In our season finale, we discuss the benefits of incorporating a call-to-action (CTA) into your podcast episodes. A CTA is a request to your listeners, asking them to visit your website, rate and review your show, subscribe, email you, etc. We'll explore ways to manage these requests in a way that won't overwhelm your listeners or cause them to tune out or bail on your show altogether. We'll dive into the different types of actions you can call out and offer suggestions for incorporating them into your episodes. We'll also address the challenges surrounding reviews and ratings, not just for p ..read more

On today's episode, we're diving into a topic that is near and dear to our hearts – growing an entertainment-style podcast. Whether you're a host of comedy, true crime, or any other form of entertainment podcast, we're here to help you take your podcast to the next level. From the beginning, we both started our podcasting careers with entertainment-focused shows and we know what it's like to struggle to grow and find success. But we also learned a lot along the way and we're here to share those lessons with you. So sit back, relax, and let's talk about how to grow your show! To learn more abo ..read more

As podcasting has evolved, so too have the tools to make it easier for podcasters to produce high quality content that sounds as good as any professional show out there, even if you’re just recording in your closet. In this episode, we’ll start with the bare bones tools you’ll need to get started and tell you why it is that just because a tool is expensive or free, that doesn’t determine the value that it can bring to your podcast. We’ll start with the tried and true microphones, and help steer you away from the novelty products that often come with issues. We’ll tell you about Digital Audio ..read more

Starting a podcast is just the beginning. There are countless challenges and obstacles that can arise along the way, from technical issues to lack of listeners to simply feeling burnt out. It's easy to get discouraged and want to throw in the towel, but one of the big keys to success in podcasting is persistence.  We've both experienced our fair share of setbacks and challenges in our own podcasting journeys. We've had to deal with everything from equipment malfunctions to scheduling conflicts to dealing with negative feedback from listeners. But despite these challenges, we've always re ..read more

We delve into the struggles of podcast discoverability and offer strategies for increasing the visibility of your show. We weigh the pros and cons of publishing on multiple platforms and the importance of identifying a unique listening proposition and target audience. We also share tips for increasing discoverability through advertising and guesting on other podcasts, as well as the value of having a strong podcast title and show description. Finally, we discuss the role of SEO in optimizing your show notes and encourage listeners to leave a review and subscribe to the show. Whether you're a s ..read more

We share our personal experiences attending our first podcast conventions and we’ll discuss the benefits of these events for podcasters. We discuss how attending conventions can help podcasters network, learn from industry experts, and make valuable business and personal connections. We’ll delve into why pushing yourself out of your comfort zone is critical, as these are often the times when doors open and new opportunities arise. 0:57 Introduction to the topic of podcast conventions 1:28 Larry shares his initial reluctance to attend a conference 4:34 Marc shares his own experience with atten ..read more

Podcasting is quickly becoming a powerhouse for communicating on a mass scale, helping creators across the globe spread messages, education, and entertainment to engaged audiences. But with buzzwords and acronyms flying around–like RSS and metadata and does anyone actually know the difference between a condenser and a dynamic mic?–it can be easy to assume podcasting is out of the question for anyone that isn’t a technical genius. It shouldn’t be. Hosted by podcast producers Marc Ronick and Larry Roberts, Podcast Ph.D. is the everybody guide to podcasting. Whether you’re looking to launch a ne ..read more