioritize website speed and SEO, this can be a significant drawback. Code Bloat: Websites built with Elementor can suffer from code bloat, meaning the generated code can be more extensive than necessary. This can impact website speed and SEO, as search engi ..read more
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Safeguarding Your WordPress Website from Hackers
Applewood Interactive Blog
by Casey Clarke
9M ago
WordPress powers millions of websites worldwide, making it an attractive target for hackers. Understanding the techniques they employ is crucial in fortifying your website’s security. Login Security Utilize a masked login page Implement strong passwords for all user accounts. Limit login attempts with plugins like Limit Login Attempts Reloaded or Defender Pro. Two-factor authentication (2FA) is a must-have as an extra layer of security. Outdated Core, Themes, and Plugins Hackers exploit vulnerabilities in outdated WordPress core, themes, and plugins to gain unauthorized access. Protect your ..read more
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How to keep your WordPress website up to date on your own
Applewood Interactive Blog
by Casey Clarke
9M ago
Keeping your WordPress website up to date is essential for security, performance, and compatibility. To ensure you keep your WordPress website up to date, follow these steps: Backup Your Website Before making any updates, it’s crucial to create a backup of your WordPress website. This ensures that you have a copy of your website’s files and database in case anything goes wrong during the update process. You can use different plugins, use your hosting platform’s backup tool, or manually back up using cPanel or FTP. Update WordPress Core WordPress regularly releases updates that include security ..read more
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Before and After – ZipMilk
Applewood Interactive Blog
by Casey Clarke
9M ago
This was a great transformation for ZipMilk! This project was completed from scratch on a new WordPress installation coming from a pure HTML website. The previous website was not mobile-friendly and was difficult to maintain on the back end. We modernized it and made it easier for users to navigate and find resources quickly. There was great teamwork between myself and the team at MBC which helped the work move along very quickly and was so much fun! The new website is one that ZipMilk can be proud of. It serves the community so wonderfully and helps connect parents to breastfeeding resource ..read more
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Why I recommend WordPress over Shopify for SEO
Applewood Interactive Blog
by Casey Clarke
9M ago
Shopify is an e-commerce platform that offers built-in SEO features, such as customizable title tags, meta descriptions, and URLs, as well as options for optimizing product pages, collections, and blog posts. However, compared to WordPress, Shopify has some limitations that may impact SEO. For example, Shopify’s URL structure is not as flexible as WordPress, which can make it more difficult to create keyword-rich URLs for individual pages. Additionally, Shopify has limited options for customizing the robots.txt file, which is a factor in how search engines crawl and index your site. On the oth ..read more
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What is a sitemap.xml file and why does Google/Bing need it?
Applewood Interactive Blog
by Casey Clarke
9M ago
A sitemap.xml file provides search engines with a list of all the pages on your website that you want to be indexed/crawled. It helps Google, Bing, and other search engines find all of your content more efficiently and ensures that nothing is missed. It can also provide dates for when each page was last modified, and its priority among the other pages on the website. It’s important to keep your sitemap.xml file up to date whenever you add new content or remove content from your website. The good news: there are ways to do this automatically if you use WordPress! Contact me today to make sure t ..read more
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Optimizing your website for local SEO
Applewood Interactive Blog
by Casey Clarke
9M ago
Local SEO is important because it helps your business appear higher in search engine results when people search for products or services in your area. Here are some tips to improve your local SEO: Claim and optimize your Google Business Profile. This is the most important thing you can do to improve your local SEO. Make sure your listing is complete and accurate, and include high-quality photos and videos. Ensure your website is mobile-friendly.  More and more people are using their mobile devices to search for businesses, so make sure your website is mobile-friendly/responsive. As ..read more
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How to improve your website’s load time
Applewood Interactive Blog
by Casey Clarke
9M ago
Speed is an important factor that can make or break your website. Page speed is a confirmed ranking factor for Google’s search results. According to Portent.com, “The difference in conversion rate between blazing fast sites and modestly quick sites is astonishing. A site that loads in 1 second has a conversion rate 3x higher than a site that loads in 5 seconds.” You can read the full research findings here. It is baffling when I go to a website and it takes even more than 2 seconds to load. Improving your website’s loading speed should be one of the top priorities when building a website. I ge ..read more
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