Utilizing a Combined Marketing Approach to Increase Web Traffic
Hubbard Chicago
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1M ago
In today’s plugged-in world, a company’s website should be the focal point of all its digital marketing efforts. It serves as the business’s “front door” for thousands of prospects and acts as a “salesperson” that never takes a break, sleeps, or stops. With that in mind, you must funnel consumer ..read more
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Incorporating Audio into a Social Media Strategy to Increase Engagement
Hubbard Chicago
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1M ago
Audio is a powerful medium for reaching and engaging with your audience. You can use audio marketing in several ways, but one of the most effective methods is enhancing your social media posts. By giving your audience something to listen to as they scroll through their feeds, you can retain ..read more
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Maximizing the Impact of Your Social Media Marketing
Hubbard Chicago
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1M ago
Social media marketing offers a direct line to your customers, helping you engage with them and draw attention to your brand — either by itself or as part of a combined strategy. With social media increasing in reach and popularity by the day, it’s essential to explore ways to maximize ..read more
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Harnessing the Power of Audio-Visual Marketing in the Digital Age
Hubbard Chicago
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1M ago
Unsurprisingly, online and social media marketing has become an increasingly integral part of corporate strategy. Through these platforms, consumers engage with audio and video content that speaks to their needs, wants, tastes, and sensibilities and ignore everything else. If you want to take the fastest route toward building your brand ..read more
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Understanding How Customers Approach Media to Shape Ads to Them
Hubbard Chicago
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2M ago
Even the best ads in the world won’t have much impact if they’re delivered to the wrong crowd — or at the wrong time. That’s why companies invest so much time and resources into understanding who their customers are and where they spend their time online. Only then can they ..read more
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Ways Audio Increases Brand Credibility (and How That Amplifies Your Other Marketing Efforts)
Hubbard Chicago
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2M ago
Audio advertising is a highly effective medium that audiences consider highly credible. While audio can be a powerful marketing channel, it can simultaneously bolster and amplify your other efforts. When you are intentional with your overall marketing strategy, you can use audio as a force multiplier, leading to exceptional ROI ..read more
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Harnessing the Power of Audio and Video Marketing in Education
Hubbard Chicago
by
3M ago
Colleges, universities, and other educational institutes constantly seek ways to engage with and attract potential students. Audio and video marketing are two of the most effective channels for realizing this goal. When your institution of learning invests in these forms of marketing — within a well-designed, intentional framework — you ..read more
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Measuring the Success of Your Ad Strategy
Hubbard Chicago
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3M ago
It’s been said that ads are only as good as the people they reach. Which means it’s crucial to monitor your ad performance and ensure you’re investing your time and money in the right places to make the most significant difference.  Of course, there are different ways to measure advertising ..read more
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How to Coordinate an Omnichannel Marketing Approach
Hubbard Chicago
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3M ago
Consumers interact with various platforms and media – online or otherwise – throughout their customer journey with a brand. Companies that leverage omnichannel marketing strategies put themselves in an improved position to reach those consumers across different touch points, creating unique and varied experiences as consumers encounter your brand. While ..read more
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How Podcasts Fit in the Audio Ad Landscape
Hubbard Chicago
by
3M ago
Podcasts have exploded in popularity in recent years, with millions of listeners streaming their favorite programs on a weekly (and sometimes daily) basis. Not surprisingly, companies have found that podcasts are fertile ground for impactful advertising that truly resonates with consumers.  Of course, podcasts are still part of the larger ..read more
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