The Power of Thinking BIG
LoSasso Integrated Marketing Blog
by web_LoSasso
15h ago
Everyone loves a quick win. These days, B2B marketing teams are under increased pressure to hit tighter deadlines and show stronger results. Effective B2B marketing […] The post The Power of Thinking BIG first appeared on Chicago Marketing Agency | LoSasso Integrated Marketing ..read more
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Unlock the value of video for B2B marketing
LoSasso Integrated Marketing Blog
by Kyle Briggs
2w ago
What does it take to create a worthwhile how-to or educational video? Considerable budget and time to plan, shoot and edit, for starters. But this […] The post Unlock the value of video for B2B marketing first appeared on Chicago Marketing Agency | LoSasso Integrated Marketing ..read more
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Design Lingo for Non-Designers
LoSasso Integrated Marketing Blog
by Logan Merz
1M ago
In the world of design, effective communication is essential. But like in any specialized field, designers have words and phrases that can feel like a […] The post Design Lingo for Non-Designers first appeared on Chicago Marketing Agency | LoSasso Integrated Marketing ..read more
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The Ultimate Guide to the Perfect Email Design for Better Results
LoSasso Integrated Marketing Blog
by Sarah Thaler
1M ago
Crafting the perfect email design is both an art and a science, blending creativity with structured best practices to engage readers and drive conversions. Read […] The post The Ultimate Guide to the Perfect Email Design for Better Results first appeared on Chicago Marketing Agency | LoSasso Integrated Marketing ..read more
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9 Key Reasons Your Content Marketing Strategy Isn't Working (And How to Fix It)
LoSasso Integrated Marketing Blog
by Sarah Thaler
2M ago
Key insights: Establishing specific objectives and gaining a comprehensive understanding of your target audience are critical steps that not only give direction to your content […] The post 9 Key Reasons Your Content Marketing Strategy Isn't Working (And How to Fix It) first appeared on Chicago Marketing Agency | LoSasso Integrated Marketing ..read more
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Going beyond the click: How zero-click content is transforming social
LoSasso Integrated Marketing Blog
by Jessica Terrones
3M ago
In today's rapidly evolving social landscape, a new trend is making waves and reshaping strategies: the rise of zero-click content. This approach, which delivers value […] The post Going beyond the click: How zero-click content is transforming social first appeared on Chicago Marketing Agency | LoSasso Integrated Marketing ..read more
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Using first-party data to drive impact throughout the B2B buyer’s journey
LoSasso Integrated Marketing Blog
by Scott LoSasso
4M ago
With the renewed focus on the phaseout of third-party cookies by Google in 2024, and increased attention to data privacy in the US, marketers need […] The post Using first-party data to drive impact throughout the B2B buyer’s journey first appeared on Chicago Marketing Agency | LoSasso Integrated Marketing ..read more
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24 AI tools we’re testing to enhance workflows and boost performance
LoSasso Integrated Marketing Blog
by LoSasso
8M ago
In this article, we share some of the AI tools we're currently testing and using to boost productivity and performance across all of our departments. Let’s dive in! The post 24 AI tools we’re testing to enhance workflows and boost performance first appeared on Chicago Marketing Agency | LoSasso Integrated Marketing ..read more
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The best types of content for B2B success
LoSasso Integrated Marketing Blog
by Kylie Wasserman
8M ago
We consume content daily. From the social media feeds, newsletters and blogs we follow, to engaging videos, thought-provoking white papers and other educational resources, content […] The post The best types of content for B2B success first appeared on Chicago Marketing Agency | LoSasso Integrated Marketing ..read more
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Effective marketing begins with stakeholder alignment
LoSasso Integrated Marketing Blog
by Tracey Glibowski
8M ago
As an agency, our overarching goal is to create campaigns for clients that help build brands, educate consumers and, ultimately, drive sales. But the specific […] The post Effective marketing begins with stakeholder alignment first appeared on Chicago Marketing Agency | LoSasso Integrated Marketing ..read more
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