B2B Insights: Three Hot Trends to Help Accelerate Your Growth
The Motion Agency Blog
by Liz Brohan
6d ago
The entire team at Motion has been excited to share the recent rankings published in B2B Marketing’s “2024 US Agency Benchmarking Report.” The annual report listed The Motion Agency as among the top 20 B2B agencies in the U.S. and, more importantly, the #8 fastest growing B2B marketing firm. As pleased as we were to receive the accolade, we weren’t entirely surprised. Growth is our passion, after all. And we’ve found the best way for us to grow is by accelerating growth for our clients. Which sounds great, of course. But how exactly do we do that? A necessary first step, we’ve found, is by mai ..read more
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How to Create an Integrated Marketing Strategy
The Motion Agency Blog
by Mark Robinson
1w ago
An integrated marketing strategy is a comprehensive approach that combines various marketing channels and tactics to deliver unified and cohesive messages to target audiences. But it doesn’t stop there. It’s also a synergistic approach that requires a thorough understanding of the wants, needs and intent of each target audience as they progress through the buyer’s journey. It’s this understanding that allows us to develop content and messaging created to address those wants, needs and intent, and subsequently use a multi-channel activation strategy to increase reach and engagement while moving ..read more
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Aligning Building Products Marketing and Sales Around the Buyer’s Journey
The Motion Agency Blog
by Mark Shevitz
3w ago
Let’s be honest: Marketing and sales departments sometimes seem to be at odds, especially for companies like those in the building products industry selling to builders, contractors, architects, building owners and facility managers. Even though their mission should be the same—to build awareness and equity with prospects and customers, drive preference and conversion and generate revenue—disconnects happen. That’s when it’s helpful to have an organizing principle that both the marketing and sales teams can align their efforts around. At The Motion Agency, we encourage our clients to use the b ..read more
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Social Commotion: TikTok Ban Inches Closer, Benefits of Multilingual Ads & More
The Motion Agency Blog
by Zachary Walker
1M ago
Welcome to the latest edition of Social Commotion, Motion’s roundup of social media news. Check out our top updates from April 2024. A Ban on TikTok Inches Closer A lot can change in a month. On April 24, President Biden signed legislation into law, which received bipartisan backing, that would require TikTok’s owner, ByteDance, to sell the app. TikTok has already indicated it intends to contest the law in court, so don’t expect anything to change immediately.   If TikTok’s sale is not finalized within nine months, the app will be prohibited in the United States. What are the rami ..read more
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6 Steps to Finding the Right B2B Agency Partner
The Motion Agency Blog
by Gaelen Bell
1M ago
If you are in a B2B marketing role, there is a solid chance you are a team of few but mighty. In the fast-paced world of B2B marketing, brand and marketing managers often find themselves juggling numerous responsibilities while striving to demonstrate tangible results—results that may then be dissected by internal sales, product teams, leadership and ownership. If this sounds familiar, keep reading. Today, B2B leaders say that creative solutions and skills are needed more than ever to make waves in the industry and succeed, according to LinkedIn’s B2B Benchmark Report. But it can be hard to di ..read more
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Measuring the Power of Earned Media Placements
The Motion Agency Blog
by Wheatley Marshall
1M ago
Unlike our counterparts in advertising, a dollar value isn’t easily assigned to PR placements. That’s because PR stories are earned—not paid for—and a story about a company’s product or service by a third party is often considered more valuable than a paid advertisement. That said, there are many ways to measure and evaluate the effectiveness of a PR campaign, both qualitatively and quantitatively. Media outlet audience size isn’t everything. It’s simply one measurement tool that can help track the success of a campaign. For instance, it’s possible that a small, targeted trade publication coul ..read more
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Social Commotion: TikTok Ban, Instagram’s Search Updates & More
The Motion Agency Blog
by Zachary Walker
2M ago
Welcome to the latest edition of Social Commotion, Motion’s roundup of social media news. Check out our top updates from March 2024. Is a Real TikTok Ban Approaching? In a rare bipartisan action, the House passed legislation to effectively ban TikTok with a vote of 352-65. This legislation marks the furthest federal legislation targeting TikTok since lawmakers began wondering whether the app’s Chinese ownership jeopardizes national security. The law that would force TikTok’s parent company, ByteDance, to sell or shut down the app is now before the Senate. Senate Majority Leader Chuck Schume ..read more
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5 Trends You May Have Missed at KBIS 2024
The Motion Agency Blog
by Kelly Bradley
2M ago
The Kitchen & Bath Industry Show (KBIS), North America’s largest trade show dedicated to showcasing the latest in kitchen and bath products, trends and technologies, had record-breaking attendance in its 60th year. The show brought together more than 670 exhibitors—a 40% increase in new exhibitors year over year—plus over 41,500 registered KBIS visitors in Las Vegas February 27 to 29. To say there was a lot to see at KBIS this year is an understatement, with exhibitors showcasing everything from sleek, smart appliances and colorful vanities to minimalist kitchen faucets and wireless charge ..read more
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The Marketing Management Panic Attack: Optimize Your Ad Agency Relationship to Get Results Faster
The Motion Agency Blog
by Terry Mertens
2M ago
So, it’s already been 90 days, and what have you done? Brand and marketing managers are under more pressure than ever to demonstrate progress and show results. This can be particularly challenging for someone new to their role or just getting started with a new company. Not only do you have to get a lay of the land and navigate the politics of a new company culture, but you also have to absorb all kinds of legacy inputs, scrutinize reports and data, evaluate current partners and marketing plans already in progress, and do it all under a microscope with a blazing hot beam of light shining on yo ..read more
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Motion Recognizes 2024 Chicago Women of Impact Award Winner
The Motion Agency Blog
by Kimberly Eberl
2M ago
The 2024 International Women’s Day theme, “Inspire Inclusion,” underscores the significance of creating environments where women from various backgrounds feel valued and empowered. True inclusion involves embracing women’s diversity in terms of race, age, ability, faith, body image and identity across all sectors worldwide.  Alexandra Sossa, recipient of Motion’s fourth annual “Women of Impact Award,” epitomizes this theme. Serving as the Executive Director of the Farmworker and Landscaper Advocacy Project (FLAP), Alexandra has been a stalwart advocate for diversity in Illinois for over 2 ..read more
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