What's a reasonable wait time for a customer to be both intrigued and fascinated by a mixologist/bartender making a drink? More ..read more

Can two drinks, made by the same bartender with identical ingredients, taste so different? Learn about the Pouring Paradox and how this can lead customers to "category swap". More ..read more

The towers of waste for which the hospitality industry is responsible are set to topple, but we have foundations designed to resolve some of the waste problems we are creating.... which may also help your profit margin too! More ..read more

The liquor industry is replete with iconic bottles, each telling a unique story. However, the pursuit of unique bottle designs has often overlooked the practical needs of bars. More ..read more

From Angel's Share to the Devil's Take, discover the natural and man-made causes of liquor loss that lead to wastage in the distilling and bar industry, and what you can do on this. More ..read more

The National Measurement Law in Australia mandates accurate alcohol measurement for businesses serving beer, wine, spirits, and other alcoholic beverages. Learn more what this entails for your venue and the bar tools you use. More ..read more

Our lives are consumed by the number 3. When one considers the impact of the power of 3, the thought changes to “drinks philosophy”! More ..read more

Our lives are consumed by the number 3! We win, loose, judge, consider, select, discard, all based on this number! Some examples: Gradings and competitions 1st, 2nd and 3rd Sizes Small, medium and large Restaurants Starter, main and dessert 3 is also crucial to a bar business as it’s the key to growing, winning and operating profitably! When one considers the impact of the power of 3, the thought changes to “drinks philosophy”. Don’t worry, this is not a conversation about the pros and cons of pre or post Prohibition-style drinks, it’s an understanding based on building a model inclu ..read more

Of all the classic cocktails in the world, there is none more iconic than a Martini. But have you experienced this little twist? Learn how to make the delectable Lemon Butter Martini as we take you through the technique. Stunning in its simplicity and strikingly elegant when served in a chilled cocktail glass, the Lemon Butter Martini showcases the sharp, botanical flavours of gin and Lillet with a twist – sweet, buttery vodka from Australian distillery, Cape Grim 666. Ingredients 40mL Cape Grim 666 Butter vodka 20mL Lemoncello 10mL fresh lemon juice Method Use a ProFlow poure ..read more

With the freshness of apple and the botanical notes of eucalyptus, this is a cocktail you need to know to impress guests. Watch our bartender mix the Green Apple Collins in less than a minute with a few steps. Gin fans - this is definitely the drink for you! Green Apple Collins is loved by anyone who prefers a clean cocktail with a perfect balance of citrus and Australian spice. Soft on the juniper and with a balanced mouth feel and flavour, it’s a real crowd pleaser. INGREDIENTS 30ml Applewood Gin 20ml Fresh Lemon Juice 15ml Monin Apple Syrup 60ml Fever Tree Lemon Tonic METHOD Use a ProFlow ..read more