In-person taste tests are no-brainers for food and beverage brands that want potential customers to try their products, but sampling is also important for brands across all types of industries. From beauty to health to fitness, experiencing a product firsthand can be a game-changer when it comes to launching new products and building brand loyalty. Beauty Products: Beyond the Aesthetics Beauty is all about the transformative power a product can have on your skin. Consumer sampling for beauty products allows consumers to experience not just the color of a product, but also the texture, scent, a ..read more

In a world captivated by fleeting social media fame, the health and beauty industry is inundated with “TikTok famous brands” and the allure of viral product frenzies. Celebrities and influencers reign supreme, generously compensated to launch brands into the stratosphere with grand promises of revolutionizing beauty regimes. But what happens when the contract ends and the “Insta-interest” starts to fade? Legacy has the solution — one that does not expire with the influencer’s last paid post but thrives on building a timeless rapport with your audience. The Legacy Difference With over 20 years ..read more

It’s hard to believe as you’re zipping up your winter coat, but now is the time to start thinking about summer! Summer brand sampling, that is. Warm weather means festival season, and festivals are the perfect place for your brand to engage consumers, sample your incredible products, and leave a lasting impression on your target audience. Festival sponsorship slots fill up fast (especially in crowded categories). Read on to see why it’s worth locking in your summer sampling platform today. WHY SAMPLE AT SUMMER FESTIVALS? Large and Receptive Audiences – Summer festivals attract audiences that a ..read more

The retail landscape has undergone significant transformations, particularly in the face of the ever-expanding online marketplace. To stay ahead of the competition and attract more customers, retailers and brands need to adopt innovative marketing strategies that create compelling in-store experiences while seamlessly integrating with the online world. Tactics to Enhance the In-store Experience: Host promotions, such as contests or sweepstakes, that require entry and/or redemption in-store: Engage your target audience by offering enticing prizes and rewards that can only be claimed in-store ..read more

Pop-up experiences have emerged as a dynamic marketing strategy that enables brands to connect with their audience in unique and exciting ways. These temporary or semi-permanent brand experiences offer numerous advantages for businesses, from product launches and sales boosts to expanding into new markets and creating buzz around your brand. Now is an ideal time to explore the potential of pop-up experiences due to the evolving retail landscape and changing consumer behavior. Pop-up experiences are temporary physical spaces created by brands to establish a presence beyond traditional brick-and ..read more

Globalization has changed how business gets done and even how people live their lives around the world. Social media sites like Facebook and Twitter have made it easy to connect with people all over the world, even if you don’t know where they live or how to contact them through more traditional channels. If you’re curious about how social media and globalization are changing the world around us, here are some ways this online connectivity has changed almost everything in our lives. Globalization has become an important part of our lives through social media and the internet, al ..read more

The effectiveness of email marketing can’t be denied. For B2B companies, B2B email marketing has been proven time and time again to bring higher conversion rates than almost any other channel, including social media and display advertising. This makes it the perfect tool for B2B businesses looking to sell more products and services, attract new leads, or just keep their existing customers engaged with the brand. But just because email marketing works doesn’t mean you can treat it like any other channel—you need to follow some best practices if you want your emails to do all the work ..read more

If you are reading this, you know exactly what branding is and its power. For those, who do not, branding is not just about making the business visible; it is more than that. And Seth Godin- a popular marketing expert and an author, has explained it beautifully. “A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. “ With the world growing more digital, the investment priorities of businesses have changed a lot. The C-suite decides to put money into designing brand strateg ..read more

Want to know how to promote and let people recognize your brand? Brand awareness refers to the consumers’ knowledge of a specific brand or product. They are more likely to buy or recommend a business’s products to a colleague if they can recall and recognize them. Have no idea how well-known your brand is? Keep reading as we look at important brand awareness metrics for measuring brand awareness and provide advice on picking the best ones for your campaigns. Why Brand Awareness Metrics Are Important Metrics for measuring brand awareness are specific measurements or information used to assess ..read more

Today, when thinking of marketing, most businesses immediately think of Instagram posts by popular influencers or Youtube banner advertising. Digital marketing is everywhere. There are, however, many different kinds of successful marketing strategies, and one particularly useful to make your brand memorable, reach the right target audience, and win brand loyalty, is field marketing. Field Marketing: What It Is and Why It Matters Field marketing is a type of marketing that helps brands get their products and services in front of their target audience “out in the field.” Marketing takes brands o ..read more