In this episode we're joined by HyperFinity to dive deep into the dynamic world of retail. Our guest, Thomas Hill, Co-Founder and CCO at HyperFinity shares insights on navigating challenges, AI strategy, personalisation, meeting evolving consumer expectations, and creating customer loyalty. Join us for a comprehensive look at the ever-shifting dynamics of the retail landscape ..read more

Join us in this insightful episode as we delve into the world of Black Friday and Cyber Monday (BFCM) with Tom Peace, the Managing Director at The Loyalty People.   Discover how Black Friday impacts customer loyalty, the strategies brands can employ to acquire and retain customers during this frenzied shopping season, and the evolving trends that shape this retail season. Gain expert insights into building lasting relationships with customers and unlocking the true potential of Black Friday for your brand's success ..read more

This is the second part of my conversation with James MacKenzie, a data expert who’s consulted big businesses on how to get their data strategy right. In this episode, we're diving deep into the world of data and AI. Whether you're a data leader or a business owner, we'll share insights on leveraging AI, optimizing loyalty programs, and respecting customer data privacy ..read more

This is the second part of my conversation with Dr. Aulona Ulqinaku, an expert in consumer behavior and Associate Professor of Marketing at Leeds University Business School. We dive into her research to uncover how brands should approach their marketing during times of financial crisis and recession ..read more

Ready to level up your marketing game in a down economy? Join me as I chat with Dr. Aulona Ulqinaku, an expert in consumer behavior and Associate Professor of Marketing at Leeds University Business School. We dive into her research on the impact of financial threats like the cost of living crisis and the looming possibility of a recession on consumer spending habits. This science-backed discussion is a must-listen. So grab a notebook and buckle up for the best approaches to marketing in tough times ..read more

Looking ahead to 2023, what trends will shape customer loyalty this year? We’ve gathered our expert loyalty predictions so you can get ahead ..read more

Sports fans are some of the most loyal people on earth. But what makes them so devoted? And how can brands recreate that loyalty? Listen to this conversation with Achille Traore, CEO of White Label Loyalty and former professional football player, to uncover lessons in loyalty that businesses can learn from sports ..read more

This is the final episode of our 3-part episode on Why Loyalty Programs Fail. We discuss the reasons why 75% of loyalty programs fail, so you know what mistakes to avoid, and can get it right first time. In this episode, we help you get started with creating a loyalty program for your business. To do so, you need to know about the different types of loyalty programs out there. We also give you some tips for creating a loyalty strategy. Enjoy ..read more

Welcome to the second episode of a 3-part episode on Why Loyalty Programs Fail. This is for any business interested in loyalty strategy. We discuss the reasons why 75% of loyalty programs fail, so you know what mistakes to avoid, and can get it right first time. In this episode, we discuss how loyalty programs can help you get the right data and insights.   Next time The third and final part of this episode will help you get started with a loyalty program. We'll discuss the different types of loyalty programs, and the essential building blocks for creating a loyalty strategy that works fo ..read more

Welcome to a 3-part episode on Why Loyalty Programs Fail. This is for any businesses interested in thinking about loyalty strategy. We discuss the reasons why 75% of loyalty programs fail, so you know what mistakes to avoid, and can get it right first time.   Next time The second part of this episode goes deeper into the solution: data & insights. We discuss the importance of collecting the right data and deriving insightful information ..read more