Sonic Branding Connects With Consumers at the Speed of Sound
Plan B Advertising » Digital Marketing
by Plan B
8M ago
The crunch of a potato chip, the spritz of a perfume bottle, the sizzle of a burger on the grill — ahh, the sweet sounds of marketing success. These small audio cues create a link between a product and a sensation in our brain, offering brands a creative way to better connect with consumers that many may have never considered. Are you listening? When you hear Netflix’s signature “ta-dum” you know it’s time to snuggle in and watch a movie. Microsoft’s chipper startup sound means it’s time to log in and get to work. And when you hear McDonald’s “ba da ba ba ba” you can’t help but sing “I’m lovin ..read more
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A Taste of Digital Testing for Seattle Sutton’s
Plan B Advertising » Digital Marketing
by Plan B
8M ago
Established in 1985, Seattle Sutton’s Healthy Eating was an early entry in home meal delivery prior to the boom in the category in recent years. Even today, Seattle Sutton’s stands apart from the competition with its uniquely crafted “chef-prepared” offerings that are carefully designed with registered dietitian oversight. However, with the market so saturated with meal kit and home delivery services, Seattle Sutton’s has struggled in recent years to stand out in an increasingly crowded field. Recognizing this challenge, the company turned to Plan B for our proven expertise in crafting highly ..read more
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GEN Z LISTENS: THE RISE OF PODCASTS
Plan B Advertising » Digital Marketing
by Plan B
8M ago
Trying to reach Gen Z? They’re listening… to podcasts. With an estimated 24 million Gen Z listeners per month, podcasts have become an unexpectedly effective tool for engaging with this powerful but elusive generation of consumers. With their unique worldview and extra-particular brand preferences, Gen Z is one consumer group that advertisers are still working to connect with and understand. Fortunately, recent data from SXM Media and Edison Research is helping to provide some potential direction. The key takeaway? Podcasts are in. Podcast popularity is growing (like, a lot) While many br ..read more
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Advertising is Funny… Every Now and Venn
Plan B Advertising » Digital Marketing
by Plan B
8M ago
Since the beginning of mankind, the circle has reigned supreme as perhaps the most recognizable shape of them all. (We’ll give the Sun and Moon a hat tip for that). In today’s modern world – specifically when it comes to advertising and marketing – circles in the form of Venn Diagrams can convey the message that a business is unified and strong and tending to the wants and needs of its consumers. Or, conversely, they can show how a company is completely out of whack and totally disconnected from its audience and goals. Here at Plan B, we thought we’d have some fun with circles by creating a fe ..read more
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10 Marketing Trends You Absolutely Need to Know in 2023
Plan B Advertising » Digital Marketing
by Plan B
8M ago
Here at Plan B, we believe in digital marketing and taking risks. That’s a big reason why we’re excited for 2023, a year in which we see the marketing trends pointing towards digital and calculated risks. Here are 10 marketing trends we think you should keep an eye on as we head into the New Year. Let’s make it a great one.  1. Content is Still King – Especially if it’s Niche As the textbooks have read for years, content marketing is the cornerstone of an effective marketing strategy because it connects companies directly to their customers. However, with so many brands creating content ..read more
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