
The Pop Up Report
9 FOLLOWERS
Ethan Song interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.
Ethan was previously the Co-Founder & CEO of Frank & Oak a sustainable apparel brand that generated 9-figures in revenue before being acquired by..
The Pop Up Report
3M ago
Theo Satloff, co-founder of Remark, shares his entrepreneurial journey shaped by a childhood split between New York and Colorado and early exposure to retail through his entrepreneurial parents. He discusses co-founding Outdoorly, its evolution into Remark, and blending human expertise with AI to enhance online retail. Theo offers insights on entrepreneurship, maintaining human elements in AI, and his vision for Remark’s future, closing with rapid-fire personal insights.
Theo Satloff https://www.linkedin.com/in/theo-satloff/
Remark website https://www.withremark.com/
Remark LinkedIn https://ww ..read more
The Pop Up Report
3M ago
Sean Ro, co-founder of Lunar, shares his journey from studying economics and working in tech to launching an innovative craft hard seltzer brand with unique Asian fruit flavors. He discusses the inspiration behind Lunar, challenges in the alcohol industry, and the importance of Asian representation. Sean offers insights into product development, distribution strategies, and the role of community engagement in Lunar’s growth—a valuable episode for aspiring entrepreneurs and beverage enthusiasts.
Sean Ro LinkedIn https://www.linkedin.com/in/seandrinkslunar
Lunar website https://www.drinklunar.co ..read more
The Pop Up Report
3M ago
Bryan Mahoney, co-founder of Chord Commerce, shares his journey from launching an internet agency in the late '90s to contributing to Glossier's success and now leading Chord. He reflects on early experiences, like hacking PowerPoint to create e-commerce websites, and key career moves that brought him to New York and Glossier. Bryan discusses the challenges and opportunities in brand building, especially during the pandemic, and explains Chord’s evolution from a commerce platform to a data-driven solution leveraging AI in e-commerce. He provides insights on the future of e-commerce, DTC, and t ..read more
The Pop Up Report
3M ago
Noah Stern and Ayal Twik, co-founders of Moose Knuckles, share their journey from family fashion roots and degrees in law and business to transforming the premium outerwear market. They discuss their strategic approach to licensing, production, and carving a niche with edgy, fashion-forward designs. The episode highlights their unique marketing tactics, wholesale partnerships, and success in the Asian market. Reflecting on building a “non-luxury luxury” brand, Noah and Ayal offer personal stories, key challenges, and insights for aspiring entrepreneurs, showcasing how Moose Knuckles became a f ..read more
The Pop Up Report
4M ago
Andrew Lockhead shares his journey from his family’s business to founding Stay22, focusing on solving pain points, building partnerships, and understanding customer needs. He discusses overcoming challenges like complex sales cycles and economic hardships. Andrew also discusses how Stay22 pivoted during the early days of the Covid 19 pandemic, innovated by listening to customer feedback, and implemented a lean strategy to emerge stronger.
Andrew Lockhead LinkedIn https://www.linkedin.com/in/andrewlockhead/
Stay22 website https://www.stay22.com/
Stay22 LinkedIn https://www.linkedin.com/company ..read more
The Pop Up Report
4M ago
Étienne Mérineau, co-founder of Heyday, shares his journey from the creative industry to launching the conversational commerce platform in 2016. He highlights how hyper-focus and strategic branding drove product-market fit and how a Quebec furniture company embraced conversational commerce during COVID-19. Étienne offers insights on market dynamics, personal finance, pre-seed investing, and B2B SaaS pricing, as well as the importance of investors and founder-market fit. He also touches on leveraging AI and building resilient company cultures in the evolving tech landscape.
HeyDay website (acqu ..read more
The Pop Up Report
4M ago
Bill Shufelt, co-founder of Athletic Brewing Company, shares his transition from working in finance to creating a leading non-alcoholic craft beer brand. Recognizing the market gap for non-alcoholic beverages, he founded Athletic Brewing Company while embracing a healthier lifestyle. Bill expands on his journey by discussing the company’s challenges, successes, and their focus on community, authentic experiences, and positive impact. He also shares personal insights on fitness, work-life balance, and advice for aspiring entrepreneurs.
Athletic Brewing website https://athleticbrewing.com/
Athle ..read more
E24 Pop Up Deep Dive: How Active Brands Like Lululemon, On Running and AG1 10X Outperform the Market
The Pop Up Report
4M ago
Ethan Song and RareCircles co-founder Nick D’Urbano take a deep dive into the world of sports and active brands. Learn why sports and activewear brands generally outperform fashion and lifestyle brands over the years. Explore global trends towards more casual health-focused lifestyles. See how brands like Lululemon and Nike capitalize on this trend and the opportunities for new brands to succeed by niching down, innovating, and building stronger relationships with their customers.
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The Pop Up Report
4M ago
Ethan Song and RareCircles Co-Founder Nick D’Urbano discuss the most important sales channels in an omnichannel strategy. Explore the role, risks and opportunities associated with the different channels as Ethan shares lessons learned scaling Frank and Oak through retail stores and wholesale relationships. Learn from Ethan and Nick as they share their frameworks and strategies to identify and succeed in the channels that are right for your business. This episode also discusses digital marketing.
Subscribe to our Substack and YouTube for more engaging content and thoughtful analysis ..read more
The Pop Up Report
4M ago
Ethan Song and Alan Wood, co-founder of the Rally Beer Company, discuss the critical role of passion in entrepreneurship. With increased competition, entrepreneurs are looking to differentiate their brands by focusing on niche communities. Gain insights from Alan's entrepreneurial journey as he explains how his passion for craft beer and adventure sport led to an innovative brand targeting a highly engaged, niche community. This episode also delves into additional topics related to wholesale channels, alcohol regulations and the non-alcoholic beverage movement.
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Li ..read more