Cheryl does not hold back today on how she feels about being “overwhelmed.” In their conversation, Cheryl and Liz discuss the influence of negativity within our language on one's mindset, self-assurance, teamwork, and client relationships. As you reflect on their discussion, remember two key points: Resilience is king & Confidence is the currency of success. IN THIS EPISODE: [:39] Cheryl and Liz discuss the word “overwhelmed” and what it does to your thought processes and emotions [3:45] Words matter, and being “overwhelmed” should be reframed to “overcoming obstacles” and being “resilien ..read more

"Are you ready for this?? I think you are! My contention is designers do not hire soon enough. They are driving the boat trying to navigating the rough currents alone.  Don't let this be you--Look for an integrator to climb into the boat with you. ( And if you are an integrator and need the visionary to get you onto a bigger boat--well that can happen too! )    If so, consider bringing an Integrator on board! Cheryl and Liz delve into an Integrator's pivotal role in this episode. Cheryl characterizes an Integrator as a collaborative partner, working alongside her “in the boat ..read more

If your goal is to become a full-service design firm, it's important to embrace innovative design and challenge your clients to do the same.  You must push yourself beyond your comfort zone to persuade clients to explore unfamiliar territory. You're not merely a personal shopper but a designer who brings ideas to life, overseeing a project from inception to completion. Stick around until the end for Cheryl's Damn Good Truth to find out where success lies! IN THIS EPISODE: [00:00] Liz talks about catalog decorating [04:26] Cheryl comments that once they have the initial intake, the d ..read more

Cheryl and Liz from In Detail Interiors discuss the significance of project pricing and minimum spend requirements for achieving profitability in your design firm. But what exactly do these terms mean, and how can you integrate them into your design business? Today, they will discuss the strategy of implementing this business model  and explain why this can be a major win/win for both you–and your clients if you are going about it with intention.  Stay tuned to the end to hear this episode's Damn Good Truth!   IN THIS EPISODE: [01:33] Cheryl defines a project-pricing business m ..read more

Join Cheryl Kees Clendenon and Liz Lapan, the dynamic duo behind  the visionary and integrator balancing all the moving parts of a full service interior design firm in their no-nonsense and thought-provoking podcast, the Damn Good Designer. Each episode is full of damn good truths and real talk as they share invaluable insights on how to run and build a successful business while challenging the  norms, the industry, each other and YOU. Emphasizing a business-savvy approach, Cheryl and Liz take you on a roller coaster of discovery, considering success from a different lens, breaking f ..read more