Sustainable Data Governance for Marketers
Mightybytes » Digital Marketing
by Tim Frick
1w ago
How can good data governance help you better manage your organization’s marketing metrics? Learn how to prioritize responsible data practices, enhance digital sustainability, and drive continuous learning and improvement with this ten-point data governance plan.  As an agency, one of the most consistent challenges we run into with clients is how they manage their marketing data. The organizations we work with run the data governance gamut: Data-impaired: Data is not a strategic priority nor is it used in organizational decision-making. Plus, teams often don’t have analytical skills need ..read more
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Our Digital Greenwashing Guide
Mightybytes » Digital Marketing
by Tim Frick
1M ago
Image from Designing for Sustainability: A Guide to Building Greener Digital Products and Services, O’Reilly Media. Use this digital greenwashing guide to help you make accurate sustainability claims about digital products, services, and programs while reducing risk as new and emerging legislation takes shape.  New regulatory guidance on greenwashing in the European Union (EU) and the United States may change how organizations can talk about their sustainability initiatives. In some cases, failure to make true claims could lead to potential fines or penalties.  How might this impact ..read more
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Let’s Talk About Informed Consent
Mightybytes » Digital Marketing
by Tim Frick
3M ago
In this post, we explore why informed consent is so critical to addressing personal privacy. We also cover how to use it to drive more responsible marketing practices. Even though it’s been nearly six years since California and the European Union (EU) enacted sweeping data privacy laws, many marketers still don’t understand what these laws could mean to them or the risks they face for noncompliance. Common questions we hear include: Do I have to use a privacy pop-up on my website? Can’t I just add event attendees to my email marketing list?  Should I purchase customer data from a broker ..read more
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Sustainable Digital Marketing: Redefining Success for 2024
Mightybytes » Digital Marketing
by Tim Frick
5M ago
Eyre & Randle’s 4-step Sustainable Marketing Compass includes: SDG alignment, strategic foundations, activation pillars, and data models & testing. Is digital marketing still fit for purpose in 2024? In this post, we explore why rethinking digital marketing is long overdue. We also share how you can redefine success by adopting more sustainable digital marketing practices into the new year and beyond. I recently finished reading Paul Randle and Alexis Eyre’s book, Sustainable Marketing: The Industry’s Role in a Sustainable Future. It’s a useful resource for anyone tasked with helping o ..read more
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Is it Time for You to Leave Social Media?
Mightybytes » Digital Marketing
by Joana Olson-Royal
5M ago
In this post, we weigh the pros and cons of whether or not you should leave social media. We also explore several community- and values-driven alternatives.  Like many agencies, Mightybytes has used social media as a marketing tool for a very long time. We were early adopters of Twitter, Facebook, and other social networks, with accounts dating back to the early/mid-2000s (when Friendster was still a thing).  Social media—along with our blog, books, presentations, and other materials—formed the foundation of Mightybytes’ content marketing for many years. In fact, social media figure ..read more
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How to Improve Your Digital Supply Chain
Mightybytes » Digital Marketing
by Tim Frick
6M ago
Here are eighteen ways you can use ESG practices to improve your digital supply chain. We also share why this matters and what we’ve learned through our own experience. Do digital marketers have supply chains? They sure do. An effective digital supply chain can help you improve efficiency and sustainability, reduce costs, streamline operational processes, and reach your business goals faster. However, mismanaged digital supply chains can wreak havoc across your entire organization. Unfortunately, this is one of the most common client challenges we see at Mightybytes. Here’s an example. When B ..read more
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Is it Time for You to Delete Social Media?
Mightybytes » Digital Marketing
by Joana Olson-Royal
7M ago
In this post, we weigh the pros and cons of deleting social media accounts and explore several community- and values-driven alternatives.  Like many agencies, Mightybytes has used social media as a marketing tool for a very long time. We were early adopters of Twitter, Facebook, and other social networks, with accounts dating back to the early/mid-2000s (when Friendster was still a thing).  These efforts—along with our blog, books, presentations, and other materials—formed the foundation of Mightybytes’ content strategy for many years. In fact, they were the primary impetus behind t ..read more
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Sustainable SEO: Processes and Practices
Mightybytes » Digital Marketing
by Nicole Hunter
8M ago
In this post, we explore how to design a sustainable SEO strategy that meets your organization’s marketing needs while also considering the broader social and environmental ramifications of search. Digital marketers strive to set and achieve KPIs that help organizations thrive in an increasingly competitive search landscape. Oftentimes, relentlessly focusing on growth creates a gap between organizational capacity and long-term marketing goals. Plus, the digital waste created by unused or outdated marketing data increases emissions and makes data centers the virtual equivalent of landfills. Bu ..read more
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Build a More Sustainable Marketing Stack
Mightybytes » Digital Marketing
by Mightybytes
8M ago
Use these 20 tools to create a more sustainable marketing stack that prioritizes people and the planet in your digital campaigns.  Marketers can choose from an overwhelming number of digital products and services to run effective campaigns. Your marketing toolkit probably has anywhere from a handful to several dozen software products and services you use to: Manage SEO, publishing, and digital experiences across channels Create and run ad or social media campaigns Understand and engage with target audiences Solicit and track earned media Track and measure campaign performance And so on ..read more
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How Crawl Optimization Improves Website Sustainability
Mightybytes » Digital Marketing
by Nicole Hunter
8M ago
In this post, we explore how crawl optimization impacts website sustainability and performance. We also touch on various tools and resources to address this issue. We’re big fans of Yoast, an SEO plugin for WordPress. It is a very useful tool to help people quickly understand how they can optimize web content for search engines. We recommend it to our clients all the time. So when Yoast started pitching their SEO plugin as an environmental solution, naturally our curiosity was piqued: Was this just greenwashing? How do they quantify the environmental benefits of using their software? What en ..read more
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