The current digital landscape has made one thing clear: Consumers now want to follow people, not companies. Online content creators and influencers have become vital pillars of nearly every successful marketing approach. Marketers don’t have to look hard to find influencers. The challenge is finding the right creators and maximizing their sponsored content on social media. And spoiler alert: Choosing the right influencer or content creator doesn’t always mean partnering with the influencer with the largest following. The best influencer for your marketing campaign is one who aligns with your b ..read more

Acquiring new customers is a priority among most marketers today, but it can be difficult to know how to find and engage new leads. Here at The Motion Agency, we build lead generation programs from the ground up. We’ve spent years engaging new leads and customers for clients across industries, tapping into key and niche audiences to drive results. And through it all, we’ve learned a few things. Here is what you need to know to strengthen your lead generation program and drive success. 1. Know the goal and define it. The importance of establishing goals cannot be stressed enough. Start by askin ..read more

By 2035, the healthcare industry could be in a workforce crisis. Predictions from organizations such as the National Center for Health Workforce Analysis are anticipating shortages of nearly 65,000 registered nurses and 140,000 licensed vocational nurses and licensed practical nurses by 2035. With these staggering numbers in mind, it’s clear that the demand for talent in healthcare will not subside any time soon. For healthcare employers competing for top-tier talent, it’s no longer sufficient to promise higher salaries, robust benefit packages or extra vacation days. They certainly help, but ..read more

Every building product brand knows how important it is to connect with architects. If you want to make inroads with architects to increase awareness of your products or get them specified in future projects, here are a few statistics straight from architects themselves on where they go for information and how to build trust with them. Want more B2B insights on your building products target audiences and how to reach them effectively? The building products marketing team at The Motion Agency has helped industry leaders and growing companies connect with architects, builders, contractors, dist ..read more

It’s about value. At least that’s what you tell your customers when they’re weighing their options, considering alternatives and making the crucial call between you and a cheaper competitor.   “Don’t just look at the bottom line. Look at what you’re getting for it. Consider things like quality, customer service, durability, reliability. It’s not always about price.”  There are plenty of reasons people will pay more for a product or service they can get cheaper elsewhere. Maybe they feel better, for example, going with a name they know and trust. There’s great comfort and confide ..read more

Welcome to the latest edition of Social Commotion, Motion’s roundup of social media news. Check out our top updates from May 2024. TikTok Begins Automatically Labeling AI-Generated Content Did you fall for the AI photo of Katy Perry’s Met Gala look? If so, you’re not alone. The image quickly went viral, fooling many people into believing she attended the event in a stunning gown fit for the “Garden of Time” theme—including her mother!   The incident has prompted even the savviest among us to question our ability to spot AI-generated content. TikTok’s proactive response to the AI-g ..read more

The entire team at Motion has been excited to share the recent rankings published in B2B Marketing’s “2024 US Agency Benchmarking Report.” The annual report listed The Motion Agency as among the top 20 B2B agencies in the U.S. and, more importantly, the #8 fastest growing B2B marketing firm. As pleased as we were to receive the accolade, we weren’t entirely surprised. Growth is our passion, after all. And we’ve found the best way for us to grow is by accelerating growth for our clients. Which sounds great, of course. But how exactly do we do that? A necessary first step, we’ve found, is by mai ..read more

An integrated marketing strategy is a comprehensive approach that combines various marketing channels and tactics to deliver unified and cohesive messages to target audiences. But it doesn’t stop there. It’s also a synergistic approach that requires a thorough understanding of the wants, needs and intent of each target audience as they progress through the buyer’s journey. It’s this understanding that allows us to develop content and messaging created to address those wants, needs and intent, and subsequently use a multi-channel activation strategy to increase reach and engagement while moving ..read more

Let’s be honest: Marketing and sales departments sometimes seem to be at odds, especially for companies like those in the building products industry selling to builders, contractors, architects, building owners and facility managers. Even though their mission should be the same—to build awareness and equity with prospects and customers, drive preference and conversion and generate revenue—disconnects happen. That’s when it’s helpful to have an organizing principle that both the marketing and sales teams can align their efforts around. At The Motion Agency, we encourage our clients to use the b ..read more

Welcome to the latest edition of Social Commotion, Motion’s roundup of social media news. Check out our top updates from April 2024. A Ban on TikTok Inches Closer A lot can change in a month. On April 24, President Biden signed legislation into law, which received bipartisan backing, that would require TikTok’s owner, ByteDance, to sell the app. TikTok has already indicated it intends to contest the law in court, so don’t expect anything to change immediately.   If TikTok’s sale is not finalized within nine months, the app will be prohibited in the United States. What are the rami ..read more