The 9 Best Content Management Systems of 2024
Siege Media's Content Marketing Blog
by Lydia McAllister
1w ago
First and foremost, a content management system should make creating and managing your online content easy. But as CMS platforms have evolved to meet the needs of today’s content creators, it’s opened the door to a wide variety of CMS types and features. This is why choosing the right content management system (CMS) for your needs is important — whether that’s the one with a simple interface or all of the bells and whistles. At Siege Media, we’ve designed and optimized content for a wide variety of the most popular CMS platforms to create beautiful websites that rank. We’ve curated a list of s ..read more
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8 Best SEO Podcasts to Improve Your Strategy in 2024
Siege Media's Content Marketing Blog
by Kristin Beach
1w ago
Did you know that an estimated 120 million people listen to podcasts each month? If you’re already listening to monthly podcasts, we recommend adding one of these SEO podcasts to your rotation to level up your skills. With trends, algorithm updates, world events, and shifting priorities, the only constant in content marketing is change. Your SEO strategy should be ever-evolving, and listening to an SEO podcast is a great way to stay informed. At Siege Media, we specialize in taking the guesswork out of content marketing. With data-backed SEO recommendations, our scientific approach to creating ..read more
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10 Common SEO Mistakes To Avoid in 2024
Siege Media's Content Marketing Blog
by Raine Guerrero
3w ago
Tired of creating content that doesn’t rank or convert? The problem may result from a simple — and easily avoidable — issue with the post’s SEO. Considering that over 67% of all clicks go to the top five organic results from a search engine, high rankings are crucial for content to convert your readers successfully. Even if you implement a solid content strategy, common SEO mistakes (like lengthy title tags or unoptimized URL slugs) may be what ultimately prevent your content from reaching new heights on the SERP. Here at Siege Media, it’s no surprise when a client begins ranking #1 in six mon ..read more
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The Future of SEO Jobs with Nick LeRoy
Siege Media's Content Marketing Blog
by Ross Hudgens
1M ago
COVID-19 saw an uptick in hiring for digital marketers as companies had to rely on organic traffic more than ever without in-person events to build brand awareness. But with the recent rise of AI and SGE, marketers may wonder where the future of SEO jobs lies. Join Ross and Nick LeRoy, SEO consultant and founder of SEOJobs.com, as they discuss how the world is evolving rather than ending for SEOs. They discuss reasons for optimism and how the key to future-proofing your job may be by “un-nerding” SEO through effective communication and critical thinking. Whether you’re an employed SEO or looki ..read more
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The Future of SEO Jobs with Nick LeRoy
Siege Media's Content Marketing Blog
by Ross Hudgens
1M ago
COVID-19 saw an uptick in hiring for digital marketers as companies had to rely on organic traffic more than ever without in-person events to build brand awareness. But with the recent rise of AI and SGE, marketers may wonder where the future of SEO jobs lies. Join Ross and Nick LeRoy, SEO consultant and founder of SEOJobs.com, as they discuss how the world is evolving rather than ending for SEOs. They discuss reasons for optimism and how the key to future-proofing your job may be by “un-nerding” SEO through effective communication and critical thinking. Whether you’re an employed SEO or looki ..read more
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SaaS Content Marketing: 9 Steps To Kickstart Your Strategy
Siege Media's Content Marketing Blog
by Luke Strauss
2M ago
Content marketing has certain fundamentals — sure — but as a SaaS company, you need to step beyond the basics to stay ahead of the competition. After all, it can be a highly technical vertical, especially if your product is business-facing. Your audience isn’t the average e-commerce customer, and so your content ideas, formats, and overall execution shouldn’t follow a B2C e-commerce strategy. What makes us equipped to speak to content marketing in this vertical, specifically? Peruse our work in the SaaS space to date, including how we’ve skyrocketed traffic for respected names in SaaS like Pan ..read more
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All-in on Organic Links: Lessons 18 Months Later
Siege Media's Content Marketing Blog
by Ross Hudgens
3M ago
In 2022, we made the decision to do significantly less link building. Eighteen months later, it turns out passive link building is just like passive income — you have to do some initial work to make it happen organically. In this episode of Content & Conversation, Ross and Drew revisit this decision, sharing what they’ve learned about less manual link building in the past 18 months, including the role of web design and E-E-A-T in organic linking. The two also discuss their key takeaways from the brightonSEO conference in San Diego. Tune in to discover what you need to know to turn manual l ..read more
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How to 10x Your SEO Strategy in 2024
Siege Media's Content Marketing Blog
by Chris Boutté
3M ago
Siege Media is an industry leader in the realm of SEO, but you don’t have to take our word for it. We regularly do case studies to show how our clients benefit from our work. Recently, we’ve helped major brands see increases in traffic from our SEO strategy. For example, Instacart, the leader in grocery delivery, saw a 350% increase in organic traffic within a year. Since signing on with Siege in 2022, we’ve also helped Zendesk increase its traffic value to $731,924. Today, we’re here to give you some insight into the SEO strategies we use to help our clients increase traffic to their websites ..read more
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To Hyphenate or Not? An Editing Guide
Siege Media's Content Marketing Blog
by David Timm
4M ago
That is the question. At least it is on my mind every day as an editor. As content writers and editors, we waste too much time combing through SERPs to figure out if a specific word is hyphenated or not (and the results … vary). The best content marketing agencies have teams of content marketing professionals — from writers and editors to managers and SEO specialists — to ensure their customers have top-of-the-line content. But let’s not drag out this intro too much. Bookmark this page and reference our hyphenation guide when you encounter these common content marketing terms (and other w ..read more
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The 10 Best SaaS Marketing Agencies in 2024
Siege Media's Content Marketing Blog
by Skylar Schmidt
4M ago
Content marketing can sometimes feel like a jigsaw puzzle: Figuring out where to start can be hard. However, it’s an incredibly important part of a brand’s success, especially in a competitive industry like SaaS. That’s why developing content is a crucial marketing tactic for 57% of SaaS companies. A great SaaS marketing agency can take your brand to the next level by generating valuable organic traffic. However, there are a lot of great marketing agencies to choose from. That’s why we’ve created our own list of some of the top-performing SaaS marketing agencies. From specializing in demand ge ..read more
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