LoSasso Integrated Marketing Blog
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LoSasso Integrated Marketing is where creativity meets accountability–an independent agency offering a full suite of services. Go through their LoSasso Integrated Marketing Blog and Get the LoDown on the latest insights on brand strategy, creative, media, content, SEO, email, demand generation, social, and MarTech from the experts.
LoSasso Integrated Marketing Blog
2d ago
When was the last time you brushed up on your marketing lingo? Or saw a marketing acronym you didn't quite recognize? In B2B marketing, where […]
The post Demystifying Marketing Terms first appeared on Chicago Marketing Agency | LoSasso Integrated Marketing ..read more
LoSasso Integrated Marketing Blog
1M ago
There’s an art and science to successfully briefing your creative team. We want the facts—who, what, where, when, why, etc.—but we also want to feel […]
The post How to Brief and Inspire Your Creative Team first appeared on Chicago Marketing Agency | LoSasso Integrated Marketing ..read more
LoSasso Integrated Marketing Blog
2M ago
Everyone loves a quick win. These days, B2B marketing teams are under increased pressure to hit tighter deadlines and show stronger results. Effective B2B marketing […]
The post The Power of Thinking BIG first appeared on Chicago Marketing Agency | LoSasso Integrated Marketing ..read more
LoSasso Integrated Marketing Blog
2M ago
What does it take to create a worthwhile how-to or educational video? Considerable budget and time to plan, shoot and edit, for starters. But this […]
The post Unlock the value of video for B2B marketing first appeared on Chicago Marketing Agency | LoSasso Integrated Marketing ..read more
LoSasso Integrated Marketing Blog
3M ago
In the world of design, effective communication is essential. But like in any specialized field, designers have words and phrases that can feel like a […]
The post Design Lingo for Non-Designers first appeared on Chicago Marketing Agency | LoSasso Integrated Marketing ..read more
LoSasso Integrated Marketing Blog
3M ago
Crafting the perfect email design is both an art and a science, blending creativity with structured best practices to engage readers and drive conversions. Read […]
The post The Ultimate Guide to the Perfect Email Design for Better Results first appeared on Chicago Marketing Agency | LoSasso Integrated Marketing ..read more
LoSasso Integrated Marketing Blog
4M ago
Key insights: Establishing specific objectives and gaining a comprehensive understanding of your target audience are critical steps that not only give direction to your content […]
The post 9 Key Reasons Your Content Marketing Strategy Isn't Working (And How to Fix It) first appeared on Chicago Marketing Agency | LoSasso Integrated Marketing ..read more
LoSasso Integrated Marketing Blog
5M ago
In today's rapidly evolving social landscape, a new trend is making waves and reshaping strategies: the rise of zero-click content. This approach, which delivers value […]
The post Going beyond the click: How zero-click content is transforming social first appeared on Chicago Marketing Agency | LoSasso Integrated Marketing ..read more
LoSasso Integrated Marketing Blog
6M ago
With the renewed focus on the phaseout of third-party cookies by Google in 2024, and increased attention to data privacy in the US, marketers need […]
The post Using first-party data to drive impact throughout the B2B buyer’s journey first appeared on Chicago Marketing Agency | LoSasso Integrated Marketing ..read more
LoSasso Integrated Marketing Blog
10M ago
In this article, we share some of the AI tools we're currently testing and using to boost productivity and performance across all of our departments. Let’s dive in!
The post 24 AI tools we’re testing to enhance workflows and boost performance first appeared on Chicago Marketing Agency | LoSasso Integrated Marketing ..read more