How Inventory Mapping Enhances Inventory Management in the Manufacturing Industry Managing inventory in the manufacturing industry can be a complex and daunting task. Traditional methods often fall short, leading to inefficiencies, errors, and increased costs. Enter inventory mapping—a game-changer for inventory management. With its visual, real-time representation of inventory locations and levels, inventory mapping is revolutionizing the way manufacturers handle their stock.  Inventory Mapping in Manufacturing Let’s start with the basics: what exactly is inventory mapping? At its core ..read more

Unlocking Productivity: 7 Techniques Every Company Needs What you’ll find included in thie guide:  Measure Productivity Automate Your Workflows Manage Your Micromanagers Consider Sales Operations Tooling Incentivize and Reward Good Performance Discourage Overly-Long Workdays Go Easy When Your Workers Fall Short How Will You Unlock Productivity?   Building a B2B brand is hard work, and is about more than just creating and marketing a unique solution for customers. For anyone trying to bolster a B2B brand, ensuring internal business productivity is absolutely critical. After all ..read more

B2C vs B2B Marketing: 5 Key Differences Every Marketer Needs to Know  Both business-to-consumer (B2C) and business-to-business (B2B) companies want to sell their products and services to customers. However, B2C transactions occur between a business and an individual consumer, while B2B transactions occur between one business and another. Just like sales professionals, marketing professionals must understand the key differences between B2C and B2B marketing to adapt their strategies for the relevant target audiences. Whether you’re a seasoned marketer or new to the industry, these 5 differ ..read more

In the world of business-to-business (B2B) marketing, well-known brands face special challenges. They need to do more than just get noticed; they have to become essential. VisualFizz, a top B2B marketing agency in Chicago, is great at helping these brands change and grow. We’re all about helping successful businesses that need to update their digital presence without losing what makes them unique. These brands have several problems to solve, like getting into specific markets or updating their image. We’re especially good at helping with these kinds of issues. Understanding B2B Marketing and B ..read more

Using Human Psychology in Marketing and Advertising Marketing and advertising strategies significantly benefit from an understanding of human psychology. We as humans draw on a combination of past experiences and current emotions to make decisions. We’re complex creatures, guided by our past experiences and a whirlwind of emotions. This blend of memory and feeling not only colors our personal choices but also plays a pivotal role in shaping our consumer behavior. Marketers who get this can really make their messages stick. An understanding of the psychological reasons that people make decision ..read more

Project management is a vital aspect of any successful marketing endeavor, and at VisualFizz, we pride ourselves on our effective project management practices. In a recent discussion, team members Dan Salganik, Rachel Buonafede, and Laura Kearns shared insights into VisualFizz’s best practices for managing projects seamlessly. Read on and watch their conversation to learn more. Understanding Client Needs Understanding client needs from the outset is crucial to the success of a project – each client is unique, and we tailor our approach accordingly. By delving into their business, budget, and t ..read more

The term “metaverse” has been thrown around lately, from Facebook’s rebranding to video game marketing and virtual reality. But, amidst all the hype, it can be hard to figure out the metaverse and where it fits into your business’s marketing strategy. Brands, businesses, and individuals alike can benefit from having a presence in this digital space. A Brief History of the Metaverse The metaverse is a virtual world that uses technology, like virtual reality (VR) and augmented reality (AR), to connect people. It’s an immersive real-time environment where users can socialize, work, and even shop ..read more

A landing page, in marketing terms, is a stand-alone page that is separate from the main website. For NonProfits, a landing page promotes the brand’s main objectives and converts visitors to donors. While the nonprofit’s website may serve a generic purpose, a landing page is concerned with making visitors take a specific action, whether signing on to a mailing list or donating. When building out landing pages and marketing campaigns for NonProfits, VisualFizz takes some core design elements into account. Elements of a High-Performing Fundraising Landing Page Before creating a landing page for ..read more

ECommerce sales across the globe have spanned 4.2 trillion US dollars, with more than two billion people using the internet to buy online goods.  The convenience of the internet makes it easy for anyone to buy anything, from a video game to a brand new car, with just a few clicks. In addition, it’s now become easier for consumers to use the internet to shop online during the world’s most popular consumer holidays.  What are the Biggest International Shopping Holidays of the Year? Popular shopping holidays like Black Friday and Thanksgiving are well-known in the United States. People ..read more

Throughout recent history, there has been a lot of discourse toward large companies about using and storing personal data. Companies have incorporated the standard of a privacy policy to try and combat this issue of data disclosure. In the Internet age, it is commonplace for websites to collect personal data. They use this as payment for access to their web space. While this does seem like a fair trade-off for free access to web services, it has led to repercussions that we are already experiencing. Enormous companies like Facebook were part of personal data theft scandals. These include the F ..read more