Do you have an idea for a local podcast? When people think of podcasting it is often associated with national or even global audiences, but what about local. Local podcasts have seen a surge in recent years with the changes to traditional media and the rise in podcasting as an accepted medium. In today’s episode, we focus on what ideas work best, the things that need to be different, and why going small can actually lead you to hit it big. ·     What is the current atmosphere for local podcasting (4:06) ·     What is the marketing looking for w ..read more

Have you ever felt that your podcast feels more like a stale bag of chips? I think every podcaster goes through a stage where they get unsure of what comes next, what do I change, or is this still my passion. Talking into a microphone in an empty room or hosting conversations over the internet, keeping the connection alive to your purpose is key to long-term success. What got you here won't always get you there. Realize where you started this journey doesn't have to be where you stay. We are all climbing a mountain, and as we climb, we might get a better view of the horizon and see a different ..read more

Have you seen advertising for a Podcast conference before? Several have gained strength in the last ten years and are now gold standards for Podcasting, like Podfest and Podcast Movement. However, knowing when to go can be a tricky question to answer because it is a significant investment for most people that might not be generating revenue from the podcast. Several conferences are planned this year with live events officially back in session, and today we deep dive into how you know when it's the right time. ·     YouTube makes a big potential move into Podcasting (1 ..read more

How are you curating a fantastic podcast interview experience?   Podcast etiquette is something that we often don’t worry about initially because of all the things we worry about. But, as you get a few episodes published, it becomes the focus to make sure the listeners get quality content that keeps them coming back.    ·     Apple Podcasts Charts - Top Shows - Apple Podcasts for Creators (1:31) ·     Podcasters, get ready to find out how many followers you have on Apple Podcasts (4:36) ·     How does thi ..read more

Are you collecting tips for your podcast? The podcast industry is filled with many different models for making money; some are built for fame, and others for indie podcasts. Most podcasters get stuck at the big question: where do you start?  Topics: ·     Captivate launches show notes research tools and monetization tools (0:53) ·     Blubrry changing up its hosting limits for uploads (6:12) ·     What are some pros and cons to the different subscription models to hosting platforms (11:53) ·     ..read more

Have you ever considered selling your podcast? In the world of bitcoin, NFT, and the metaverse, we see a new digital asset economy where value is being derived and sold in new ways. In the podcast world, we have witnessed million-dollar deals inked for new podcasts, but as Heather explains today, the ability to sell your podcast, like you would a brand, is just getting started.  Topics: ·     What was the genesis for The Podcast Broker (1:21) ·     How does one prepare to sell a podcast (2:38) ·      What kind ..read more

In the weeds, between an itch to launch a podcast and actual launching, a podcast can be the one thing that keeps you from ever getting to launch. Tie this together with corporate podcasts, and you might just have doomed your podcast before it gets off the ground. So we dive into this and specific strategies to apply along the way to ensure you get to that all-important launch day. ·     Twitter to Launch Podcast integration (1:48) ·     Going from itch to launch with a podcast (6:31) ·     How long should you spend pla ..read more

How many podcasts have you been a guest for? As we discuss in today's episodes, being a guest on other podcasts is one of the highest returns on investments of time you can have. A lot goes into being a good guest, message, sound quality, and the right type of podcast.  It can be overwhelming all by itself, just podcasting add guesting on top of that, but as Mathew helps us see there is a process, it's a lot easier than we think once we get started. But as most things seem really difficult in the beginning once we get started, that first jump is always much shorter than it looks. Topics ..read more

Are you recording live on YouTube?  With new Live streaming companies starting each week, it seems it can be easy to feel your behind and that you need to be keeping up with everyone else. However, shoulding yourself into doing something is never the right solution. So today, Mathew breaks down how to objectively look at this and make a good decision if it is right for you. ·     How does podcast player search work  (1:52) ·     How to name your episodes (6:23) ·     When is it a good thing to be polarizing (1 ..read more

When Roe vs Wade was overturned, did you wonder how you could help? "Every podcaster has a voice" is the common language in the industry, but what happens when the voices combine to advocate for change? That is precisely what Arielle did with the recent Roe vs. Wade overturned issue. She posted a call to action on Twitter which exploded into people rallying around the effort and offering to play a consistent host read ad at the beginning of their episodes. It's a simple but powerful way where we collectively can influence a topic. But, as Arielle shares, this is just the beginning, and future ..read more