A lot of talk is around "tech-enabled retention" tools (like email & SMS) as being the primary driver of getting people to come back and buy again... but good CRO is vastly underrated.  Will Laurenson, a Conversion Rate Optimization Consultant shares his “Big 3” framework for how to get customers to come back and buy again.  Hint: it doesn’t require fancy tools or apps… but instead returns to the fundamentals of consumer psychology.  This is a must-listen for anyone looking to improve their eCommerce website experience. If you’re looking to turn transactional email and S ..read more

Aaron Orendorff is an eCommerce content legend, previous Editor in Chief of Shopify Plus, VP of Marketing at Common Thread Collective, and current Head of Marketing at the Shopify SMS Platform, Recart.  In this episode, we discuss the intersection of content and commerce, the 3 phase approach to building an organic content flywheel for any DTC brand to build, how to think about SMS marketing in 2023, why transparent SMS pricing is key, the 5 things that make Recart so special for Shopify brands, and Blake’s favorite SMS strategy for driving tons of traffic, Transactional SMS! Aaron also ..read more

Cameron Faist, Director of Ecommerce at Aura Bora gives an eCommerce masterclass on all things retention marketing & customer experience.  In this episode, we discuss how Aura Bora has turned their transactional channel into a customer experience & retention hub, what their entire setup looks like, how they turn shipping delays into opportunities, and what keeps their customers coming back again and again. If you’re looking to turn transactional email and SMS into a retention powerhouse for your eCommerce store, then you need Wonderment. Improve your customer retention and happi ..read more

Jake Karls is the co-founder of Mid-Day Squares, a functional and better-for-you chocolate snacks CPG company.  As you’ll learn, this “Resident Rainmaker” is full of inspiring energy and wisdom for anyone in the CPG or eCommerce industry. Blake and Jake discuss customer retention strategies, the importance of authenticity, and the challenges of shipping perishable goods.  Jake emphasizes the importance of storytelling and building emotional connections with customers to drive organic growth and word-of-mouth marketing.  He also shares his motto of "get comfortable being unco ..read more

Will Nitze is the Founder/CEO of the CPG brand IQBAR. Catch a deep dive into the secrets of customer retention in the CPG category. Will shares his insights on how to overcome the unique challenges and seize the opportunities of each channel (Shopify, brick & mortar, wholesale, etc...) to drive growth and loyalty for your brand. Discover his innovative approach to customer retention, which involves post-purchase surveys and creating multiple touchpoints to build a loyal customer base. And that's not all - the conversation also covers fundraising, investments, and the power of the “founder ..read more

What’s the right way to think about customer retention on SMS? Adam Turner, CEO of the leading Shopify SMS platform, Postscript, shares the playbook that 1000s of Shopify merchants are using to keep their customers coming back to buy again and again.  SMS is a heck of a lot more than a one and done sales channel and in this episode Adam offers a tactical approach to keeping customers engaged for the long haul with real examples. We also discuss other topics like why Transactional SMS with Wonderment is a must-have, the role of conversational SMS, how to prepare for the upcoming iOS inbox ..read more

Episode 17 - Blake Imperl @blakeimperl recaps his final 7 takeaways from season 1 on how leading Shopify merchants are getting their customers to come back and buy again.  If you haven't yet, please leave the podcast a review on Spotify and YouTube and share it with your friends. The TYCA pod is brought to you at zero cost and this is the best way to help grow its reach to more folks in the DTC space!  The TYCA podcast is your go-to destination for Ecommerce entrepreneurs seeking actionable insights on customer experience, retention, and marketing strategies. In season 1, we covered ..read more

Eric Bandholz is the founder of Beardbrand, a bootstrapped men's grooming company that has leveraged YouTube and community to grow into a thriving business.  In this episode, Eric shares his inspiring journey from corporate America to entrepreneurship, why the core values drive everything they do, how Beardbrand creates loyal beardsmen, what it’s taken to create a loyal YouTube following, advice for creating authentic content, a 2022 recap and 2023 outlook, why he’s investing back in Amazon,  and of course a ton of advice to any current or aspiring DTC founders. Eric is a masterful ..read more

Struggling to improve your paid acquisition performance? Then you NEED to listen to this. Jonathan Snow, COO at the Snow Agency, gives a masterclass on performance PR funnels and why they’re the secret to unlocking stronger ad performance. We cover how to set up the funnels, 8 different angles you can take, how to lower CPMs and increase CTRs across your ads, the impact these funnels have on customer acquisition and so much more.  I can’t believe Jon gave away these insights for free! If you are seeking a new way to think about customer acquisition and retention, this episode is for you ..read more

I can’t believe Dan gave these CX insights for free! Learn how Dan Brady a CX Leader at Pura Vida has created and maintained an exceptionally motivated/ high-performing CX team.  His approach: focus on the employee experience! If you want to improve your CX team's performance, boost morale, reduce turnover, AND make happier customers… this episode is for you. After hearing Dan’s approach to CX it’ll be no surprise why this leading Shopify brand has absolutely crushed the customer experience! The TYCA Podcast is brought to you by Wonderment - the retention Swiss army knife used by hundre ..read more