Spending top dollar on branding does not guarantee success to any business. Not if you’re focusing on the wrong things. Today’s guest is all about focusing on the fundamentals that really matter and truly move the needle for your business. Anika Jackson is the host of Your Brand Amplified, a podcast where she curates all the advice people need to hear when it comes to building and cultivating their brands. She joins Tracy Hazzard in this episode of Feed Your Brand to offer her thoughts on branding, podcasting, authenticity, and more. Join them in this fun conversation! Love the ..read more

Ever dreamed of fly fishing while learning cutting-edge marketing strategies? This episode is your unconventional catch! Tracy Hazzard dives deep with Christian Bacasa, host of the Fly Fishing Insider Podcast. Christian isn't just passionate about the sport (it even helped him through a cancer diagnosis!), he's also a marketing guru with over 20 years of experience. Tune in for a unique conversation that blends the serenity of fly fishing with actionable tips on podcasting, multi-channel marketing, and even overcoming adversity. Whether you're a seasoned angler or a curious entrepreneur, there ..read more

Join us in this insightful episode of The Binge Factor as we delve into the world of podcasting through the lens of personal branding. Tracy Hazzard brings us the transformative journey of Joyan Chan, host of Find Joy, and The Show Up Show. Joyan shares valuable insights from their own experience, where they developed multiple shows to cater to different segments of their audience. This underscores the importance of flexibility and adaptation in the dynamic landscape of podcasting as business goals evolve. Join in to gain profound insights into effective podcast branding and hosting strategies ..read more

Monetization for monetization’s sake could be the downfall of your show. Even when you monetize, you have to keep it aligned with the value you want to provide. In this episode, Tracy Hazzard is with Adam Adams, a seasoned expert in the field of podcasting and founder of Grow Your Show, who shares invaluable insights and lessons learned from his extensive experience. From his early ventures in real estate-focused podcasts to the launch of "The Podcast on Podcasting," Adam takes us deep into the intricacies of audience targeting and monetization strategies. Gain firsthand knowledge of effective ..read more

Two words: intentional optimism. These are probably two of the best words stitched together – so profound and compelling, especially in these challenging times. Today’s guest lives by that philosophy. Andrea Johnson calls herself the Intentional Optimist, and she uses her podcast, Stand Tall & Own It, to share her message of hope to the world. Andrea is the living embodiment of intentionality and optimism, and it shows through authentically in how she structures her podcast. Tracy believes that Andrea’s binge factor is intrinsically tied to this specific aspect. Find out what it is by tuni ..read more

Learn the essential skills for podcasting from expert insights as Tracy Hazzard welcomes back the ever-insightful Mark Herschberg of Brain Bump. As a serial guest on more podcasts than one can count, Mark brings a wealth of knowledge and experience to the table, making this episode a must-listen for anyone interested in the art of podcasting. Mark shares invaluable insights from his new article series, “Podcast Alchemy,” which delves into the intricacies of successful podcast guesting. Tracy and Mark’s conversation flows effortlessly, touching on everything from the nuances of g ..read more

Starting a podcast is one thing, but incorporating live stream episodes entails a completely different skill. In this episode, Tracy Hazzard welcomes live streaming expert Brad Powell of The Live Stream Show. Brad joins Tracy to share how to boost podcast engagements through live streaming. They tackle the wins and challenges of live streaming podcast episodes and how you can get started. Listen in and learn more as they discuss the dos and don‘ts in live streaming and some important tips to get your show known in the podcasting realm. Love the show? Subscribe, rate, review, and sha ..read more

Is it true that hosts make absolutely no money in podcast sponsorship? In this episode, Samantha Lee Wright of The Essential Oil Revolution challenges that myth. Join in the conversation as Samantha shares with Tracy Hazzard how she started from nothing to becoming the top podcaster in her niche within a couple of weeks. Earning money from sponsorships helped her stay with her kids at home. The key is to find product services and companies that align with your listeners. Want to know how you can earn from sponsorships? This episode will teach you!   Connect With Samantha Lee Wri ..read more

Are your strategies effective enough to build a foundation and boost your sales? Nikki Rausch has been a guest on different podcasts, and people are bingeing on her podcast guesting. That's why she decided to create her podcast called Sales Maven. She uses the platform to grow a community of like-minded individuals dedicated to building and sharpening their sales skills with input, guidance, and support. She also contributes and helps people by coaching them and teaching them what she learned from her 25+ years of experience in selling. In this episode, she emphasizes that there’s always ..read more

Top podcasts stand out among the rest not just because they secured high rankings on major platforms. More importantly, it is because they always deliver value to listeners, improve their reputation, and invite relatable guests. Tracy Hazzard chats with Kelly Smith of Podcast Launchpad about the factors to consider in building a truly successful and influential show. They discuss the huge impact of host recommendations, the danger of podcast guests prioritizing their egos, and the red flags to look out for when vetting pitches. Kelly also explains how valuable it is when guests share the ..read more