How to Regain SEO Google Page Rankings with an Older Website
Boston Web Partners Blog
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8M ago
You still love the design of your corporate website, but you've noticed your Google keyword rankings have fallen dramatically over the years. Here are the steps you can take to regain your SEO page # 1 status. Regaining SEO Google page rankings for an older website involves a multi-faceted approach that focuses on auditing, updating and optimizing existing content, improving site performance, and enhancing overall user experience. Here are key strategies to consider: Update and Optimize Content: Refresh old content to ensure it's current, relevant, and provides value to your audience. Targ ..read more
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Top Five Business Website Considerations for 2023
Boston Web Partners Blog
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9M ago
Is your website ready for the year ahead? Are you comfortable with your homepage messaging, branding, look and feel? More importantly, is your business website driving leads to your business development team while you sleep? If not, consider the Top 5 business website must haves for 2023 below. Many business websites fail to convert prospects to leads not only because of poor visual design, but for a variety of other reasons. Think of a B2B website as an ecosystem that must be in harmony in order for it to function effectively. Everything must come together to make the web visitor experience ..read more
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Biotech Website Design Launch Expectations for 2023
Boston Web Partners Blog
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9M ago
Choosing the Right Web Marketing Agency That Can Match Your Momentum is Critical to Your Biotech Marketing Success and Your Ability to Raise Venture Capital. Period. The life science/ biotech industry here in Boston, Massachusetts is booming, Boston Web Partners has been lucky to be a part of it for numerous biotech clients looking to launch new corporate and clinical trial websites . Legacy and start-up firms alike are looking to hit the ground running with new treatments, subject trials, search marketing initiatives and fresh corporate website redesigns. We've noticed an uptick around subj ..read more
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SEO Client Case Study | This is What SEO Success Looks Like.
Boston Web Partners Blog
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9M ago
Working with a proven SEO firm can skyrocket your digital marketing success much faster than going it alone. Your new WordPress website "looks" great, but you're not seeing any organic search leads coming through. You begin scouring Google and notice your competitors are ranking for the keywords your company should be found for.  Your site, however, is no where to be found. You watch a few DIY YouTube SEO videos and quickly compile a list of key-phrases. Surely, these are the terms people are searching for. You've got this! You begin to pepper your website content with keywords for you ..read more
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Using Emotion to Build Clinical Trial Website Awareness
Boston Web Partners Blog
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9M ago
A long list of barriers can prevent patients from participating in clinical trials. But a website with strong emotional appeal can inspire them to look beyond those barriers. By Jonathan Eilberg Digital Marketing Consultant/Principal at Boston Web Partners   Attracting patients to enroll in clinical trials is crucial for the advancement of medical science and the development of new treatments, not to mention the success of most biotech firms. But too many trials fail to draw the participants they need. In fact, 80 percent of trials are closed or delayed because of a lack of enrollment ..read more
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How Effective Website Design Can Increase Diversity in Clinical Trials
Boston Web Partners Blog
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9M ago
By Jonathan Eilberg Digital Marketing Consultant/Principal, Boston Web Partners Increasing diversity in clinical trials is a major goal for researchers. But many biotech companies overlook an important tactic for appealing to a more diverse audience. Recruiting enough patients to participate in clinical trials is a huge problem for biotech companies. Studies show that 80 percent of trials are closed or delayed due to problems with recruitment, and fewer than 10 percent of Americans enroll in clinical trials. The challenge is even more acute for rare disease research , which must recruit fr ..read more
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The New WWW Rule
Boston Web Partners Blog
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9M ago
WHO ARE YOU? WHAT DO YOU DO? AND WHY SHOULD I CARE? After fifteen-years on the frontlines of redesigning websites for B2B and healthcare across all verticals, it still amazes me that many organizations have homepages up that are missing the most critical element – Effective Homepage Messaging . It’s well-known that websites need to convey a company’s value proposition within four seconds of hitting the homepage. Even as we approach 2022, the team here at Boston Web Partners still sees a high number of large and SMB companies failing to convey messaging effectively on their most important ..read more
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Let Go of Your Current Website | Boston Web Partners
Boston Web Partners Blog
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9M ago
A 2018 perspective on redesigning your website You’ve had your current website for years, but you know it looks old and needs to be completely redone. It has served you well, but lately leads have fallen off, a couple of pages are broken and you have neglected to update other pages because you’ve been promising yourself you will be redesigning soon. Or perhaps you saw the competition recently made a giant leap forward from their old website which now makes yours look old. You’re worried your company now looks like, well, like a dinosaur online when people are visiting your site. Your websit ..read more
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Converting to a Mobile Website | Boston Web Partners
Boston Web Partners Blog
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9M ago
Why Do I Need a Mobile Website? Because Google says so... Google recently announced that it would like to see webmasters create a mobile website version of their desktop website for web visitors. View a recent post from Search Engine Land here . Adhering to Google's best practice advice not only creates a better user experience for visitors on a mobile device, it can also ensure you're doing everything you can to keep your SEO rankings as high as possible. Google rewards those who comply with its best practice recommendations. This is especially true now since Google's mobile-first indexing ..read more
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Healthcare Web Marketing Case Study
Boston Web Partners Blog
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9M ago
A great website design plus SEO results in better brand visibility QualComp consults with major biotech and pharma companies to help them through the FDA approval process and assist with analysis, crisis management and improvement of drug and medical devices at every stage of their development and evolution. QualComp approached Boston Web Partners with the challenge of building its first corporate website to achieve instant credibility and appeal while effectively articulating all of QualComp's complex service offerings within an intuitive architecture. Boston Web Partners met the challenge ..read more
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