In this episode, we explore the world of grocery consumer loyalty. With insights gathered from the Epsilon Loyalty Index, we uncover the pivotal factors driving long-term customer loyalty in the grocery sector in the UK. From the importance of capturing "share of heart" to the evolving landscape of online grocery shopping, we explore how Uk grocery retailers are adapting to meet consumer demands. Join us as we discuss strategies for fostering loyalty through enhancing in-store experiences, building brand trust, and implementing an enticing loyalty programme. Show Notes: 1.⁠⁠⁠⁠⁠⁠  ..read more

Dive into the realm of brand loyalty in the electronics and appliances sector as we share the latest insights from the Epsilon Loyalty Index. With disruption, demand shifts and rising prices for electronics and appliances, understanding consumer attitudes and sensitivities is paramount. In this episode, learn exactly the lever that has emerged as the primary loyalty driver, particularly reflecting consumer's needs for brand trust and personalized experiences. Listen to learn strategies to grow top-of-mind brand awareness and the pivotal role of store visits in fostering customer loyalty for el ..read more

Featuring insights from Epsilon's study on UK multi-brand fashion retailers who offer clothes, footwear, bags and accessories. This sector that has been impacted in recent years by many market issues, and it is rapidly adapting to suit changing consumer preferences. Listen to hear how sustainability, comfort, and digital transformation shape consumer loyalty, and uncover the exact strategies that fashion retailers need to apply to continually build loyalty. Show Notes: 1.⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Epsilon Loyalty Index⁠⁠⁠⁠ 2.⁠ ⁠⁠⁠Epsilon ..read more

In this short episode, discover how to enhance customer loyalty through Epsilon's Value-Led Loyalty approach.  We explain how you can anticipate, activate, prove, and optimize customer interactions based on rich data insights.  This episode of the Epsilon Loyalty Index outlines the practical steps you need to take to solve your marketing challenges, with the help of with real-life examples, helping you to achieve increased engagement and sales. Show Notes: 1.⁠⁠ ⁠⁠⁠⁠Epsilon Loyalty Index⁠⁠ 2.⁠ ⁠Epsilon ..read more

The Epsilon Loyalty Index has been created with loyalty insights exclusively for UK loyalty marketers. In this first UK-focused episode, discover how Epsilon's value-led loyalty approach can transform customer engagement, driving meaningful exchanges between brands and consumers. Listen to learn how value-led loyalty will help you ensure personalized experiences and tailored rewards to boost customer advocacy and sales. Show Notes: 1.⁠ ⁠⁠Epsilon Loyalty Index⁠ 2.⁠ Epsilon   ..read more

The Epsilon Loyalty Index has been created with loyalty insights exclusively for UK loyalty marketers. In this first UK-focused episode, discover how Epsilon's value-led loyalty approach can transform customer engagement, driving meaningful exchanges between brands and consumers. Listen to learn how value-led loyalty will help you ensure personalized experiences and tailored rewards to boost customer advocacy and sales. Show Notes: 1.⁠ ⁠⁠Epsilon Loyalty Index⁠ 2.⁠ Epsilon   ..read more

In this final episode of the Epsilon Loyalty Index, we focus on the key drivers that create loyalty for a brand in the banking industry in Australia. As always, the focus is on a fictional banking brand which represents one of the ten brands that were studied in this research ,and examines how it performs on the loyalty drivers.  This episode also explains which loyalty drivers this bank performed well on, and which ones it needs to improve on in order to foster long term relationships with its customers.  Listen to learn all the valuable insights from the Epsilon Loyalty Index ..read more

In today's episode of the Epsilon Loyalty Index, we take an example of a leading beauty brand in Australia, and explore how it performs against the most important loyalty drivers for this growing category.  We also explore the consumer attitudes towards this leading beauty brand versus others. Listen to learn the key loyalty drivers for the beauty category according to Australian consumers, including their basic needs around value perception, quality and availability, as well as emerging priorities to drive future loyalty, such as brand participation.  Show Notes: 1. Epsilon Loyalty ..read more

The Epsilon Loyalty Index report has already explored how to increase consumer loyalty in four categories - apparel, beauty, grocery and banking.  Now, we begin to share how some of the top leading brands in Australia performed in those categories.  In this episode, we take a real example of a high profile apparel brand and explain how it ranked against each of the loyalty drivers. Listen to learn the key loyalty strategies that apparel brands can learn from through the Epsilon Loyalty Index research. Show Notes: 1. Epsilon Loyalty Index 2. Epsilon ..read more

What creates a strong balance in a banking brand's loyalty account?  The Epsilon Loyalty Index report focuses on the key drivers that drive that loyalty for Australian banks who face continual pressure from fast paced digital transformation as consumers increasingly exploring new options to manage their money. This episode explains which loyalty drivers Australian banks should leverage to help themselves differentiate.   With so many priorities competing for internal support and external consumer attention, this episode helps you understand where to focus for the greatest results, an ..read more