From the built-up love story of Taylor Swift and Travis Kelce that brought us the kind of game-winning kiss you'd see in a movie, to the second overtime in Super Bowl history, to Usher's star-studded halftime performance, Super Bowl LVIII was one to remember. It's fair to say that the commercials weren't the star of the show in 2024, but our Celtic leadership team paid close attention to one of the advertising industry's biggest nights of the year, with these takeaways: Michelob Ultra's Brilliant Blend - Marlene Byrne, CEO As the NFL adds Swifties to its audience, I believe Michelob’s commerc ..read more

For over 30 years, when I mention that I work in marketing, I consistently encounter the same question: "What exactly is marketing?" This is often followed by variations such as "Is it about placing ads?" or "Does it involve sales or social media?" The easiest explanation is marketing encompasses ALL the above but in a well-planned way. I typically explain that effective marketing is a process that starts with the formulation of a strategy. It involves defining the right message we need to convey to our target audience to entice them to engage. This foundational message stays consistent acros ..read more

Social media continues to emerge as an enormous platform for marketers and advertisers. Ad spending on social media is projected to reach $268 billion in 2023, making the platform an outstanding place to showcase a brand’s identity, insights and information. But how do you get people to stop their endless scrolling on Facebook, Twitter or LinkedIn and delve into what you’re promoting? 1. Make it move Like everything else in today’s digital world of advertising, social media design is constantly evolving. New methods such as motion graphics are a great way to liven up your social content. Moti ..read more

Celtic Named Agency of Record by Ajinomoto Health & Nutrition North America, Inc. Celtic Chicago is proud to announce that we have been named agency of record for the Solutions & Ingredients division of Ajinomoto Health & Nutrition North America, Inc. (AHN). Celtic will partner with the AHN marketing team to support a broad range of efforts, including media planning; integrated marketing communications and collateral; public relations; and trade show support and engagement. “We conducted a thorough RFP process to find an agency that would complement our in-house expertise,” said Ab ..read more

In today's digital landscape, having a strong presence on Google is essential for any successful marketing campaign. That's why we've gone the extra mile to achieve Google Partner status and proudly display the Google Partner badge. But what does it truly mean to be a Google Partner, and why is it such a noteworthy accomplishment? Our Director of Media Services, Brook Schuler, is here to address these burning questions and shed light on the topic. Let's dive in! 1. What is Google Partner status/what is a Google Partner badge? Attaining Google Partner status means that Celtic has earned Google ..read more

Daubert Chemical, an industry-leading manufacturer of specialty coatings and adhesives, has named Celtic Chicago its agency of record. Celtic will be responsible for developing and executing integrated communications programs across the entire Daubert Chemical business including marketing communications, media planning, tradeshow support, social media and digital. “I was initially drawn to Celtic’s experience marketing chemicals and complex products, and after meeting with the team I felt great about our fit working together and their ideas for our brand,” said Matthew McGinnis, vice president ..read more

Don’t you just love that feeling outside when spring is finally here? It’s still a little chilly, but the sun has been shining down just enough that tulips are poking through the cold ground and getting ready for warmer days. There’s a collective sense of renewal in the air. As a brand, you want your finger on the pulse of that collective feeling – springtime means it’s time to dust off the social media content you’ve been sharing all winter and infuse some fresh new ideas. Here are just a few of the ways companies of any kind, from agriculture and chemical brands to food science, manufacturi ..read more

Celtic is excited to announce Matt Barbato as the newest member of our team. Matt is a copywriter, who loves sports and getting creative with the team. We sat down with Matt and discussed his new job, the role he will play at Celtic, and his dream celebrity dinner! Q. What are you most excited about in your new position? I’m really excited to take everything I’ve learned throughout my journalism and marketing career and bring it to Celtic. Having written about similar industries that Celtic serves, that familiarity has made my transition here even smoother. And I’m excited to learn all about ..read more

Meet Ayah Paras, Celtic’s digital project coordinator. When she’s not crocheting or spending time with family and friends, Ayah is busy designing websites and sending out email campaigns for Celtic’s clients. Keep reading to get to know Ayah and learn about her work at Celtic! What attracted you to marketing and advertising? I love that every day is so different. There are so many projects to work on, and no two days are the same, so it keeps me on my toes. It’s a field where I can be creative, and I enjoy stretching that creative muscle. What do you like most about working at Celtic? I like ..read more

Super Bowl Sunday…some come for the appetizers, some come for the football, and for others, the commercials are the main event. Celts tend to like all three, but as advertisers, we couldn’t help but weigh in on our favorite commercials from Super Bowl LVI: Amazon is a Mind Reader What do you get when you combine two beautiful people, who happen to be married in real life, and have almost flawless comedic timing? A really great spot that pokes fun at Alexa’s unnerving and (imagined) mind-reading feature. As the married couple goes about their daily life, the device increasingly asserts itself ..read more